com, Inc.com, Inc.

sportsline. USA TODAY Sports Weekly is published by Gannett Co.

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MFORMA Makes Your Football Dreams Come True With Fantasy Football Companion by CBS SportsLine.com

com was developed through the
collaboration of MFORMA, CBS SportsLine. MFORMA is a U.

* Coverage of the nation's Top 25 teams as voted in the USA TODAY coaches
poll.

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iLoop Mobile Teams with Pointstreak to Offer Real-Time SMS Delivery of Sports Scores

com or call toll-free
1-866-734-3585. All other products and company names herein may be trademarks of
their respective owners., the leading
global publisher and distributor of mobile entertainment, has released a new
version of the hit mobile application that lets users manage their fantasy
football teams from their mobile phones in real time. "It connects users in real-time with their online fantasy leagues,
providing a truly integrated experience.

* Season previews for Divisions I-AA, II, and III.

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For more information, visit
Pointstreak's website at www. Whether it's a casual check of their fantasy teams'
scoring, or the need to make roster changes in response to breaking news, the
Fantasy Football Companion fulfills a real need for our dedicated fantasy
football audience. It is a perfect application for mobile and
a necessary extension to our online fantasy football products.com.

Featured in this 48-page special edition:

* A look at Southern California as they vie for an unprecedented third
consecutive national title, plus other changes and issues to watch for
the 2005 season.

* In-depth look at all Division I-A conferences , including predicted order
of finish and key games to watch.

* Complete schedules for all Division I teams, plus bowl schedules.

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About iLoop Mobile, Inc.com, a
leading Internet sports media organization and the world's preeminent provider
of online fantasy sports.com fantasy football participants."
Fantasy Football Companion by CBS SportsLine. CBS SportsLine. MCLEAN , Va.

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With iLoop
Mobile as its official mobile messaging provider, Pointstreak
customers can now receive up-to-the-second sports scores right on
their mobile phone.com's and NFL. The application is
currently available from all major North American wireless carriers and can
also be purchased online at CBS SportsLine.com

Candice Yusim
mPRm
+1-323-933-3399 x239
cyusim@mprm.

USA TODAY Sports Weekly Publishes Special Edition: College Football Preview '05

Includes season outlook, schedule and depth chart.

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, the leading mobile application service
provider (mASP), today announced a partnership with Pointstreak. "We are
happy to help them extend their scoring system to mobile subscribers
for a new level of interactivity. Pointstreak's product line includes
solutions for amateur and recreational hockey leagues as well as for
professional, semi-professional , college and elite junior leagues.pointstreak.com Fantasy Football Team Directly From
Your Mobile Phone

SAN FRANCISCO, MFORMA Group, Inc.com and
for the latest sports news, scores and expert analysis, please visit
cbs.

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"
"Pointstreak is all about providing the best real-time scoring
platform possible for an immersive sports experience for all event
participants--players, fans, parents, coaches and rink operators,"
said Steve Koskie, co -founder and CEO for iLoop Mobile, Inc. Seeking
to establish an intimate one-to-one relationship with their target
audience, clients employ iLoop Mobile's services to add a mobile
dimension to traditional or new channels.com or NFL.com's online fantasy football
leagues, Fantasy Football Companion is tightly integrated with the online
version and lets subscribers fully manage and manipulate their lineups ,
including player adds and drops, anytime, anywhere.
"CBS SportsLine."
Fantasy Football Companion features a scrolling ticker that provides live
team and fantasy player statistics for every player.
"CBS SportsLine.S.

USA TODAY Sports Weekly covers baseball and football with detailed
analysis and in-depth cover stories on the players and issues that shape the
two sports .

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Pointstreak's clients include the American Hockey League, Central
Hockey League, United Hockey League, Southern Professional League,
United States Hockey League, North American Hockey League, National
Lacrosse League and Canlan Ice Sports.com and
NFL.com and NFL. Charges will
appear on the subscriber's monthly cell phone bill. MFORMA's customers include more than 100 of the
world 's leading wireless carriers.com is a member of the Viacom family and
a part of CBS Digital Media .

CONTACT:
Kimberly Tassin
MFORMA
+1-206-654-1001
ktassin@mforma .

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com, Inc.

About MFORMA Group, Inc.

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The iLoop Mobile
Dimension Manger is also available to clients under a license
agreement. For more
information about iLoop Mobile's applications and services, visit
www.iloopmobile.

(C)2005, iLoop Mobile, Inc.com

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com, a
leading sports information services provider, to deliver Pointstreak's
real-time scoring and statistical systems via Premium SMS to mobile
phone subscribers. Pointstreak is the preferred real-time sports
statistics provider for over thirty professional and amateur hockey
and lacrosse leagues throughout North America and Canada. In
addition to the live scoring and statistics, users can view player profiles ,
news headlines and injury reports, move players to injured reserve, or add and
drop players as necessary.mforma.sportsline.

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iLoop Mobile is a mobile application service provider (mASP) for
interactive mobile phone services and marketing initiatives. In addition to its
flagship service , the company publishes the official Web sites of the NFL, PGA
TOUR and NCAA Sports. For more information about CBS SportsLine.

