Harlequin is set
to play a leading role in establishing the
North American-style paperback segment in Brazil, as well
as publishing in the
already well known digest-style book.
On Sunday, March 13 in a full day program
sponsored by the Equine
Journal and Casa Lusitana, Lady Loch will lead a morning "un-mounted"
workshop
and give a luncheon/afternoon lecture and slide presentation
on the Classical Seat, the subject of
her numerous books, videos and
CDs.
method paso
"
This new expansion will be led by Managing Director Valeria
Chalita who
will be based in Rio de Janeiro.----Casa Lusitana
-- Lady Sylvia Loch, Acclaimed
Author of the Royal Horse of
Europe, and Dom Francisco De Braganca, Whose Family Ruled
Portugal
from 1640 to 1910, Will Instruct and Lecture on
Europe's Royal Court Classical Horsemanship and Its
Value to
Contemporary Riding
Lady Sylvia Loch and Dom Francisco de Braganca will teach together
for the first time in the United States, bringing their extraordinary
knowledge of the classical
royal court riding arts to Casa Lusitana on
March 11-13, 2005.
In Portugal's court, equestrian
artistry and entertainment was
demonstrated by a horse and rider "dancing" with a wild bull in a
small, confined space.
Though both are recognized throughout the classical dressage world for
their exceptional abilities, we equally appreciate their personal
warmth and graciousness, honored
qualities of my homeland Portugal.peruvian sidesaddle
Just When You Thought Things Couldn't Get Any Hotter in Brazil ..
. Harlequin Enterprises Expands Operations to Brazil
Now, through our partnership with Record Publishing
Group, we
can bring our stories in a whole new format to this vibrant market. Casa
Lusitana's
Portuguese Riding Academy members perform frequently in
exhibition, demonstrating the 17th and 18th
Century courtly riding
arts.practiced drill
UK and Portugal Nobility to Teach Classical Equitation March 11-13 at
Casa Lusitana -- Tyngsboro Massachusetts
Unlike other countries, Portugal's mounted
bullfighters
have no tradition of drawing blood from their respected
adversary.courtesy elegant
"This is a powerful combination
.dressage parades
HARLEQUIN ENTERPRISES LIMITED is a
wholly owned subsidiary of Torstar Corporation. (www.
exclusively elegant
Says
Casa Lusitana's Proprietor/Chief Rider Jorge Gabriel, "We are
privileged to host Lady Loch and Dom
Braganca at our US quinta (farm).parades method
Both formats will be priced
competitively.pillion sidesaddle
The company publishes
100 titles monthly and
publishes more than 1,000 authors from around the world.courtesy 16th
TORONTO, Harlequin
Enterprises Limited announced
today that effective April 1, 2005, the company will expand its international
operations and will be operating in a joint partnership with Record Publishing
Group, a leading
publisher in Brazil.
"We are very excited about expanding our operations to Brazil,
particularly
with such a highly respected publisher and because we know Brazil
is a large and very literate market
," said Donna Hayes, Publisher and CEO,
Harlequin Enterprises.casalusitana.exclusively ride
Business Editors
/Horse Racing Writers
TYNGSBORO, Mass.drill courtesy
"
More than 184 million people live in Brazil, where
the literacy rate is
86%.classical-dressage.side drill
Since Harlequin's inception, the company has
directly expanded its
operations to 18 locations around the world. This riding style -- termed "classical
" -- demands agility,
speed and calmness in the face of danger from the horse/rider
partnership
and is the source of many of the Haute Ecole dressage
(advanced training) movements seen today in
competitions such as the
Olympics.sidesaddle practiced
riders drill
Today he teaches and trains at his farm
near Lisbon, Portugal
, Quinta de Archino, where Lady Loch joins him
for specialized programs.aside drill
"I am delighted to
be partnering with Harlequin, a global force in women's
fiction publishing," said Sergio Machado
, President and owner of Record
Publishing. Last year, Harlequin
sold approximately five books
every second.aside sidesaddle
"We had previously licensed our books in Brazil very
successfully. Its books are published
worldwide in 25 languages and sold in
94 international markets.attire 16th
com
aside peruvian
The country represents
more than one third of Latin America's Gross
Domestic Product.
Through our special guests, Casa
Lusitana continues to bring yet
another taste of Portugal's elegant and enjoyable equestrian culture
to our students, clients and friends.A very elegant method of riding that developed in about the
16th Century for ladies to ride with more security than pillion, and is today still practiced exclusively
by women.
aside appointments
HARLEQUIN ENTERPRISES LIMITED is one of the world's leading publishers of
women
's fiction. Casa Lusitana is the only farm in North America
dedicated exclusively to the Portuguese
equestrian arts, culture and
horse, continuing the centuries-old traditions of horsemanship laid
down by European royal riding masters.
In 1986 Lady Loch was awarded the Cavalo d'Or from The
Portuguese Stud
Book and she maintains an on-going relationship with the Spanish
Riding School
.net
Dom Braganca, a member of the Portuguese royal family, trained
with the Master Nuno Oliveira
.ride ladies
In the first year of production, Harlequin and Record
Publishing plan to publish more than 100 titles
and will launch their novels
in two formats. The new publishing venture will receive
strong advertising
support in magazines and other mass media, at newsstands
and through trade events.
Her
work includes The Royal Horse of
Europe, Dressage, The Classical Rider, The Classical Seat, and others
. In earlier years Dom Braganca performed as a
"forcado," an assistant to the Portuguese mounted bullfighter
.riders riding
It
represents a strong growth opportunity for Harlequin.aside pillion
ladies parades
"
At Casa Lusitana on Friday and Saturday
, March 11 and 12, Lady
Loch and Dom Braganca will instruct riders individually and in groups
on
techniques that bring horse and rider into relaxed and graceful
unison.practiced translations
There will also be a media
launch event in early
2005.
Lady Loch, in addition to being a noted instructor and trainer, is
the world's recognized authority on the history of the Iberian Horse
and classical riding principles
.
Casa Lusitana, owned by Jorge Gabriel and located in Tyngsboro,
Massachusetts, is a Portuguese
riding estate that imports, trains,
sells the purebred Portuguese horse, the Lusitano, and provides
classical dressage riding instruction to riders at all levels. www.ride classicaldressage
A community sponsored library.
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