ATAA Sponsors TRAMS 10th Annual Technology University: ATAA Members Eligible for a $100 Scholarship

About ATAA
The Association of Travel Agents of America is a professional association
that provides leadership in the travel sellers industry by empowering,
strengthening, educating and supporting its members. Any woman 18 or older is eligible to
win. In fact, the Motorcycle
Industry Council reports that women now represent one in 12 U.

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TRAMS is the host of the event and the other
sponsors include World's Leading Cruise Lines and The Mark Travel Corporation. Clair, Suite 1000, Chicago, IL 60611. motorcycle
owners.

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The registration fee is
$295/pp and includes training and counseling sessions; workbooks, meals and
entertainment.

Harley-Davidson and Jane Magazine Roll Out Contest to Honor Women With an Unquenchable Spirit of Freedom

For more information about The Spirit of Freedom Award, visit
http://www.com .

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"Tech U is the place to learn all about the
options and about Clientbase, the leading travel industry CRM tool.
"The Spirit of Freedom Awards will honor those incredible women who often
go unrecognized," said Annemarie Conte, editor from Jane magazine.

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ataa.
The first-ever national search - titled the Spirit of Freedom Contest -
will recognize and celebrate every-day women who overcome fears, obstacles and
boundaries to achieve a life-long dream.

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Since the program's inception in
2000, more than 40,000 people have learned to ride a motorcycle, and 42
percent of the students are women.

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I know that every attendee will learn so many time
and money saving tips that the investment they make will be paid back many
times over. Founded in 1983 as a
regional organization, ATAA has significant membership in the western US and
is growing to serve travel sellers nationwide by providing education and
training tools to help members be more successful. "Whether
it's a mother who returns to school after raising her family, a friend who
always provides a shoulder to cry on or an athlete pushing her limits to
complete a marathon, we are teaming up with Harley-Davidson to salute women
who live life every day to the fullest.

Harley-Davidson, Inc. Harley-Davidson Motor Company produces
heavyweight street , custom and touring motorcycles and offers a complete line
of motorcycle parts, accessories, apparel and general merchandise.

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Contest Winner to Score Own Motorcycle and Rider's Edge Course to Learn to
Ride

MILWAUKEE, In partnership with Jane magazine ,
Harley-Davidson is cruising the back roads of America to salute women who take
life by the handlebars . Entrants are encouraged to include a
picture of the nominee.

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net. To nominate someone, simply submit a 200-word essay on how she showcases
her spirit.

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"

For questions about ATAA visit http: //www. "Through this contest, we are saluting women
who embody that spirit of adventure through small gestures, inner strength and
every-day selfless acts."
The Spirit of Freedom recognitions will not focus solely on motorcycle
riders."

CONTEST SPECIFICS
Nominate yourself or another woman who possesses a strong Spirit of
Freedom by visiting http://www. St.

MORE WOMEN HITTING THE OPEN ROAD
More and more women embrace the open road. Harley-Davidson Financial Services, Inc.

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ataa.

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Instead, the awards will honor women who achieve independence in many
ways.S.

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PHOENIX, The Association of Travel
Agents of America (ATAA) will be one of the key sponsors of TRAMS Tech U to be
held March 29-31 at Caesars Palace in Las Vegas.net or by
calling (888) 550 1195.harley-davidson.

Combines skateboarding, mountain biking, and snowboarding into one.

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harley -davidson.

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By
putting all these tools together, agents can be more productive and more
profitable . All entries must be postmarked and submitted by
June 30, 2005. provides
wholesale and retail financing and insurance programs to Harley-Davidson/Buell
dealers and customers.

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net or call (888 ) 550-1195. More information about
ATAA is available at info@ataa. The award will be presented in August during the 2005 Sturgis
Rally and Races in Sturgis, S.

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The event will include more than 80 training sessions including a special
ATAA track of classes that will be taught by travel industry expert Nolan
Burris of Visionistics Enterprises, Inc. "I never miss a Tech U and we are pleased to be a sponsor
of this valuable event.com for an official award entry
form, judging criteria and program rules.

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ATAA members may apply for a $100 scholarship to the event by
applying at http: //www."
"TRAMS Tech U has grown over the years to be one of the leading
educational conferences and it continues to forge new ground and helps
attendees be even more successful," said Scott Caddow , president of ATAA's
board of directors.
"The adrenaline rush of riding a motorcycle out on the open road is like
no other experience," said Kathleen Lawler, vice president of communication at
Harley-Davidson Motor Company. Nominators
must be at least 18 years of age. The number of female Harley-Davidson owners has grown from only 600 in
1985 to more than 30,000 last year - accounting for nearly 10 percent of new
Harley buyers.
Helping fuel the growth of the sport among women is the Harley-Davidson
Rider's Edge program, which teaches basic riding skills at select Harley-
Davidson dealerships across the country.

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These classes include:

-- Google Mania
-- How to Be a Know-It-All
-- Voice-Over IP
-- The Internet Unplugged: How WiFi is unwiring the world
-- Image is Everything
-- The Fine Art of Consulting
-- FUN!FUN!FUN!
-- MS Excel: Fast + Furious

"I believe that agents need to understand a variety of technologies such
as hardware options, Internet access, booking engines, Web sites, CRM tools,
back office, content options and e-mail systems to name just a few," said Lee
Rosen, president of TRAMS . is the parent company for the group of companies
doing business as Harley-Davidson Motor Company , Buell Motorcycle Company and
Harley-Davidson Financial Services. Buell
Motorcycle Company produces sport motorcycles in addition to motorcycle parts,
accessories and apparel.

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One contest grand-prize winner will
walk away with a new Sportster 883 Low and Rider's Edge New Rider Course
training .
All entries must be submitted to Spirit of Freedom Awards Program c/o
Weber Shandwick, 676 N.

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