Though
this is the smallest gain in advertising spend since the end of 2003,
spending continues to increase at a faster rate than the GDP; just as
it has in 10 of the last 11 quarters. Cable TV registered growth of 18.7 $4,285.1 $2,970.1%
SYNDICATION - NATIONAL $987.6 $947.2 2. Spot TV figures do not include Hispanic Spot TV data. Local Radio includes expenditures for 35 markets in the U.6% growth to $1.3 5.7 -1.4 12..

Percent of Influentials(SM)
Who Are Heavy Users* of Each Media

Newspapers 41%
Magazines 33%
Radio 20%
Television 14%

* Heavy users defined as the top quintile of users according to MRI Survey
of the American Consumer, Wave 51. In contrast, traditional media
showed modest gains with radio at 16%, television at 18%, newspapers at 12%
and magazines at 15%.

* The sample is comprised of visitors to news and information sites during
the prior 90 days . We defined news + information as follows:

"By news, I mean local, national, or international news, by information, I
mean researching a job, buying a car, planning a social activity, etc.

hockey news

5% to $398 million (which is a reflection of organic growth
and expansion in TNS MI measurement base ) and Consumer Magazines
increased by 9. By total dollar amount, Local newspapers and Network TV led
all media at $5.7%
SUNDAY MAGAZINES $398.4%

Source: TNS Media Intelligence
1. The sum of the individual media may differ from the total due to
rounding.1 billion, and
Restaurants with 11.3 billion, accounting
for 42.5 $1,928.6 $1,343.1 $1,008.9%
-- --------------------------------------------------------------------
Source: TNS Media Intelligence

(8) Figures do not contain National Spot Radio, Outdoor, FSI, PSA
activity or house ads .
We think differently to help our clients build competitive
advantage, making TNS the sixth sense of business.
A smaller number (4%) of those surveyed reported decreasing their usage of the
internet for news during the same time period. Just the News Traditionals consider print
superior to other media, yet use the internet to supplement their news
consumption.

* For these Internet users, more time is spent online in a given week than
with any other medium.

tv newspapers

Internet advertising also continued
to rise, posting an 8.
Spending for B-to-B Magazines continued to show weakness , and Spot TV
and Network Radio were the only two media categories to show declines
compared with the same period in 2004.8%
CONSUMER MAGAZINES $4,691.8%
CABLE TV (3) $3,510.2%
INTERNET $1,948.1 $1,800.7 $1,572.6 0.2%
LOCAL MAGAZINES $103.
3.
6. First Quarter 2004(8)

- ---------------------------------------------------------------------
Jan-Mar Jan-Mar
2005 2004
CATEGORY (Millions) (Millions) % CHANGE
---------------------------------- ------------------------------------
DOMESTIC AUTO: FACTORY AND DEALER $2,082.4 $1,239. The company's tracking technologies collect
occurrence and expenditure data on more than 2.com

About TNS

TNS is a market information group. We are the world's largest
custom research company and a leading provider of social and political
polling.tns-global. NEW YORK, it the largest survey of its kind,
tracking exposure to advertising media and usage of the advertised goods and
products .
United Business Media (http://www.., A national segmentation study
conducted by washingtonpost .com in partnership with Nielsen/NetRatings and
Scarborough has found that a rapidly growing number of Americans are
increasing their use of online sources for news and information at the expense
of other media. All The News Anywheres are defined by "information junkies" who
use multiple sources for news on a daily basis.
"Proper segmentation of the user base has increased in importance as
existing online users are spending more time online," according to Charles
Buchwalter, VP Analytics , Nielsen/NetRatings.

radio hockey

Ad Spending by Media: First Quarter 2005 vs.0 $5,850.2 0 .1 -4.6 2.0%
NETWORK RADIO $224.2 26. Direct
Response led all categories in growth, rising 19.4 8.0%
-------------------------------------------- --------------------------
TELECOMMUNICATIONS SERVICES $1,736.9 2.6 1.8 $1,051.2 1.9%
----------------------------------------------------------------------
MEDIA AND MARKETING SERVICES $1,054.S.
We combine our specialist sector knowledge with expertise in the
areas of new product development, motivational research, brand and
advertising research and stakeholder management to bring our clients
up-to-the minute, internationally consistent information .

www..
On the reasons for conducting the study, Caroline Little, CEO and
Publisher of Washingtonpost. In prior research, we've always seen the Internet
and TV in a close horse race; this year, the Internet has pulled ahead.

radio including

2% to
$3.5% to $4.9 billion and $5. First Quarter 2004(1)

Jan-Mar 2005 Jan-Mar 2004
MEDIA (Millions) (Millions) % CHANGE
NEWSPAPERS (LOCAL) $5,869.8%
NATIONAL NEWSPAPERS $801.5%
FSI's (6) $396. Figures do not contain public
service announcement (PSA) data.9% growth to $1.7%
-------------------------------- --------------------------------------
TRANSPORTATION AND TOURISM $1,277.5%
----- -----------------------------------------------------------------
RESTAURANTS $1,128.

