About DIRT MotorSports(TM)

Headquartered in Norman, OK with its operations office in Colorado
Springs, CO, DIRT MotorSports(TM) is the premier dirt racing and
sports entertainment company dedicated to the promotion of competitive
dirt track racing.com and
www.

Easton-Bell Sports Inc . - FY 2005 Earnings Call

m. is the preeminent branded sports equipment
company dedicated to enhancing athletic performance and protection with
innovative equipment.

cycling martial

J. Sales of
BMW's Sports Activity Vehicles increased 52.

BMW Group in America
BMW of North America, LLC has been present in the United States since
1975. DIRT MotorSports operates the industry's most prominent
national touring series' including the World of Outlaws Sprint
Series(R) broadcast on the Outdoor Channel (R); the World of Outlaws
Stacker 2(R) Late Model Series(R) broadcast on SPEED Channel and the
DIRT Modified Series(TM).

extreme pitch

BMW (US) Holding Corp. HGW will provide each series with a
customized HUMMER H2(R) as the Official Pace Car."
Established in 2003, HGW has become one of the fastest growing
HUMMER aftermarket suppliers in the country. Holding leading market positions in baseball, softball,
football , hockey, cycling, auto racing, and snow and motorcycle sports, and
maintaining a state-of-the-art research and development efforts.

miniature symbolic

, The BMW Group (BMW and MINI
brands combined) reported sales of 19,764 vehicles in January 2005, an
increase of 22.4i (US) 626 626 416 416
X5 4. I think
it's something the fans will really enjoy and will significantly
expand HGW's target market.com or visit us online at
www.831.

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Schumacher,
President of HGW .

monoskiing motorsports

DIRT MotorSports Announces Multi-Year Sponsorship Agreement; Hummers Gone Wild Named Official Pace Car of the World of Outlaws Series

This call is also being webcast by Thomson/CCBN and can
be accessed at the following web link:
http://phx.

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The BMW Group in the United States has grown to include marketing,
sales, and financial service organizations for the BMW brand, the MINI
brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an
industrial design firm in California; a technology office in Silicon
Valley and various other operations throughout the country.0i roadster (US) 139 139 133 133
Z3 and Z4 449 449 333 333

525i sport wagon (E39) 0 0 0 0
525i (E60) 1,226 1,226 1,077 1,077
530i (E60) 1,395 1,395 1,154 1,154
540i Sports Wagon (E39) 0 0 0 0
545i (E60) 657 657 430 430
M5 (E39) 0 0 14 14
5 Series 3,278 3,278 2,675 2,675

645Ci 253 253 0 0
645Ci Convertible 408 408 0 0
6 Series 661 661 0 0

745i 345 345 431 431
745Li 790 790 705 705
760i 9 9 0 0
760Li 45 45 61 61
7 Series 1,189 1,189 1 ,197 1,197

Z8 0 0 1 1
Z8 Alpina 1 1 10 10
Z8 1 1 11 11

BMW Sports Activity Vehicle (light trucks ) Sales Report for January 2005

2005 2004

January 4,236 2,772
Year-to-Date 4,236 2,772

Model January Year-to-Date January Year-to-Date
2005 2005 2004 2004

X3 2. DALLAS, Easton-Bell Sports, Inc.corporate-ir.

skiing modified

bmwmotorradusa. "DIRT MotorSports has a desire to bring more
entertainment value and activities to the World of Outlaws Series
events.com

Safe Harbor Statement

This release may contain forward-looking statements as defined by
the Private Securities Litigation Reform Act of 1995, which involve
risks and uncertainties . Among the important factors which could cause
actual results to differ materially from those in the forward-looking
statements are economic, competitive and technological factors
effecting the company's operations, markets, merger and acquisition
activities, products, services and prices, as well as other factors
detailed in the company's filings with the Securities and Exchange
Commission . Individual investors can listen to the call at
http://www.

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BMW Group Starts the New Year With Strong Sales

9 percent, to 12,611 versus
10,607 in January 2004.

Certified Pre-owned
BMW reported a decrease of 5.6is (US) 0 0 5 5
X5 4. This sponsorship allows us to show hundreds of thousands of
Outlaw fans what Hummers Gone Wild can do to turn an already
eye-catching vehicle into an extraordinary street machine.6272
Passcode: 43293133.

running beginning

8 percent in January 2005.S.5i roadster (US) 310 310 200 200
Z4 3. DIRT MotorSports is the largest sanctioning body
for sprint, late model and modified dirt track racing in the United
States., the world's
leading protection and performance sports equipment company, will hold its
annual earnings conference call to discuss 2005 annual results on Friday,
March 31, at 3:00 p.

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9 percent compared to the 13,379 vehicles reported the same
month last year.5 percent in Certified Pre-owned vehicles
sold; 4,745 in January 2005 compared to 5,020 vehicles in 2004. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in
2003 ., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
Roadster and X5 Sports Activity Vehicles.com

BMW Car Sales Report for January 2005

2005 2004

January 12,611 10,607
Year-to-Date 12,611 10,607

Year-to- Year-to-
Model January Date January Date
2005 2005 2004 2004

325i 3,086 3,086 2,269 2,269
325Ci 322 322 423 423
325Ci convertible 363 363 403 403
325i sport wagon 92 92 100 100
325xi 848 848 1,001 1,001
325xi sport wagon 124 124 63 63
330i 809 809 513 513
330Ci 259 259 302 302
330Ci convertible 311 311 404 404
330xi 437 437 361 361
M3 259 259 349 349
M3 convertible 123 123 203 203
3 Series 7,033 7,033 6,391 6,391

Z4 2. HUMMER and H2 are
registered trademarks of General Motors Corporation.

