We are Asia's
complete sports provider reaching over 110 million households for ESPN and
over 54 million households for STAR Sports (as of July 2004). On the ground, the ESPN STAR Sports Event
Management Group manages and promotes premier sporting events around Asia,
including the Asian X Games and the San Miguel Asian 9Ball Tour.

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Relatively unknown in the United States, Australian Rules Football
traces its roots to Rugby and early Gaelic football, and is defined by the
fast and free movement of the game 's ball, which is slightly larger than the
traditional American football. This is followed by the LIVE broadcast
of the race before Chequered Flag delivers a recap including highlights,
analysis , rankings and results, the post-race press conference and the awards
ceremony.

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The unpredictability and the competitive nature of the
2005 season has also driven ratings even higher, capturing a larger audience
share in most markets compared to the previous season and surpassing even the
top cable programmes on other news, documentaries and action channels
(Peoplemeter).

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com family, and expects the sport to excite and captivate
current enthusiasts as well as those who have yet to be introduced to the
game.'
In addition to the live broadcasts of all 19 Championship races, ESPN STAR
Sports has created a range of support programming to provide motor racing fans
with the most comprehensive package of news, analysis and commentary of any
network.

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Latest Offering by World's First Global Sports Financial Exchange Allows
'Aussie Rules' Fans to Buy, Sell Derivatives Tied to Team Performance

MIAMI, AllSportsMarket."
ASM is the world's first sports stock market, allowing global users to
trade self-sustaining performance-based sports derivatives on a worldwide
marketplace .
With the gradually increasing international nature of F1(TM), television
has become the essential medium through which racing fans follow the sport.com.

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Continued Dovey, 'ESPN STAR Sports was the first to deliver such intense
and expert programming for F1(TM) in Asia and this has broadened the support
for the sport among the world's biggest populations and converted casual
viewers into dedicated fans.'
The ultimate motor sport event, it is estimated that the F1(TM) is watched
by a global audience of 500 million people, making it the second most popular
television sport behind soccer.

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ASM is a rapidly-
expanding market, and has forged a number of league partnerships with major
international sports teams.

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com .com

Cheryl Sim
ESPN STAR Sports
Tel: +65-6488-6134
Email: simc@espnstar.

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com (ASM), the world's
first global sports financial exchange, announced today its initial public
offering (IPO) for Australian Rules Football on Sunday, February 26, at
4:00 PM EST.
"AllSportsMarket.com. We have 13
networks -- ESPN Asia, ESPN India, ESPN Taiwan, ESPN Philippines, MBC-ESPN
(Korea), ESPN Singapore, ESPN Hong Kong , STAR Sports Asia, STAR Sports India,
STAR Sports Taiwan, STAR Sports Singapore, STAR Sports S.

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From then on ASM traders will be able to buy and sell sports
derivatives tied to the performance of Australian Football League (AFL) teams,
including the Adelaide Crows, Sydney Swans, and West Coast Eagles.

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For additional information about the upcoming AllSportsMarket.
The 2005 F1(TM ) season continues to be broadcast LIVE on STAR Sports Asia,
STAR Sports India, STAR Sports Taiwan and STAR Sports Southeast Asia. and STAR.

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com is dedicated to increasing the exposure and
popularity of a variety of sports across the globe through its international
derivative-based sports financial exchange," said Chris Rabalais, CEO of
AllSportsMarket. "ASM is happy to welcome Aussie Rules fans into the
AllSportsMarket.allsportsmarket.

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The Australian Rules Football season begins
with an exhibition game on March 1st, during the Australian summer season.

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ESPN STAR Sports Races to Victory With Formula One(TM) Agreement

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A and STAR Sports
Hong Kong.cn and espnstar.

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com
Australian Rules Football IPO or about ASM in general, please visit
http://www. The introduction of Grand Prix
races in Kuala Lumpur, Shanghai, Bahrain and Suzuka, Japan together with the
arrival of Asian drivers such as Narain Karthikeyan (India) and Takuma Sato
(Japan) have contributed to the increased interest in F1(TM) racing throughout
the region and made this product even more significant for Asia. This
completes an already stellar list of the world's top motor racing events on
our network and reinforces us as the 'Home of Motor Racing' in Asia.com.tw interact with millions of
users providing them with in-depth sports news, results and competitions.com

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ESPN STAR Sports is a 50:50 joint venture between two of the world's
leading cable and satellite broadcasters, ESPN Inc.

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This multilingual, online platform which is closely integrated with ESPN and
STAR Sports on air networks , has established the sites as the number one on-
line sports destination in their respective markets .

For further information, please contact:

Stephenie Vasko
ESPN STAR Sports
Tel: +65-6488-6126
Email: vaskos@espnstar.

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Over the seasons
that we've been broadcasting F1(TM), audience ratings have trebled on our
network and look set to grow even higher. The conclusion of this deal puts us firmly in
the driver's seat as the broadcaster with the strongest programming line-up of
any sports network in the world,' continued Dovey.E.

This category contains @links (symbolic links) to categories for all sports beginning with F.

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AllSportsMarket.com Sets the Stage for IPO of Australian Rules Football

Latest Acquisition Reinforces Network as 'The Home of Motor Racing' in Asia

SINGAPORE, July 26 /Xinhua-PRNewswire/ -- ESPN STAR Sports, Asia's number
one sports broadcaster has once again captured pole position winning a five-
year deal to broadcast the FIA Formula One (TM)(F1) World Championships across
all its major territories in Asia excluding China, in addition to full and
exclusive TV rights for India.
According to F1(TM)'s own research, 99% of all motor racing fans watch the
sport on television with 76% watching all 19 races. We bring the world's premier live sports and leading regional
events to viewers 24 hours a day. On-line,
espnstar.com, espnstar .

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Australian Rules Football, known alternatively as "Aussie rules" and
"footy," is a high-energy , physical game played between two teams of 18
players. Traders buy and sell sports derivatives and benefit from
dividends paid based on the performance of their holdings.

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Announcing the conclusion of the agreement, ESPN STAR Sports Managing
Director Rik Dovey said, 'We're pleased to once again partner with the F1(TM)
to broadcast the cream of motor sport to fans across Asia. Preview show RaceDay starts off STAR Sports' coverage with a look at
the race ahead, predictions, scenarios and past performances and how those are
likely to develop in the day's race.

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The new F1(TM) deal represents the continuation of a successful 14-year
partnership between ESPN STAR Sports and F1(TM ) that has also seen the total
number of mostly affluent well-educated motor racing viewers in Asia rise to
just under 85 million.

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Commenting on the deal Bernie Eccelstone, Chief Executive Officer , Formula
One(TM) Management said, 'We are delighted to be able to renew our long
standing relationship with ESPN STAR Sports and together we hope to be able to
continue to grow the popularity of F1(TM ) in Asia.