). helps support organizations
with likeminded missions and purposes.haas@ogilvypr.kaseta@ogilvypr . The company employs
38,000 people. VNU is
listed on the Euronext Amsterdam (ASE: VNU) stock exchange.com

MRN
Radio coverage of the NASCAR NEXTEL Cup Series is broadcast by more than
480 affiliate stations nationwide.9 KZLA is America's most listened to Country station.
"Securing a top-notch MRN affiliate in the Los Angeles market has been a
major priority for us ."
The West Coast Premiere of NASCAR takes place at California Speedway with
the NASCAR Craftsman Truck Series 200-miler, NASCAR Busch Series Stater Bros.

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Media Contact:
Annie Haas
Ogilvy PR
404-210-1349 (Mobile)
annie.

racing motorcycle

Sponsorship Scorecard(TM) Gets Green Flag in Partnership Agreement Between SKI + Company and Nielsen Sports

The partnership will employ the sponsorship verification and measurement
product -- Sponsorship Scorecard(TM) -- as part of its ongoing efforts to
maximize the investments behind its racing program with General Motors
Motorsports properties."
SKI Motorsports, the Charlotte, N.C. Total revenues amounted to EUR 3.8 billion in 2004. For more
information, please visit the VNU website at http://www.nielsensports.

karting truck

The Auxiliary's mission is to enrich the sport of
NASCAR(R) with a commitment to its families through
fundraising and wellness programs for those requiring
medical or financial assistance. It's about your ability to generate equivalized and audited
audience impressions for your sponsor partners ."
Added David Pettit, General Manager of Business Development for General
Motors Racing: "We look forward to incorporating the results of this SKI +
Company/Nielsen relationship into greater return-on-investment indexing to
show true audited numbers for the media success relative to our clients.9 KZLA and Motor Racing Network (MRN) Radio today announced the
first ever Los Angeles-based FM radio partnership to broadcast NASCAR NEXTEL
Cup Series events throughout the Southern California region for the
2006 season.
California Speedway, the premier motorsports and entertainment venue on
the West Coast, hosts two NASCAR NEXTEL Cup Series events annually (Auto Club
500 in February and SONY HD 500 in September).racetickets.

pullers sports

Established in 2004 with the merger of the
Winston Cup Racing Wives Auxiliary and the Busch Series
Ladies Association , founded in 1965 and 1996 respectively. With that, I can't think of a
more powerful, credible and proven brand than Nielsen to help deliver the most
accurate assessment of how we are performing in the media on behalf of our
sponsors," said Chris Lencheski, president and CEO of Bethlehem-based SKI +
Company.com

For more information about Nielsen Sports and Sponsorship Scorecard (TM)
please visit http://www. We
think this partnership is a golden opportunity for each of us to grow our
brands in Southern California. For ticket
and event information, call 800-944-RACE or log onto
http://www.

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DAYTONA, Fla.

Ann Schrader, President, The Women 's Auxiliary of Motorsports,
Inc., SKI + Company, agency of record
for General Motors Racing, announced today a new licensing agreement with
Nielsen Sports for their new innovative service, Sponsorship Scorecard(TM).
"We are pleased to be supporting the motorsports industry with SKI
Motorsports," said Ron Schneier, General Manager, Nielsen Sports."

About SKI + Company
SKI + Company is the official agency of record for the development of new
business partnerships with GM-branded teams in competition in the NASCAR
Craftsman Truck Series, IRL IndyCar Series, National Hot Rod Association,
Sports Car Club of America, Grand American Rolex Sports Car Series, American
Le Mans Series, and the 24 Hours of Le Mans."
Country 93.

karting motorcycle

BETHLEHEM, Pa . VNU is active in more than 100 countries, with
headquarters in Haarlem, the Netherlands, and New York.vnu. For more information on
Country 93.
Having an affiliate like KZLA will help drive the NASCAR and California
Speedway brand in our market all season long," said California Speedway
President Gillian Zucker. The MRN team is unparalleled in calling racing action, but
more importantly, they engage their listeners by providing quality insight and
showcasing the driver's personalities, thus bringing the sport to life.

