"
Also returning to the Mean 15 are Jason Meyers, Tim Shaffer, Daryn
Pittman , Jason Sides, Brian Paulus, Paul McMahan, Mark Kinser and 2004
Kevin Gobrecht Rookie of the Year , Kraig Kinser. Live audio broadcasts of the World of
Outlaws Sprint Series can also be heard online through the DIRT Radio
Network(TM) on www.com

About DIRT MotorSports(TM)

Headquartered in Norman, Okla.WoOLMS." More information on the Company, in English and Spanish, can be
found on the web at http://www.

ENGLISH SITES ONLY.

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----Boundless Motor
Sports Racing, Inc. "I see nothing but positives.com,
www.

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m., with its operations office in
Colorado Springs, DIRT MotorSports(TM) is the premier dirt racing and
sports entertainment company dedicated to the promotion of competitive
dirt track racing., Domino's Pizza (NYSE: DPZ), the
recognized world leader in pizza delivery and the Official Pizza of NASCAR,
today announced it will extend its partnership with the National Association
for Stock Car Auto Racing (NASCAR). "As the number one choice for pizza among NASCAR fans, we
feel we have been rewarded for our connection to this exciting sport.6 billion in 2004, comprised of nearly
$3.

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As in 2004 when an estimated four million
fans packed dirt tracks around the country, the Mean 15(TM) have
committed to Boundless to appear at more than 90 season events .

racing drivers

"We're going to
try to do what we've been doing, try to win some races and win a
championship ."
In addition to Kinser who won his 500th World of Outlaws A-Main
Feature event in 2004, the 2005 World of Outlaws Sprint Series Mean 15
once again includes veteran favorites such as Danny Lasoski , Donny
Schatz, Joey Saldana and Craig Dollansky.

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Domino's Pizza is the title sponsor of the
upcoming Domino's Pizza 250 NASCAR Busch Series race on August 20 at Michigan
International Speedway (TNT 3 p.), and the primary sponsor of driver Michael
Waltrip's No.

crosscountry drivers

DIRT MotorSports Signs Country's Top Sprint Car Drivers; The World of Outlaws Sprint Series 2005 ``Mean 15'' Announced

"I think DIRT has done a wonderful job overcoming the adversity of
trying to take the series over and getting through some of the
problems that were there," said Craig Dollansky, who is currently
second in series point standings.
"We continue to be a proud sponsor of NASCAR, and feel our brand has been
enhanced by this partnership," says David A.
"Domino's is a brand category leader and we are always looking for ways to
reach our consumers, just as NASCAR is always looking for ways to reach its
fans," said Brandon.

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We have a pretty good
race team so I think we're going to be in the hunt.

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"Our research tells us that NASCAR fans are 6 times as
likely to order Domino 's because we are its Official Pizza.

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A lot of hard work goes on here.

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"When you bring
this formidable group up against popular local favorites, combined
with the improved race operations made possible by new sponsors such
as AMB Timing Systems and RACEceivers, it makes for an incredible show
for fans.

racing motorsports

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"We're very excited to have the top sprint drivers in the country
along with some really promising young talent as part of the 2005 Mean
15," said Paul A.

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"I'm looking forward to it (the season)," said legendary 19-time
World of Outlaws Sprint Series Champion Steve Kinser. When NASCAR fans are
preparing to watch a race, ordering pizza from Domino's is becoming part of
their race day ritual.

expedition crosscountry

, (OTCBB:BMSR) (Boundless) d/b/a DIRT
MotorSports(TM), announced that it has signed agreements with the
country's top 15 sprint car drivers to participate in the 2005 World
of Outlaws Sprint Series(R). Joining the Mean 15
in 2005 are Tim Kaeding and the eighteen-year-old contender for the
2005 Kevin Gobrecht Rookie of the Year, Brandon Wimmer.
Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the
leading publication of the pizza industry and is the "Official Pizza of
NASCAR.

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Taken together, Domino's NASCAR
activation through its official status and its team and track relationships
allow for the best fan exposure.

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Among the important factors which could cause
actual results to differ materially from those in the forward-looking
statements are economic , competitive and technological factors
effecting the company's operations, markets, merger and acquisition
activities, products, services and prices, as well as other factors
detailed in the company's filings with the Securities and Exchange
Commission.

About Domino's Pizza:
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery.

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I
think they've done a great job and I look forward to being a part of
the Mean 15 once again. DIRT MotorSports(TM) is the largest sanctioning
body for sprint, late model and modified dirt track racing in the
United States and also owns and operates several dirt tracks. DIRT
MotorSports(TM) operates the industry 's most prominent national
touring series' including the World of Outlaws Sprint Series(R)
broadcast on the Outdoor Channel(R) (Nasdaq:OUTD); the World of
Outlaws Stacker 2(R) Late Model Series(R) broadcast on SPEED
Channel(R) and the DIRT Modified Series(TM).2 billion domestically and more than $1.

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Kruger, Boundless Chairman and CEO.Dirtvision.

Domino's Pizza Extends Official Pizza of NASCAR Affiliation

dominos.

delay participation

"
Fans can follow the excitement of the famous World of Outlaws as
they battle for the 2005 championship every Wednesday night at 8 p. ANN ARBOR, Mich.4 billion internationally.com .

If your site is not in english please submit it to the appropriate World/ category.

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"
The road ahead is promising.m.

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com

Safe Harbor Statement

This release may contain forward-looking statements as defined by
the Private Securities Litigation Reform Act of 1995, which involve
risks and uncertainties. Domino's is listed on the NYSE under the symbol "DPZ.

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Business Editors/Sports Editors

NORMAN, Okla.
EST on the Outdoor Channel(R). 113, email
tmetzger@dirtmotorsports .com or visit us online at
www.dirtmotorsports. Brandon, chairman and CEO of
Domino's Pizza."
By focusing its marketing and advertising efforts on promoting Race Day is
Domino's Pizza Day , Domino's has increased sales consistently across the
country on race days by promoting the Race Day 555 Deal.

Submitting a site that is not in English will delay and/or prevent your site from being listed.

racing delay

"World of Outlaws" is a
registered trademark of Dirt MotorSports.
For further information on DIRT or this press release contact
Terri Metzger at 1-877-5RACING (1-877-572-2464) Ext. 99 Domino 's Pizza car." Through its
primarily franchised system, Domino's operates a network of 7,878 franchised
and Company-owned stores in the United States and more than 50 countries. The
Domino's Pizza (R) brand, named a Megabrand by Advertising Age magazine, had
global retail sales of more than $4 .

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---

- - kjjkjk

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