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"
The mobile channel has become a critical component to the future
success of interactive marketing programs.com is at the leading edge of media companies providing
Internet sports content, Fantasy sports and e-commerce.

* Our plan to find a true national champion -- and keep the bowl system
intact -- through a college playoff system.

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is the leading provider of real-time scoring
and advanced league administration and statistical systems for hockey
organizations of any size.Manage Your CBS SportsLine. For this new version of the Fantasy Football
Companion, CBS SportsLine. With MFORMA, wireless
operators can choose to utilize any or all of the MFORMA resources -tools,
platforms and/or content.com]

About CBS SportsLine.com.com

Alex Riethmiller
CBS SportsLine.

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With over 183 million
mobile subscribers in the Unites States and 22 million in Canada
sending billions of text messages each month, brands can leverage the
location and time independent advantage of the mobile channel to
invite customers to participate in engaging, informative , and
entertaining interactivity over the mobile phone. iLoop Mobile is headquartered in San Jose and has a seat on
the board of the Mobile Marketing Association (MMA)., A special edition of USA TODAY Sports
Weekly devoted to the 2005 college football season hits newsstands today.

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com

About Pointstreak.

Pointstreak. Data
is updated every 20 seconds for fantasy stats and new content is displayed
automatically every 60 seconds with manual updates available at any time. We are pleased that MFORMA has built the Fantasy Football
Companion to truly integrate with the online version and with a user interface
that is very easy to learn and use.com
CBS SportsLine.95.

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This is especially
the case with sports initiatives, where the three key factors to
success for any mobile initiative --time, location and relevance--can
be easily managed by the brand.com has partnered with the NFL to co-brand the
product and make it available to the millions of CBS SportsLine.com.com and NFL. Sports Weekly
publishes special editions throughout the year covering special events in
football and baseball. There is no off-season for either sport in Sports Weekly --
readers will find complete baseball and football coverage in all 52 issues
throughout the year.

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iLoop Mobile is a registered trademark
and iLoop Mobile Dimension Manager is a trademark of iLoop Mobile,
Inc.com. Subscribers can also
view all competing teams and match-up comparisons and use the Player Search
function to run queries on all teams, players and positions.com/wireless/football/companion . In addition to the industry's most
comprehensive catalog of BREW, Java, SMS, MMS, and WAP games, MFORMA also
provides sports, lifestyle, and information services subscription products.

The Sports Weekly College Football Preview '05 will be on sale at
newsstands through September 12th at a cover price of $4 .

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----

Leading Provider of Statistical Sport Information Adds iLoop
Mobile's Mobile Dimension(TM) to its Electronic Game Sheet System

iLoop Mobile, Inc.
"Just as Pointstreak brought gaming into the digital age, iLoop
Mobile is revolutionizing the way organizations such as ours interact
and service customers," said Scott Secord, president and CEO of
Pointstreak.

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Fantasy Football
Companion is produced by MFORMA in partnership with CBS SportsLine. Information delivered to
users is extremely accurate, delivered straight from CBS SportsLine. MFORMA provides wireless operators and their customers with the
world's best content and brands, and provides developers and brand owners with
the shortest route to market.

News and media sites dealing with the sport of lacrosse .

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"By offering a mobile channel to our clients, we
open the door to other iLoop Mobile interactive services such as
quizzes, polls and sweepstakes for example, that further the gaming
experience .com.
[www. The
Sports Weekly College Football Preview '05 will give in-depth analysis for
each of the Top 25 teams named by USA TODAY's coaches poll as well as a
preview of all Division I conferences , from the Big 10 to the Big East, from
the SEC to the Pac-10, as well as the independents.

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With iLoop Mobile's Mobile
Dimension Manager(TM) services, new mobile initiatives and services
including quiz, lottery, sweepstakes, polls, voting, gaming, social
networking, content subscription services and ringtone/wallpaper
distribution can be set up in a matter of minutes.

com and NFL ., Inc.

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Fantasy football team owners can do
everything to manage their teams from their mobile phones just as they can
online, and it is the easiest and fastest way to get accurate, customized and
timely live fantasy football information.com subscribers will love this mobile
application," said Steve Snyder, senior vice president and general manager,
CBS SportsLine. "Fantasy Football Companion gives team owners the ability
to participate in their fantasy football leagues whenever and wherever the
need or mood strikes.

For more information, please visit
http://cbs.
MFORMA is a leading global publisher and distributor of mobile
entertainment.
MFORMA's carrier-grade platform manages the delivery of downloadable games and
applications for some of the world's largest carriers. corporation with offices in the
metropolitan areas of Seattle, San Francisco, San Diego , and Los Angeles, USA;
London and Manchester, England; Shanghai and Beijing, China; and Seoul, Korea .
(NYSE: GCI).

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Sports Editors/High-Tech Writers

SAN JOSE, Calif. Essentially a full-featured mobile
extension of CBS SportsLine.com's Fantasy Football Companion is the only product of
its kind in the market today," said Dan Kranzler, MFORMA founder and executive
chairman. The Free Agent board provides detailed stats of all
players who can be added dynamically to active rosters .com
+1-954-489-4000 x 7535
ariethmiller@cbs.