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For more information on MRN Radio, visit http://www. Our focus is to elevate the exposure of NASCAR in our
region on a consistent basis throughout the year, not just during our events.

auto riders

Women of Motorsports and Slim-Fast Launch Champions of Healthy Weight Program; Encourage Racing Fans and Others to Get On Track to Weight Loss Success This Rac

com

Sponsorship Scorecard(TM ) verifies and provides the
currency for sponsored placed media for all televised sporting events
including NASCAR.
KZLA, America's most listened to Country station, will carry live lap-by -
lap coverage of 25 of the 36 NASCAR NEXTEL Cup Series events, including the
season-opening Daytona 500 at Daytona International Speedway; both the Auto
Club 500 (February 26) and the SONY HD 500 (September 3) at California
Speedway; and the season finale at Homestead-Miami Speedway in November . "To say we're excited to have Southern California
listeners hear NASCAR racing from MRN Radio on KZLA is an understatement."
MRN Radio, which has been broadcasting NASCAR events since 1970 , is the
primary source for NASCAR stock car racing and related radio programming. For more information on the
Southern California superspeedway, visit http://www.com .

motorcycle riders

,

What: Led by Ann Schrader, wife of NASCAR Nextel Cup driver Kenny
Schrader and President of The Women 's Auxiliary of Motorsports
(WAM), WAM and Slim-Fast have teamed together to launch the
"Champions of Healthy Weight" program, to encourage Americans
to get on track to weight loss success. The program kicks off
with a launch event at Daytona International Speedway and will
continue throughout the 2005 racing season .com

Evin Kaseta
Ogilvy PR
404-374-2475
evin.
"Success in racing at the highest levels is about more than performance on
the track.
"Los Angeles is one of the greatest media markets in the world and KZLA is
one of the best programmed radio stations on the dial," said MRN Radio
President David Hyatt. The
three -way partnership of KZLA, California Speedway and MRN Radio should
provide Southern California race fans the most comprehensive radio coverage
the market has ever had and introduce new fans to the sport.9 KZLA, visit http://www.

sports riders

m. "We are proud to be the first major motorsports client of
Sponsorship Scorecard(TM) and look forward to maximizing the ROI (return on
investment) index for our valuable sponsors, which include our own SKI
Motorsports NASCAR Busch Series team. "GM
Motorsports properties initiative to utilize our new service demonstrates
their leadership and innovation in the motorsports industry.

About Nielsen Sports
Nielsen Sports is a unit of global information and media company VNU,
which features leading market positions and recognized brands in marketing
information (ACNielsen), media measurement and information (Nielsen Media
Research) and business information (Billboard, The Hollywood Reporter,
Computing, Intermediair). KZLA Becomes First LA-Based FM Radio Station to Carry MRN Radio Broadcast

FONTANA, Calif.
"We realize the natural synergy that exists between country music and
NASCAR," said KZLA Operations Manager RJ Curtis. "Everybody at KZLA is excited
and proud of our new association with California Speedway and MRN Radio. This makes MRN Radio the largest independent sport radio network in
America. "At first glance, one may think NASCAR racing does
not translate well to radio, but there is no more entertaining sport to listen
to on the radio.

pulling tractor

Where: Daytona International Speedway, NASCAR Village, Outside of
Turn Four; directly outside of Bill France Boulevard; Space 11

Who: Join Ann Schrader, President of the Women's Auxiliary of
Motorsports and Slim-Fast registered dietitians, as they kick
off the CHAMPIONS OF HEALTHY WEIGHT PROGRAM and discuss the
challenges of balancing a busy lifestyle and staying healthy . (WAM, Inc.
The two organizations decided to join forces, in addition to
the ladies of the Craftsman Truck Series, to form one united
front. In addition, the Women's
Auxiliary of Motorsports, Inc. NASCAR Nextel
Cup regular Scott Riggs and two-time NASCAR Craftsman Truck Series champion
Ron Hornaday have been slated to drive Chevrolet's car during its eight-race
commitment in 2005.kzla.com .
Their award-winning play-by-play coverage of the NASCAR NEXTEL Cup Series,
NASCAR Busch Series and NASCAR Craftsman Truck Series is delivered via
satellite to over 700 radio stations nationwide plus the American Forces Radio
Network.californiaspeedway.com .

boat auto

When: Friday, February 18, 2:15 p.-based independent affiliate of SKI +
Company, campaigns the #30 Chevrolet car that officially began competing in
the NASCAR Busch Series at Las Vegas and Atlanta last month.

Country 93.9 KZLA to Broadcast NASCAR NEXTEL Cup Series Events on MRN During 2006 Season

, California Speedway,
Country 93. More than
700,000 listeners tune in to the station every week.mrnradio.com .
300 and NASCAR NEXTEL Cup Series Auto Club 500 on February 24-26.