com/cgi-bin/prnh/20050303 /CLTH007-c )
The contest was divided into three categories: men, women and "defying
the odds ," which included individuals, both men and women, who truly overcame
an obstacle, such as an injury or disability, and still had the desire to
fulfill his/her fitness goal., PowerBar today announced it has
signed sponsorship agreements with Denver Nuggets forward Carmelo Anthony and
New York Giants running back Tiki Barber, naming PowerBar as the exclusive
nutritional energy bar supplier for these all-star professional basketball and
football players through their 2006 seasons."
Carmelo Anthony netted a standout rookie season for the Denver Nuggets in
2003-2004, where he led the team to one of the largest single season
turnarounds in NBA history and into the 2004 Playoffs for the first time since
the 1994-1995 season.
"From winning an NCAA championship as a freshman in college, to playing in
the NBA, PowerBar products have always been an important part of my
nutritional regimen," said Carmelo Anthony. The company's 2005 cycling sponsorship
program now includes Armstrong , coach Chris Carmichael and his Carmichael
Training Systems program, the Discovery Channel Team, the Lance Armstrong
Foundation, hundreds of up-and-coming cyclists on the PowerBar Team Elite(TM )
grassroots athlete sponsorship program and the Tour de France event via
PowerBar Europe. PowerBar proudly
fuels world-class athletes including Lance Armstrong and Michael Phelps and
sponsors premier organizations and events including the Susan G.

newsom treadmill

GNC Announces Endurance Athletes Sponsorship Contest Winners

"I'm very excited to be a part of the GNC Pro Performance
Team as I move forward to set a new record.
The agreement marks the beginning of an official partnership between
PowerBar and all riders on the Discovery Channel Pro Cycling Team, and
continues a relationship that has existed between the company and Armstrong
for more than ten years.

triathletes newsom

She is a 2002 Ironman Hawaii
world champion in the 30-34 age bracket and wants to return to the 2005
Ironman competition in Hawaii to set a new course record for the women's
35-39 age group.-NBA and NFL Standouts Featured in New PowerBar (R) Triple Threat(TM) National
Television Advertising Campaign-

BERKELEY, Calif. Off the
court, Anthony contributes his time and resources to various charitable
organizations in both the Denver and Baltimore communities including
Colorado's Family Resource Centers, WildAid and the SAVE Anti Violence program
in Baltimore. "PowerBar
is committed to providing Lance and the Discovery Team riders with the
essential sports nutrition tools they demand to train and to power through to
the next generation of Tour de France success.

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"This will be the first time I've ever done anything like this," said
Guess."

Professional Cyclists and PowerBar Sports Nutrition
PowerBar Performance energy bars were officially introduced to the cycling
community in 1986 when the 7-Eleven Professional Cycling Team put the bars to
the test as the first American team to compete in the Tour de France.

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The campaign is comprised of two separate television
commercials scheduled to air during national cable programming throughout
2005. Anthony was a unanimous selection for the NBA
All-Rookie First Team, and was named the Got Milk? Western Conference Rookie
of the Month for six consecutive months. The company plans to integrate
Armstrong and the Discovery Channel Team into its 2005 marketing initiatives,
including advertising, web, promotions and nutrition education programs, and
will look to collaborate with other team sponsors on joint marketing efforts.

duathletes dehmel

I am an endurance athlete fanatic. A mother of
three, Guess has been a T-12/L-1 paraplegic since the age of 15 when she was
run over by a car., PowerBar announced today that it
has re-signed cycling legend Lance Armstrong to a three-year endorsement
contract, and has secured a sponsorship agreement with the Discovery Channel
Pro Cycling Team, the only American team to have won the Tour de France .
According to Carmichael, Armstrong and Discovery Channel Team riders
consume roughly 6,500 to 7,000 calories each day of the Tour, where
approximately 1,500 calories are sourced by PowerBar sports nutrition
products. By the end of the Tour, the approximately 200 participating cyclists

will have burned roughly two million total calories -- the equivalent of
15,267 bananas or 8,695 PowerBar Performance energy bars.

fullest cuddeback

(Photo: http://www.
A GNC panel of judges, including company dietitians, scientific affairs
team members and professional tri-athlete Jessi Stensland , reviewed over 1,000
entries and selected a winner in each category based on the challenge itself
and the entrant's desire to achieve their goal."

