For more information, visit
http://www.





www.

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Hockey has a rich and colorful history that rivals the history of any other sport.

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The Advertising Research Foundation, the
leading professional organization in the fields of advertising, marketing
and media research, will feature eMarketer CEO Geoff Ramsey in its Webcast
Program today.com.m.

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9, also at Noon. Designed
to give top-notch basketball players the chance to scratch that competitive
itch once again, KPS's goal is to give back to athletes the feeling of
highly competitive basketball from their former college or high school
playing days. Nearly $30 ,000 in total awards, trophies, travel and cash prizes
will be awarded.

player hockey

Ramsey will present "What Combines Branding and Direct Response?
Online Advertising -- and it's Back!"

"As broadband ramps up and advertisers become increasingly disenchanted
with television and media fragmentation , discussion throughout the industry
will continue to revolve around online advertising -- especially direct
response and rich media tactics as part of an organization's overall media
plan," Ramsey said.keepplayingsports.

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About The ARF

The ARF is the preeminent professional organization in the field of
advertising, market and media research. It was
founded by the Association of National Advertisers and the American
Association of Advertising Agencies.

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Keep Playing Sports provides non -professional, competitive
athletes with the means necessary to play and compete against other players
in different locations, venues and cities.

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"This seminar, using eMarketer's approach of
aggregating data, will highlight the most important trends and
opportunities in the online space."

"We are excited to have eMarketer as part of our 2005 Webcast Program,"
said Diane Streckfuss, Vice President and Director of Membership Services
for the ARF.emarketer.

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ET, is one in a series of
lunchtime presentations that address key issues in advertising and market
research.

PRESS RELEASE Keep Playing Sports Announces 2005 Men's Basketball League Schedule

theme leagues

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eMarketer CEO Geoff Ramsey to Present ARF Webcast

Keep Playing Sports, the leader in competitive
sports leagues (www.

The common theme is remembering the teams and players of the past.

colorful leagues

rivals stats

thearf.

remembering player

Separating itself from local
recreation leagues will be the addition of official stat keepers.

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The ARF Webcast, which begins at 12:00 p. "Geoff is a very dynamic speaker and will deliver an engaging,
forward-looking session that will provide actionable insights for all our
members. For technical
requirements and information on how to join the Webcast, visit
http://www.com), today announced the official
Dallas/Fort Worth schedule for the 2005 Men's Basketball League.

theme hockey

eMarketer's eStat
Database is the most comprehensive compilation of up-to-date e-business and
online marketing statistics in the world.:

September 11 - Opening Day
September 18
September 25
October 2
October 9
October 16
October 23
October 30

KPS Dallas/Fort Worth Regional Playoffs will be held November 13, 2005.99 per player and players may sign up as an individual
or as a team.

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The ARF increases the contribution of
research for better marketing, more effective advertising and profitable
organic growth. Player entries are subject to
availability.

For more information contact Keep Playing Sports at 877 -PLAY-KPS or visit
www.

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An encore presentation will be held Feb. to 2:00 p.

Pages dedicated to preserving this history of hockey are in this category.

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Full,
detailed statistics will be viewable to your fans at
www.keepplayingsports.keepplayingsports.

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Winners in each region will be
awarded airfare and hotel accommodations to Las Vegas to compete in the
national championship playoffs December 16-18, 2005, for a grand prize of
$4000.

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org.com giving them the ability to track a player or
team 's season.com.

Pages could be devoted to a player, a team, or a league -- or any combination of the three .

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The combined membership represents
more than 350 advertisers, advertising agencies, research firms , media
companies, educational institutions and international organizations.

The inaugural season kicks off September 11, 2005, in eight regions across
the country, including Dallas/Fort Worth , Seattle, San Jose, San Diego,
Sacramento, Denver, Atlanta, and Des Moines. You'll never know who 's watching, as stats will also be
accessible to overseas and professional league scouts.

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keepplayingsports .com


Games in Dallas/Fort Worth will be played at Cliff Nelson Community Center
and will be officiated by certified referees.

League entry is $49. If signing up as an individual you will be placed in a team
that fits your position and skill set.

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About eMarketer

eMarketer , the world's leading aggregator of e-business and Internet
statistics, provides objective market projections and analysis to online
professionals in more than 140 countries nationwide.

The 2005 Dallas/Fort Worth Men's Basketball League games will be played on
the following Sundays from 10:00 a.

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