The Wired segment
has moved exclusively away from other media; however, the Internet is
gaining at the expense of other media for all four segments.

floorball hockey

5%
SPOT TV (2) $3,664.8 14.2%
TOTAL(7) $33,460.3 billion in the first quarter compared to the same time period in
2004.9%
------- ---------------------------------------------------------------
RETAIL HOME FURNISHINGS AND APPLIANCES $1,063.

Print Media Are More Effective Than TV for Reaching Influential Americans(R) According to New Research from NOP World

For more information on the NOP World's Influentials, please contact Brad
Fay, Managing Director of NOP World Consumer, at 609-683-6187 or
bfay@nopworld. The dynamics of habits, behavior and attitudes
will be critical in creating a media mix that effectively reaches your target
audience.washingtonpost.com/onlinenews

KEY FINDINGS

* About half of all online news users are still increasing their use of
the Internet, even as this medium reaches saturation.

media field

9
billion.2%
LOCAL RADIO (4) $1,612.8 $392.2 -3.
2. Cable TV figures based on 45 networks.0 billion.tns-mi.
TNS operates a global network spanning 70 countries and employs
over 13,000 people.

About United Business Media .. Users Fall Into Four Distinct Segments

ARLINGTON, Va.
In the twelve months ending December 2004, 47% of respondents reported
significantly increasing their usage of online media for news and information. However, similar declines were noted for each at -12%, -
20 %, -18% and -18%, respectively.
The second largest group, Disengaged (34%), shows a lack of interest in
hard news on any medium and primarily uses the internet as an entertainment
resource.

When we look specifically at sources for news and information, online
pulls far ahead, with 60 % of users going online DAILY."

The segmentation model is built on varied inputs covering time spent with
media for news, desired attributes for news sources, interest in specific news
topics , and psychographic statements.

tv hockey

Local and national newspapers, which account for 20% of total ad
spend , have recently been faced with circulation declines and
advertiser consolidation in key categories . As a result, these media
turned in below-average growth, pulling down the total average.3 $3,849.0 18.6%
B-TO-B MAGAZINES $1,225.S
provided by Miller Kaplan . Hispanic Media includes expenditures from Hispanic TV (Univision,
Telemundo, Telefutura and Galavision ), Hispanic Spot TV, Hispanic
Magazines and Hispanic Newspapers.9% to
$14.1 billion.8 -5 .1 million brands
spanning 20 media. We are also a major supplier of consumer panel, TV audience
measurement and media intelligence services.com

The study also shows that online users of news and information can be
grouped into separate behavioral segments based on their unique media choices .
The largest group, Wired, comprises 39% of online users and the group for
whom the internet is essential for daily news and information.

hockey ice

2% increase over the previous year to $1.9 3.5 8.8 4.3 5.8 $783.4 4. By dollar amount, Domestic Auto led all categories at $2.

Top Ten Ad Categories: First Quarter 2005 vs.5 $1,083.4 4.unitedbusinessmedia . Its products and services
help companies around the world meet their market information needs.

com.

tv radio

U.S. Advertising Market Grows 4.4% in First Quarter 2005; TNS Media Intelligence Reports Smallest Year-over-Year Gain since the End of 2003

7 billion.
"It is clear that advertisers were fiscally more cautious in the
first quarter of 2005, given mixed economic indicators and wavering
consumer confidence," said Steven Fredericks, president and CEO of TNS
Media Intelligence.1 $5,632.0 2.2%
HISPANIC MEDIA (5) $915.3%
OUTDOOR $725.4 $515.3 $32,056. FSI data represents distribution costs only.4 $1,654.1 $936 . headquarters are located in New York City
with sales locations in major markets across the country . We provide market information and measurement,
together with insights and analysis, to local and multinational
organisations. In
addition to NOP World, UBM's businesses include PR Newswire, the world's
leading corporate news distribution service and CMP, the business-to-business,
media and exhibition group operating in focused market sectors, including
high-tech, healthcare, property , entertainment, jewelry and fashion in the US,
UK, Asia and Europe.com. The group uses
the internet as their primary source for news and information, spending an
average of 24 hours per week online , more than 8 hours more than any other
medium.

* The margin of error is 1 2 percentage points.

field including

4% to $33.5
billion compared to the same time period in 2004, according to data
released today by TNS Media Intelligence (TNS MI), the leading
provider of strategic advertising and marketing information.8 billion, respectively.3 $1,224.9 $705.3 $347.
5.

