Reebok Breaks the Ice Launches Rbk Hockey

2K Sports Announces Game Lineup to Be Featured at Electronic Entertainment Expo 2005; Five Xbox 360 Titles Announced

P. Feel what it's like to play with the world's
best as you compete against real WPT(TM) players, in real life WPT(TM)
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Business Editors/Technology Editors
E3Expo 2005

NEW YORK----2K Sports, a publishing
label of Take-Two Interactive Software, Inc.
"I'm extremely excited about E3 2005 as it gives us a chance to
show off an incredible lineup under an exciting new brand - 2K Sports. Custom create poker games by setting rules and limits with the
innovative poker editor, and take your games online to set up poker
leagues with your friends. and the respective NBA
member teams and may not be used, in whole or in part, without the
prior written consent of NBA Properties, Inc. All NHL logos and marks and team logos and marks
depicted herein are the property of the NHL and the respective teams
and may not be reproduced without the prior written consent of NHL
Enterprises, L. NHLPA, National Hockey
League Players' Association and the NHLPA logo are trademarks of the
NHLPA and are used under license by Take-Two Interactive Software,
Inc.gov.

com/cgi-bin/prnh/20030904/USCSCLOGO )

Name of products: ITECH Profile 2100, 1100 and 8. Deaths, injuries, and property
damage from consumer product incidents cost the nation more than $500 billion
annually.

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The Hockey Company's primary brands, CCM, Koho
and Jofa, are among the most respected in the sport.
The 2K line of products has always been rated among the best and now
we have a brand that recognizes this legacy," said Greg Thomas,
president of Visual Concepts, a 2K Sports studio. Top Spin is the only tennis game on the
PlayStation 2 that gets you online competing against your friends and
players everywhere.

-- NHL(R) 2K6

Platforms: PlayStation 2, Xbox, Xbox 360

The champion of video game hockey is back! NHL 2K6 continues its
legacy as the #1 rated* and now #1 selling NHL game** with more
control, more emotion and more detail than ever before. Tweak your tricks,
gear, runs, music, and special effects while saving your crew in this
twisted story that defines Amped 3. (C) 2005 WPT Enterprises, Inc. The
Company has no obligation to update such forward-looking statements. Consumer Product Safety Commission protects the public from
unreasonable risks of injury or death from 15,000 types of consumer products
under the agency 's jurisdiction.

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"Reebok has always been a brand that puts performance and quality first,"
said Pronger.
Rbk Hockey is Reebok's first significant involvement in hockey, and has
been in development since the company's acquisition of Montreal-based The
Hockey Company in June 2004.0 hockey goalie masks
and ITECH RP607 and RP609 goalie mask replacement wires

Units: About 5,000

Manufacturer: Mission-ITECH Hockey, of Kirkland, Quebec, Canada

Hazard: The metal wire on these products could break at or near a weld
point, exposing a hockey goalie to facial injuries.

Incidents/Injuries: ITECH received three reports of injuries sustained
from the wire breaking at or near a weld point. The ITECH Profile 2100, 1100
and 8 . Consumers can obtain this
release and recall information at CPSC's Web site at http://www.

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With the acquisition,
Reebok is now the world's leading producer of hockey equipment
and apparel.
Reebok also has agreements with the American Hockey League, ECHL and Canadian
Hockey League.

Xbox , Xbox 360, and Xbox Live are either registered trademarks or
trademarks of Microsoft Corporation in the United States and/or other
countries.cpsc. The ITECH RP607 and RP609 replacement wires are black,
white and chrome and include a unique side attachment design -- they are
attached to the helmet/mask by four screws and posts without the use of
any additional clips.

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"
Reebok will also be well represented in nets with Detroit Red Wings goalie
Curtis Joseph, Roberto Luongo of the Florida Panthers, 2003 Conn Smythe winner
Jean-Sebastien Giguere of the Mighty Ducks of Anaheim, Mathieu Garon of the
Los Angeles Kings, Marc-Andri Fleury of the Pittsburgh Penguins , David
Aebischer of the Colorado Avalanche and 2004 Calder Trophy winner Andrew
Raycroft of the Boston Bruins. Reebok's innovative composite SUBSHELL(TM) technology makes
the 8K the lightest helmet ever developed, 12-26% lighter than any other
helmet on the market. Featuring all-new presentation elements,
commentary and cut-scenes, NHL 2K6 is the ultimate hockey experience.
Characters are even more stunning with the addition of HD technology
and the inclusion of the top players in the world like Maria
Sharapova, Venus Williams, Andy Roddick, Lleyton Hewitt and Roger
Federer.com average scores of 2004-2005 pro
basketball video games

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software,
Inc. The
Company publishes and develops products through its wholly owned
labels Rockstar Games, 2K Games and Global Star Software; and
distributes products in North America through its Jack of All Games
subsidiary. and the respective NBA
member teams and may not be used, in whole or in part, without the
prior written consent of NBA Properties, Inc. All names, logos, team icons, and mascots
associated with the NCAA, universities , and conferences are the
exclusive property of the respective institutions. Such forward-looking
statements are based on the beliefs of our management as well as
assumptions made by and information currently available to them.

