com's sponsorship of this event is another example of its
commitment to the sport , having also sponsored Julio Cesar Chavez's last fight
in Los Angeles on May 28th and Miguel Cotto 's fight at Madison Square Garden
on June 11th.

About Sportsbook.

Safe Harbour

Certain statements in this news release may contain forward-looking
information within the meaning of Rule 175 under the Securities Act of 1933
and Rule 3b-6 under the Securities Exchange Act of 1934 , and are subject to
the safe harbour created by those rules.

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"Our fans are big boxing supporters .

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com is the title sponsor for the bout, which will be televised on
HBO.com.

"Fight Network has always, from the date of inception to the present
involvement of FCDH, had a plan that would include some form of both US and
International offering for the brand," said Sandy Winick, President of
First Canadian.

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Sportsbook. We're happy to be involved in some
of the biggest bouts in the world and to offer our fans the chance to bet on
them," added Czajkowski.

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Sportsbook.
This is a highly anticipated fight between two accomplished boxers."
The under card will also feature a featherweight bout favoring Ricardo
Juarez at -325 over Humberto Armando Soto at +250.

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Big time boxing comes to Chicago as Vargas hits town

All statements, other than
statements of fact, included in this release, including, without
limitation, statements regarding potential future plans and objectives of
the company, are forward-looking statements that involve risks and
uncertainties.

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It is the flagship brand for Sportingbet PLC,
(LSE: SBT).
First Canadian American Holding Corporation (OTC: FCDH) announces that The Fight Network is currently in the process of
securing the services of a US-based broadcasting consultant firm to assist
the Channel in obtaining carrier agreements for the United States
marketplace.

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Vargas' record is 26-2 with 23 KO's and Castillejo is 58-5 with 39 KO's.

First Canadian American Holding Corporation is a holding company with
subsidiaries that conduct operations in the areas of digital television,
radio, internet and print.

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Headquartered in London, England, Sportingbet is the world's
largest publicly traded online betting, gambling and gaming company.

PRESS RELEASE First Canadian American Holding Corp. Issues Update on Fight Network US Offering Plans

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com in
the August 20, Middleweight fight at the AllState Center in Chicago.thefightnetwork .

http://www.

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Sportsbook.

More about The Fight Network:

The Fight Network is a cross-platform media brand with interest in
television, radio, print and online content offerings.com/

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"Vargas should have a challenge with an experienced fighter like
Castillejo ," said Alex Czajkowski, Marketing Director, Sportsbook.

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com lists odds on highly anticipated bout

CHICAGO, Aug.

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Odds:
-----------------------------
Middleweight
-----------------------------
Fernando Vargas -325
----------------------- ------
Javier Castillejo +250
--------- --------------------
Featherweight
----------- ------------------
Ricardo Juarez -325
-----------------------------
Humberto Armando Soto +250
-----------------------------

For more information, please visit http://www . For more
details on The Fight Network please visit: www. The
company undertakes no obligation to publicly update or revise any
statements in this release, whether as a result of new information , future
events or otherwise.

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The Fight Network is the first and only all-combatant-sports and
entertainment channel that delivers the very best in boxing, pro wrestling,
mixed martial arts, and other combatant styles, along with top-notch "fight
theme" movies, documentaries and news, 24 hours a day.

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18 - "Ferocious" Fernando Vargas has been
listed as a -325 favorite over Javier Castillejo, +250 on Sportsbook .sportsbook. The Fight Network
was successfully launched in Canada on September 22nd, 2005.fcahc.

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com is the largest sportsbook and casino on the planet,
offering numerous products including sports betting , horse racing, poker,
casino and virtual games.

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There can be no assurance that such statements will prove to
be accurate and actual results and future events could differ materially
from those anticipated in such statements.

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com
Sportsbook.

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Castillejo's last defeat was in June of 2001 in a decision to Oscar de la
Hoya.

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"This
will be one of the most exciting matchups of the year, Chicago boxing fans are
in for a real treat.com.

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Technical complications that may
arise could prevent the prompt implementation of any strategically
significant plan(s) outlined above. The company cautions that these
forward-looking statements are further qualified by other factors.

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About First Canadian American Holding Corporation.

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"We are pleased with Fight Network management's decision to
take on this US challenge at this stage, which has been accelerated in
recent weeks due to the overwhelming consumer response that Fight Network
has received from US residents inquiring about the availability of the
service in their areas," he added.