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bmwusa .----Boundless Motor
Sports Racing, Inc.m. Eastern Time (2 p.
The webcast is also being distributed through the Thomson StreetEvents
Network.

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BMW Brand Sales
BMW reported sales of 16,847 automobiles and Sports Activity Vehicles
(SAV), up 25.

Information about BMW Group products is available to consumers via the
Internet at:

http://www.zhtml?c=190384 +s=wm+e=1261988 .

unicycling trucks

through networks of 340 BMW
passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW
motorcycle retailers, 76 MINI passenger car dealers, and 25 ROLLS-ROYCE
Motor Car dealers., the BMW Group's sales
headquarters for North, Central and South America, is located in
Woodcliff Lake, New Jersey."
For more information about Hummers Gone Wild visit
www.
For further information on DIRT or this press release contact
Terri Metzger at 1-877-5RACING (1-877-572-2464) Ext.WoOLMS.net/playerlink.
Easton-Bell Sports, Inc.

monster mini

The MINI Cooper Convertible and MINI Cooper S
Convertible models were introduced in September 2004.com

http://www. HGW is continually
searching for exceptional products to enhance the appearance ,
performance and off-road capabilities of their customers' vehicles.earnings.

This category contains @links (symbolic links) to categories for all sports beginning with M.

cycling motocross

modified biking

com

http://www.

Motor Sports Writers/Business Editors

NORMAN, Okla. HGW has the most
diversified product line for the HUMMER brand including aftermarket
add-on and performance accessories, lift kits, electronics , as well as
custom chrome, paint and powercoating.
"HGW epitomizes the spirit and adventure of the sport, plus it's an
awesome sight to see the custom H2 take to the dirt track.

Easton -Bell
is committed to energizing its brands through premium products, strengthening
of its channels of distribution and customer relationships, and driving
athletic performance through product innovation .

motorsports marathons

5% percent over the January 2004 sales of 16,135.com

http://www.0i (US) 1,731 1,731 1,568 1,568
X5 4.streetevents.

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5 percent

WOODCLIFF LAKE, N . "World of Outlaws" is a registered trademark
of DIRT.

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, (OTCBB:BMSR) (Boundless) d/b/a DIRT
MotorSports (TM) , announced that Hummers Gone Wild (HGW), a subsidiary
of Hummers Only LLC, has been named sponsor of the Official Pace Car
of the 2005 World of Outlaws Sprint Series(R) and World of Outlaws
Stacker 2(R) Late Model Series(R). We make
them wild but safe in every aspect.com , Thomson's individual investor portal, powered by
StreetEvents.

martial motocross

BMW Automobile Sales
BMW's monthly automobile sales were up 18.rolls-roycemotorcars.5i 394 394 9 9
X3 3. HGW's Hummer Garage modifies
Hummers for any application and also provides expert installation
advice for both customers and their mechanics.
"Hummers Gone Wild is a great addition to our World of Outlaws
show," said Mark Noble, VP Sales and Marketing for DIRT MotorSports .dirtmotorsports.com ), a password-protected event
management site.

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An increase in sales for the 3 Series, Z4
Roadster, 5 Series and SAV models contributed to a strong kick-off for
the fiscal year.

MINI Brand
MINI Automobiles
MINI USA reported a rise in January sales with 2,917, compared to the
2,756 sold in 2004. BMW
Manufacturing Co .
"The World of Outlaws is a major series in the world of
motorsports and we want to be a part of it," said John A.hummersgonewild. Central Time).

marathon softball

The BMW Group sales
organization is represented in the U.miniusa.8is (US) 68 68 0 0
X5 2,425 2,425 1,989 1,989

MINI Sales Report for January 2005

2005 2004

January 2,917 2,756
Year-to-Date 2,917 2,756

Model January Year-to -Date January Year-to-Date
2005 2005 2004 2004

MINI Cooper 1,087 1,087 1,457 1,457
MINI Cooper S 982 982 1,299 1,299
MINI Cooper Convertible 460 460 0 0
MINI Cooper S Convertible 388 388 0 0

Total MINI 2,917 2,917 2,756 2 ,756

Institutional investors can access the call via Thomson
StreetEvents (http://www .

terrain cycling

January Sales Up 22.0i 1,417 1,417 774 774
X3 1811 1811 783 783

X5 3.
The dial in number for the call is as follows: 866.

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BMW Sports Activity Vehicle Sales
Combining sales of the X3, introduced in September 2003 and the popular
X5 Sports Activity Vehicles, BMW reported sales of 4,236 vehicles
compared to 2,772 vehicles sold in the same month of 2004.com or call 606-689-0714. 113, email
tmetzger@dirtmotorsports.