PowerBar Triple Threat Energy Bars
PowerBar's new Triple Threat line consists of four great-tasting,
nutrient-dense bars offered in both crispy and layered textures. PowerBar proudly fuels
world-class athletes including Lance Armstrong and Michael Phelps and sponsors
premier organizations and events including the Susan G . Komen Breast Cancer
Foundation, The Leukemia + Lymphoma Society's Team In Training, Ironman North
America Triathlons and the Chicago, Boston and ING New York City Marathons.

Websites belonging to coaches and coaching services specializing in triathlon.

fuhr system3

Three Aspiring Athletes Win a Chance to Fulfill Their Long-Time Fitness Goals

PITTSBURGH, An Air National Guardsman, a horse
surgeon and a T-12/L-1 paraplegic mother of three -- what do they all have in
common? Perseverance, dedication and the desire to push themselves to their
limits, as General Nutrition Centers, Inc. A 35-year -old Anheuser
Busch machinist and Air National Guardsman from Pearland, Texas, Zepeda has
been competing in triathlons for two years. "Each
Triple Threat spot uses humor to demonstrate that the competitive spirit is in
each of us and can be contagious in the presence of sportsmen who inspire us,
like Carmelo and Tiki. This attitude
captures the energy of the PowerBar brand, and we're thrilled to now
officially have them on our team.

About PowerBar
PowerBar is committed to helping enhance the health and wellness of active
individuals by providing convenient nutritional products and sound nutrition
information. What we eat is as important as what
we ride, and nothing works better for me than PowerBar energy bars and gels.

natt devlin

"My husband and GNC have been so supportive , though, which is really
helping me gear up for the marathon. Last season, Barber led the entire NFL with 2,096 yards from
scrimmage, and was named the Giants' Most Valuable Player and voted to the NFL
Pro Bowl. PowerBar will provide Armstrong and the Discovery
Channel team members with essential sports nutrition tools to fuel their
training and competition circuit, including PowerBar (R) Performance energy
bars and PowerBar(R) PowerGel(R) energy gels.

multisports maryellen

newscom.

cuddeback fullest

"This will be my biggest challenge yet," said Zepeda, "but I know that I
can do it. Armstrong and the
Discovery Channel team join PowerBar's roster of world-class athletes which
includes Michael Phelps and Brandi Chastain, to name a few.

natt devises

My goal is to just finish - although a
win would be great!"
GNC is the largest global specialty retailer of nutritional supplements,
which includes vitamin , mineral and herbal supplements, sports nutrition
products, diet and energy products and specialty supplements. PowerBar will support Anthony
and Barber with nutritional resources to help fuel their training and
competition and will integrate the athletes into its 2005-2006 marketing
programs , including a new national television advertising campaign launching
this week. "When you work out as much as I
do and compete on a professional level, what you eat is crucial. On that
team was Chris Carmichael, current coach to Lance Armstrong, advisor to the
Discovery Channel Team and founder of Carmichael Training Systems, an official
PowerBar training partner.

ttu newsom

PowerBar Renews Lance Armstrong Partnership Adds Discovery Channel Pro Cycling Team to Sponsorship Program

The
deals name PowerBar as the exclusive nutritional energy bar and gel supplier
for the cycling legend and his team.

system3 newsom

com/cgi-bin/prnh/20050303/CLTH007-b
http://www."
Similarly, men 's category winner, John Zepeda is in training to compete in
this year's Ironman Brazil competition in May 2005.

multisports maryellen

In the women's category, the winner is 37-year-old Diana Hassel from Fort
Collins , CO. Her husband began competing in triathlons in 2002 and
after watching him finish his second half-Ironman distance triathlon, she
became inspired to enter a competition with him.