S.

Manufactured in: Canada

Remedy: Consumers should stop using the masks and replacement wires
immediately and return them to the company for a free replacement unit.

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The
8K features Reebok's MICRODIAL(TM) technology, a unique circumference
adjustment dial that makes it the first-ever fully-customizable 360 degree
hockey helmet.5 billion . Puck fans take
command of tape-to-tape passing, behind-the-net plays and precision
give-and-go attacks.

-- Top Spin 2

Platforms: Xbox 360, Game Boy Advance, Nintendo DS(TM)

One of the top Xbox sports games, in both sales and popularity
returns for another victory on Xbox 360 .2ksports.com

All trademarks and copyrights contained herein are the property of
their respective holders.

The NBA and individual NBA member team identifications used on or
in this product are trademarks, copyrighted designs and other forms of
intellectual property of NBA Properties, Inc .

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, headquartered in Canton, MA, is a leading
worldwide designer, marketer and distributor of sports , fitness and casual
footwear, apparel and equipment under the Reebok, Rockport, CCM, Koho, Jofa
and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand.

-- College Hoops 2K6

Platforms: PlayStation 2, Xbox, Xbox 360

It's that time of year again--the time of year where basketball
courts around the nation are filled with excitement, slam dunks,
unbelievable athletes , Cinderella stories, and championship dreams. An exclusive presentation system modeled
after the popular World Poker Tour(TM) broadcast, with insightful
commentary by WPT(TM) commentators, turns your living room into a seat
at a WPT(TM) table.take2games. NCAA, the NCAA
logo, and NCAA Basketball are trademarks or registered trademarks of
the National Collegiate Athletic Association. Consumer Product Safety
Commission, in cooperation with the firm named below, today announced a
voluntary recall of the following consumer product.

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The 8K skates helped propel Patrice Bergeron to
Tournament MVP at the recent World Junior Hockey Championships (WJHC).
Goalies across the world will also have a chance to live the Rbk Hockey
experience to its fullest.
The full Rbk Hockey product line will be available at retail on March 1st. Players elevate their game by utilizing the
innovative V.I.
Nothing captivates the nation quite like the NCAA(R) Basketball
Tournament and no other game captures the collegiate atmosphere and
pageantry like College Hoops 2K6.

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It's time to Shuffle Up and Deal!

-- Amped 3

Platform: Xbox 360

Snowboarding is more than a sport, it 's a lifestyle.

***According to GameRankings.

NBA, NCAA, and NHL are trademarks of their respective owners and
used with permission

The NBA and individual NBA member team identifications used on or
in this product are trademarks, copyrighted designs and other forms of
intellectual property of NBA Properties, Inc.

Safe Harbor Statement under the Private Securities Reform Act of
1995: This press release contains forward-looking statements made in
reliance upon the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended.

Consumer Contact: Call ITECH toll-free at (877) 832-3366 or send an
e-mail to recall@itech.

This category contains sites for ice hockey coaching clinics, camps, seminars, and schools.

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System(TM) to challenge profiles of friends and
other NBA 2K6 gamers across the country that match their gameplay
tendencies down to the most minute detail .com

*According to GameRankings. (C) 2005.

CPSC ITECH Announce Recall of Hockey Goalie Masks and Replacement Wires

Sold by: Sporting goods and hockey specialty stores between January 1999
and September 2004 for about $250 for the mask and about $60 for the
replacement wire.

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All of the
Rbk products are tremendous and I have no doubt my game will benefit from
joining the Reebok team. "By bringing this same approach to Rbk Hockey, Reebok has
made the world's fastest game, even faster. With a focus on agility and comfort, the 8K
FitLite(TM) skate provides unmatched foot and ankle protection with its PRO
ARMOUR(TM) technology. Sales
for 2003 totaled approximately $3. The Company maintains sales and
marketing offices in Cincinnati, New York, Toronto, London, Paris ,
Munich, Madrid, Vienna, Milan, Sydney, Breda (Netherlands) and
Auckland. The statements contained herein
which are not historical facts are considered forward-looking
statements under federal securities laws.


The U.

