Partners such as Timex, Ford, FosterGrant, Cannondale and Keys Fitness
have made Ironman the number-one user-based sports brand in the world. Ironman has global reach with
more than 40 events worldwide. PowerBar is owned by Nestle S.

About Nestle Nutrition
Nestle Nutrition is an autonomous business operation within Nestle that
will manage and develop, as of January 1, 2006, the group's core nutrition
business.

triathlons workouts

In addition, PowerBar
Team Elite members are provided with tools to help promote themselves and
their sport within their communities.powerbar. Current team
members include surfer Kate Skarrat, triathlete Julie Swail, BMX racer Warwick
Stevenson and U.

About PowerBar
PowerBar is committed to helping enhance the health and wellness of active
individuals by providing convenient nutritional products and sound nutrition
information . Backed by decades of sports nutrition experience, PowerBar's
product line includes a full spectrum of great-tasting food and beverage
options developed to meet the nutrition and energy needs of everyone from
athletes to individuals seeking healthy food choices.

"
PowerBar's heritage with the sport of triathlon traces back to the
company's beginning.

whilst ironman

PowerBar proudly fuels
world -class athletes including Lance Armstrong and Michael Phelps, and
sponsors premier organizations and events including the Susan G.2-mile run completed in succession within a 17-hour allotted timeframe .1-mile run totaling 70.

triathletes triathlons

, PowerBar announces an open call
for applications for the 2006-2007 PowerBar Team Elite(TM) athlete sponsorship
program.S. Education will continue to be a priority for the 2006 -2007
Team, who will work with PowerBar to educate their communities about proper
nutrition and hydration and the supporting role of PowerBar products.
Each year, more than 50,000 athletes compete for slots in the Ford Ironman
World Championship, held every October in Kailua-Kona, Hawaii.

triathlete significantly

Through science-based nutritional solutions -- comprising both
products and services -- Nestle Nutrition will help enhance the quality of
people's lives by supporting health and providing care for specific consumer
groups with special nutrition needs at every stage of life.

duathlon whilst

2006-2007 PowerBar Team Elite members will be notified in February
2006. PowerBar is owned by Nestle SA.9 billion
international sports nutrition bar category, the partnership with the world's
leading triathlon brand marks the company's first international sports
marketing deal.3 Series, a global series of events that consists of a
1. EST.

isherwood newbies

2006 will mark the nineteenth year for the company's annual athletic
sponsorship program, which identifies and partners with more than 5,000
PowerBar brand ambassadors each year across the U. Ironman athletes have used PowerBar as an integral part of
their training and race needs for years. Millions may remember moments in Ironman
history such as Julie Moss' crawl to the finish line in 1982, which was
showcased on ABC's Wide World of Sports.

fitter triathlons

First Global Sports Marketing Partnership for Both Organizations
Strategically Designed to Provide Performance Nutrition to Athletes Worldwide

KAILUA-KONA, Hawaii, PowerBar, a division of
Nestle S.*
For PowerBar, creator and worldwide leader of the estimated US$1.S.

multisport workouts

- Applications Accepted at PowerBar. Over the
past twenty years, thousands of triathletes worldwide have come to rely on
PowerBar 's sports nutrition products for training and competition, including
2004 Ironman Triathlon World Champion Normann Stadler and three-time Ironman
Triathlon World Champion Peter Reid. In June, WTC
launched the Ironman 70.2-mile swim, a 56-mile bike and a 13.

fitter significantly

Individual and team sport athletes , coaches, nutritionists, trainers
and health and fitness influencers across all disciplines and competitive
levels are invited to visit http://www.S.com/teamelite/application and will be accepted through November
21, 2005.4-mile swim, a 112-mile bike and a
26.A.

trifuel triathlon

com/teamelite/application through
November 21, 2005 to submit their application.

Source:
1.

fulfilling trifuel

, ranging from world
class competitors to regional teams and local educators," said PowerBar Sports
Marketing Manager Natalie Ferguson.

, and the World Triathlon Corporation (WTC), owners of the Ironman
brand, announced an exclusive three -year global sponsorship agreement
yesterday from the 2005 Ford Ironman World Championship, the world 's most
challenging endurance event. POWERBAR(R) PERFORMANCE energy bars and POWERBAR(R) POWERGEL (R)
energy gels, endorsed as Official Products of Ironman, will be on-course at
more than 40 Ironman events in more than 17 countries each year to deliver
essential sports nutrition to Ironman competitors . "We look forward to collaborative marketing and education
initiatives designed to support the world 's top endurance athletes and to
expand the sport of triathlon and both our brands to a wider international
athletic community. U. 2005 ACNielsen market research

improves davoren

who demonstrate and
communicate a passion and commitment to sport. "Team Elite athletes are integrated into
PowerBar product testing and company nutritional studies in an effort to keep
them and us at the forefront of sports nutrition research and consumer needs
from the category. The deal designates PowerBar as the Official
Global Energy Bar and Energy Gel Sponsor from 2006 through 2008 for all U. It not only allows PowerBar to expand its
range of technical sports nutrition resources into new markets, but also
officially provides all Ironman athletes with the same critical PowerBar
race-day nutrition tools that they 've relied on throughout their training,"
said Philip Annett, Global Business Head for Performance Nutrition at Nestle
Nutrition. Thus, Ironman and PowerBar are a
natural fit for both brands' first-ever global sponsorship," said Andy
Giancola, Ironman Sponsorship and Licensing Manager.