Ad Spending by Category

Advertising spend in the top ten categories increased 4. Spending by the top ten
categories for the first quarter registered $14.
(9) The sum of the individual categories may differ from the total due
to rounding

About TNS Media Intelligence

TNS Media Intelligence in the U. "Understanding the behaviors of
the news and information audience is particularly important as online content
is becoming one of online media's defining assets.Newsweek Interactive, said, "What the study shows
is that marketers will have to reach beyond standard demographic measures and
old ideas about media usage.

news floorball

1 4.8 $232.1
billion, closely followed by Non-domestic Auto at $2.5 billion,
followed by Media and Marketing with 12.0%
---------------------------- ------------------------------------------
DIRECT RESPONSE $1,478.3%
- ---------------------------------------------------------------------
BANKING AND INVESTMENT SERVICES $1,380.1 $1,258.9%
------------------------------------------------------------------ ----
RETAIL CLOTHING AND DEPARTMENT STORES $1,070.
For further information, including this and prior press releases,
please visit http://www.com) is a leading
provider of business-to-business media solutions."
A multimedia presentation of methodology and full findings may be found at
this link: http://www. Findings are projectable
to the universe of online news + information category users.

field floorball

Business Editors/Advertising Editors/Media Writers

NEW YORK----Total advertising
expenditures for the first quarter of 2005 increased 4.
Local Magazines led all media categories in percentage growth,
rising 26.2% to $104 million.5 billion, taking market share from broadcast TV. "Traditional stalwart categories such as
Automobile, Banking and Retail Department Stores performed below
market average, but those decreases were offset by increased spending
by Direct Response and Restaurants," added Fredericks.3%
NETWORK TV $5,845.6 $865.7 1.7 $82.
4.
7.0%
------------------------------------------- ---------------------------
NON DOMESTIC AUTO: FACTORY AND DEALER $1,984.5 19.6%
------- ---------------------------------------------------------------
TOTAL (9) $14,255.

For More Information .

For more information on NOP World, please visit our web site or contact
Ilene Siegalovsky, Senior Vice President of Marketing for NOP World at 800-
456-4405, ext. 3515 or isiegalovsky@nopworld.

washingtonpost.com Nielsen/NetRatings and Scarborough Study Shows Rapid Growth in Online News Consumption

Users cited 24-hour availability, ability to multi-task while browsing,
breaking news, easy ability to search and free access as the top reasons for
preferring to get their news online.
Beyond media habits, the segments also differ in news interests,
psychographics and demographics. Fewer than half use TV
or any other source of news on a daily basis. Three-quarters of Wireds are
online for news daily, as are 6 in 10 All the News Anywheres.

METHODOLOGY

* An e-mail survey was sent to 15,000 members of Nielsen /NetRatings
MegaPanel TM in December 2004.

* The sample of 2,009 completed surveys was weighted to ensure an accurate
representation of the study universe, specifically, top line weighting
based on gender and site distribution, and news and information category
weighting based on gender, income and age to NetView.

News and media sources for hockey, including magazines, newspapers, TV, radio, and other media sources.

floorball hockey

Sunday Magazines
grew 14.2 9.9 %
NATIONAL SPOT RADIO $539. Figures are based on the TNS Media Intelligence Stradegy2
multimedia ad expenditure database across all TNSMI measured
media, including: Network TV , Spot TV, Cable TV, Syndication,
Hispanic Network TV, Consumer Magazines, Sunday Magazines, Local
Magazines (31 publications), Hispanic Magazines, Newspapers (local
and national), Hispanic Newspapers, Network Radio, Spot Radio,
Local Radio, Internet and Outdoor.3% to $1.6% of total ad spend.4 $2,089.6 11.9 $13,594. is the leading provider of
strategic advertising and marketing information - across media, brand,
industry and market. The U.S.
From a national sample of users who went online for news within 90 days of
the survey, the results revealed four distinct segments: Wired, Just the News
Traditional, All the News Anywhere, and Disengaged.

hockey news

tv newspapers

radio hockey

radio including

floorball hockey

Print Media Are More Effective Than TV for Reaching Influential Americans(R) According to New Research from NOP World

media field

tv hockey

hockey ice

tv radio

U.S. Advertising Market Grows 4.4% in First Quarter 2005; TNS Media Intelligence Reports Smallest Year-over-Year Gain since the End of 2003

field including

news floorball

field floorball

washingtonpost.com Nielsen/NetRatings and Scarborough Study Shows Rapid Growth in Online News Consumption

News and media sources for hockey, including magazines, newspapers, TV, radio, and other media sources.

floorball hockey

news including