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The campaign, developed by Toronto-based advertising agency The Hive
Strategic Marketing, highlights the fact that with Rbk Hockey, Reebok has gone
back to the drawing board to "Rethink", "Redefine," and "Redesign" the look,
feel and performance limits of hockey products, while still remaining true to
the game and its long history and tradition.
In 1991, Reebok collaborated with CCM to incorporate Reebok's
groundbreaking The Pump technology into CCM "Pump Tacks" skates. "This year, the 2K
Sports lineup has grown significantly and features titles produced in
our internal studios by Visual Concepts, Kush Games and Indie Built. (C) 2005 NBA Properties,
Inc. The injuries included
superficial facial and eye injuries.com.

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Always setting the standard in visual
quality and exciting innovation, 2K Sports' E3 2005 lineup features
titles developed for the PlayStation(R)2 computer entertainment
system, the Xbox(R) video game and entertainment system from
Microsoft, the Xbox 360(TM) video game and entertainment system from
Microsoft, the PSP(TM) handheld entertainment system, the Nintendo
Game Boy(R) Advance and the Nintendo DS(TM). Amped 3
features the most authentic snowboarding gameplay with perfected
controls and the elements of a true extreme sports sandbox.

World Poker Tour, WPT, + Spade Card Design are trademarks of WPT
Enterprises, Inc.P.gov/talk.

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(NASDAQ: TTWO), today
announced its summer and fall lineup of sports titles that will be
highlighted at the Electronic Entertainment Expo (E3 ) 2005 in Los
Angeles on May 18 - 20, 2005. In addition, the back of the helmet has a large red triangular
warning label.S. The CPSC's work to
ensure the safety of consumer products -- such as toys , cribs, power tools,
cigarette lighters, and household chemicals -- contributed significantly to
the 30 percent decline in the rate of deaths and injuries associated with
consumer products over the past 30 years.

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Rbk Hockey
skates, sticks and protective equipment offer unmatched customizability and
feature new, proprietary technologies and materials never before used in
hockey equipment . The Rbk Premier Series of goalie equipment was
developed by goalie guru Michel Lefebvre.

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Perfectly balanced, the 7K stick features a
seamless construction that offers a more consistent and durable shaft.

-- Top Spin

Platform: PlayStation 2

Top Spin, the top-rated tennis game , slams its way onto the
PlayStation 2, once again serving up everything you love: flawless
gameplay , effortless controls, stunning venues and a fully
customizable player creator made even better using the power of Eye
Toy(R) to get you in the game. The CPSC's 471 employees are committed to
protecting consumers and families from products that pose a fire, electrical,
chemical, or mechanical hazard or can injure children.html.

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NHL Stars including Modano, Pronger and Joseph make the switch to new line of
ultra-high performance skates, sticks and protective equipment

CANTON, Mass .
Bergeron also used Reebok's new 7K full-composite stick as Team Canada
took home Gold at the WJHC.
Reebok and The Hockey Company have a long-term licensing agreement with
the National Hockey League, under which the Company serves as the exclusive
supplier of authentic "on-ice" game jerseys to all 30 NHL teams. Play as one of the top professional tennis players
in the world, or create your own to challenge and earn the title of
the #1 ranked player. Take-Two's common stock is publicly traded on NASDAQ under
the symbol TTWO.

NHL and the NHL Shield are registered trademarks of the National
Hockey League.cpsc.

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"Rbk Hockey products integrate cutting edge technology and were developed
with input from NHL players to create the lightest equipment, with the best
fit and performance available," said Matt O'Toole, president and CEO of The
Hockey Company , a Reebok subsidiary.

Contacts:
Dan Sarro, Reebok
781-401-4443
Len Rhodes, The Hockey Company
514-932-1118 #142

Put it all online and you once again have the greatest tennis
game ever created. NHL 2K6 is
an Officially Licensed Product of the NHLPA .newscom.

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Known for his work with pro goalies
such as Patrick Roy and Roberto Luongo, Lefebvre designed an ultra-light line
of goalie equipment that will give today's netminders the edge they need when
facing 100 MPH shots."

The 2K Sports lineup featured at E3 includes:

-- NBA 2K6

Platforms: PlayStation 2, Xbox, Xbox 360

NBA 2K6 hits the hardwood with all the ingredients necessary to
continue its reign as the #1 rated pro basketball game***. The only college basketball game to
capture the feel of a last-second buzzer-beating basket, the euphoria
of winning to play another day, and the agony of losing and going
home, out coach your competition with College Hoops 2K6.

-- World Poker Tour(TM) 2K6

Platforms: PlayStation 2, PSP system, Xbox, Game Boy Advance

Take a seat at the world's most prestigious poker tournaments with
World Poker Tour (TM) 2K6.)
(Logo: http://www.

To report a dangerous product or a product-related injury , call CPSC's
hotline at (800) 638-2772 or CPSC's teletypewriter at (800) 638-8270, or visit
CPSC 's Web site at http://www.gov.