isherwood duathlon

com .

triathlons triathletes

com Through November 2005 -

BERKELEY, Calif.powerbar.
"Ironman and PowerBar are both synonymous with authenticity, excellence
and performance.Ironmanlive. Its product
portfolio -- covering infant nutrition, healthcare nutrition and performance
nutrition -- includes such trusted and well-recognized brands as POWERBAR,
NAN, NIDAL, LACTOGEN, GUIGOZ, NUTREN and PEPTAMEN.

workouts improves

Whether through personal
success in competition or in serving as a dynamic and positive athletic
influencer within their community, the PowerBar Team Elite program seeks
individuals who embody the PowerBar brand through athletic achievements and
exemplary sportsmanship. PowerBar is the proud sponsor of more
than 55 competitors at the October 15th Ford Ironman World Championship event. The
series will culminate with a world championship event in November 2006 in
Clearwater, Florida.

workouts newbies

In exchange , these athletes represent
the spirit of PowerBar and work to educate the public about sports nutrition
and the nutritional benefits of PowerBar products. Backed by decades of sports nutrition experience ,
PowerBar's product line includes a full spectrum of great-tasting food and
beverage options developed to meet the nutrition and energy needs of everyone
from athletes to individuals seeking healthy food choices.

significantly workouts

PowerBar Issues Open Call For 2006-2007 PowerBar Team Elite(TM) Athlete Sponsorship Program

The company helps PowerBar Team Elite athletes perform at their best by
supplying PowerBar nutritional energy food products as well as PowerBar-
branded gear and apparel for training and competition .
and international Ironman qualifying events, the Ironman 70.3 series, and the
Ford Ironman World Championship.3 events will make
PowerBar products a key component of their training regimen, as athletes
recognize the importance of training and racing with sports nutrition products
that deliver consistent results. triathlete legend Scott Tinley was one of
PowerBar's first athlete product testers and sponsored athletes.

About PowerBar
PowerBar is the creator and worldwide leader of the international sports
nutrition bar category., the world's largest
food and beverage company.

isherwood insideout

"The PowerBar Team Elite program is a true partnership between our company
and thousands of key sport influencers across the U."
Applications for the 2006-2007 team are currently available at
http://www.S .(1) This strategic alignment will further Nestle's goal of
achieving worldwide leadership in the rapidly growing sport nutrition
category. A global brand, Ironman has been
featured in a range of media outlets to include NBC, CNN Headline News, Sports
Illustrated, The New York Times, Entertainment Tonight and USA Today.

ironman triathlons

Komen Breast
Cancer Foundation; The Leukemia + Lymphoma Society's Team In Training; Ironman
North America Triathlons; and the Chicago, Boston and ING New York City
Marathons . The company's
products are distributed internationally in more than 40 countries.

* For Ironman US events excluding the Ford Ironman World Championship, the
agreement includes PowerBar energy bars in 2006, and PowerBar energy
bars and energy gels in 2007 and 2008.

insideout improves

"The new global partnership builds on a terrific relationship we've
enjoyed with Ironman for years . Throughout Ironman's 28-year history, Ironman has
transformed from an event into a lifestyle and sports brand that includes
licensed products and television production.

fitter isportsdigest

Olympic track and field sprinters Justin Gatlin and Shawn
Crawford. Athletes training for Ironman and Ironman 70.

About Ironman
The Ironman Triathlon consists of a 2.m. PowerBar
proudly fuels world-class athletes and premier events including cyclist Lance
Armstrong, swimmer Michael Phelps, triathlete Normann Stadler, the Tour de
France, and the Boston and ING New York City Marathons.

fulfilling trifuel

S. These
partnerships continue to help meet the needs of Ironman athletes as well as
the active consumer. The nutritional needs of Ironman athletes are vast, with
more than 25,000 units of PowerBar product being consumed on Ironman race day
alone.

In the sport of Triathlon, participants compete in a race with 3 different stages, typically swimming, bicycling and running.

trifuel isportsdigest

PowerBar and Ironman Announce Global Sponsorship Agreement

A. Through the agreement, PowerBar will leverage the international
Ironman program as a platform for its sports nutrition education initiatives
and will support the sponsorship via advertising, promotions and sports
marketing.

whilst duathlon

The 2005 PowerBar Team Elite roster includes thousands of sponsored
athletes and instructors from more than twenty athletic disciplines, including
baseball , football, soccer, track and field, cycling, triathlon, golf,
surfing, skiing/snowboarding and personal fitness training.3 miles. This
year's Ford Ironman World Championship will air on NBC on November 12 at
4:30 p. For more information on Ironman, log on to
http://www.

ironman trifuel

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