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"The products target the expressive, new
school hockey player who pushes the limits of speed, agility and creativity on
the ice and demands nothing but the best in performance, fit and comfort. The 7K
stick features Super Lite aerospace-grade graphite for a lighter stick and a
quicker release. Like the
original Reebok Pump athletic footwear, the skates were very successful. Everything you loved about
Top Spin is back and made even better.
Actual results may vary significantly from these forward-looking
statements based on a variety of factors.

Description: The recalled hockey goalie masks and replacement wires are
non-certified models with a cat-eye design and have the word "ITECH"
printed on the sides and front of the mask.

cpsc.

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, Reebok International
(NYSE: RBK) launches Rbk Hockey, a new line of ultra-high performance hockey
products developed and tested by The Hockey Company, a Reebok subsidiary, in
close collaboration with some of the world's best hockey players. Louis Blues, Mike Modano of the Dallas Stars, Pavel
Datsyuk of the Detroit Red Wings, Tony Amonte of the Philadelphia Flyers, 2004
World Junior Tournament MVP Patrice Bergeron of the Boston Bruins, Daniel and
Henrik Sedin of the Vancouver Canucks and Russian standout Evgeni Malkin, the
#2 overall pick in the 2004 NHL draft."
To support the product launch, Reebok has created a multi-faceted Rbk
Hockey marketing campaign scheduled to launch in March .
Reebok International Ltd. With the industry leading
online experience and unrivaled franchise control, NBA 2K6 offers the
most comprehensive and entertaining roundball experience anywhere. Experience Grand Slam events in venues that are alive and
dynamic with environmental elements that react to your play.
For more information on 2K Sports titles, please visit
www. All Rights Reserved. These important factors are
described in the Company's Form 10-Q for the quarter ended January 31,
2005 in the section entitled "Cautionary Statement and Risk Factors". A label identifying the
model and size (medium or large) is affixed to the rear crown of the
helmet.

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Several NHL stars have already made the switch to Rbk Hockey including
Chris Pronger of the St.
Rbk Hockey also introduces a skate that will set the standard in fit and
lightweight performance. It also has
the exclusive worldwide rights to manufacture and market authentic, replica
and practice jerseys using the names and logos of the NHL and its teams. Ballers
achieve NBA superstar status with the new 24 /7 mode, where created
players now participate in training camps, competitions and even land
endorsement deals. Players dominate the ice with NHL caliber
goaltending, skating, checking and puck handling with the deeply
enhanced animation system. is an integrated global developer, marketer, distributor and
publisher of interactive entertainment software games and accessories
for the PC, PlayStation (R) game console, PlayStation(R)2 computer
entertainment system, PSP(TM) handheld entertainment system , the
Xbox(R) video game and entertainment system from Microsoft, the Xbox
360(TM) video game and entertainment system from Microsoft, the
Nintendo GameCube(TM), Nintendo DS(TM) and Game Boy(R) Advance . (C) 2005 NBA Properties,
Inc. (C) NHLPA.0 goalie masks came in black or white.

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"It was clear the first time I laced up my Rbk skates that this
commitment to quality and attention to detail extends into hockey. The campaign,
entitled "The Switch is On," features Rbk Hockey's new endorsees and will
include print, electronic, out-of-home and television advertising.
"Reebok continues to be at the forefront of developing performance
technologies that will define our industry and help the world's best athletes
push the limits of athletic achievement," said Reebok Senior Vice President
John Frascotti."
Leading the new Rbk Hockey product line is the 8K FitLite(TM) helmet.
Each of these studios has developed award-winning sports titles and
they are committed to delivering the most realistic and entertaining
sports experience possible. Throw down
stylish tricks, white-knuckle sled rides, and experience death-defying
crashes as you earn your world ranking online. Take-Two also manufactures and markets video game
accessories in Europe, North America and the Asia Pacific region
through its Joytech subsidiary.

The "Collegiate Licensed Product" label is the property of the
Independent Labeling Group. Consumers should stop
using recalled products immediately unless otherwise instructed. (To access
color photos of the following recalled products, see CPSC's Web site at
http://www.

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The peerless player-creator is
reborn with the powerful Digital Identity that truly puts you in the
game.com average scores of 2003-2005 hockey
video games

**Based on NHL(R)2K5 sales in 2004-2005 from NPD Funworld(R). For more corporate and product information please
visit our website at www.

"PlayStation" and the "PS" Family logo are registered trademarks
of Sony Computer Entertainment Inc. All rights reserved.

ITECH Recall Hotline: (877) 832 -3366
CPSC Recall Hotline: (800) 638-2772

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- - kjjkjk

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