Backed by decades of sports nutrition experience, PowerBar's
product line includes a full spectrum of great-tasting food and beverage
options developed to meet the nutrition and energy needs of everyone from
athletes to individuals seeking healthy food choices.
"PowerBar products have been a foundation in my nutritional program since
my early cycling days, and have helped fuel me through the last six Tour
wins," said Lance Armstrong.

multisports system3

With the unique combination of carbohydrates, protein and
fiber found in PowerBar products, my energy levels are up and I have never
felt better.
PowerBar is owned by Nestle SA.

gordo vo2

Hassel is an assistant professor of Equine Emergency Surgery and
Critical Care at Colorado State University. Anthony finished first among NBA
rookies in scoring, is an NBA statistical leader in multiple categories and
also won a bronze medal as a member of Team USA in the 2004 Olympics. That's why I
am very excited to be involved with PowerBar and the new PowerBar Triple
Threat television campaign. Off the playing field, Barber contributes to a number of charitable
organizations including the Children's Miracle Network, UNICEF and Pediatric
AIDS programs, has authored a children's book series and has made numerous
media appearances as a television sportscaster and radio host. Designed to
deliver the taste of a candy bar and the nutrition of a PowerBar, each 55-gram
Triple Threat bar is fortified with sixteen vitamins and minerals, including
100 percent daily value of vitamins C and E, and a balance of carbohydrates,
protein and fiber.

triathletes multisport

newscom.
"I had to sit out in 2004 due to an injury, but after attending the event
to support my friends I became incredibly motivated to come back stronger than
ever," said Hassel. The folks at GNC will be a
great help during my training.

triathlon triathlete

"
A top NFL running back for the New York Giants since 1997, Barber
currently is the Giants' all-time leading rusher and all-time leader in
receptions .

triathletes fuhr

Each of the winners will receive:
- Six pairs of Asics(R) running shoes
- Xterra (R) wetsuit
- GNC Team Pro Performance training and competition gear
- One year supply of GNC sports nutrition supplements
- Nutritional support from a GNC staff dietitian
- Paid entry fee into his/her endurance competition

And the Winners Are . The spots feature Anthony and Barber in lifestyle settings with
everyday people who are overcome by a powerful force to perform at their best,
and to compete against the professional athletes. Komen Breast
Cancer Foundation, The Leukemia + Lymphoma Society's Team In Training(R),
Ironman North America Triathlons and the Chicago, Boston and ING New York City
Marathons.

multisport fullest

.

321 newsom

newscom..

PowerBar Adds Carmelo Anthony and Tiki Barber to Roster of Elite Sponsored Athletes

"Last off-season, I made a conscientious effort to make myself stronger
and follow a more nutritionally balanced sports nutrition regimen ," said Tiki
Barber. "My strength trainer incorporated PowerBar products into my
post-workout diet."
"The career stats for Carmelo and Tiki are beyond impressive, and their
demanding training regimen requires that they have the right sports nutrition
tools to fuel their performance," said PowerBar Sports Marketing Manager Chad
Comstock. "To compete at the professional level, every
last detail is critical to our performance, and for myself and the team,
nutrition is a core piece of equipment.

ABOUT POWERBAR
PowerBar Inc. PowerBar is indirectly owned by Nestle SA and is supported by
Nestle's worldwide leadership in nutritional science research.

devlin 321

(GNC), the largest global specialty
retailer of nutritional supplements, found out during their Endurance Athletes
Sponsorship Contest.com/cgi-bin/prnh/20050303/CLTH007-a
http://www. Using a handcycle, Guess is
training to participate in the Rock 'n Roll marathon in Phoenix, AZ this
upcoming January. GNC has more
than 4,900 retail locations throughout the United States, including more than
1,300 domestic franchise locations, more than 1,000 store-within-a-store
locations under its strategic alliance with Rite Aid and more than 800
locations in more than 35 foreign markets including Canada and Mexico . Their commitment and passion
for sport embodies the spirit and heritage of the PowerBar brand.

Backed by decades of sports nutrition experience,
PowerBar's product line includes a full spectrum of great-tasting food and
beverage options developed to meet the nutrition and energy needs of everyone
from athletes to individuals seeking healthy food choices.

cuddeback natt

"
Thirty-four-year-old Edie Guess , has "defied the odds" to secure the third
and final spot in the GNC Endurance Athletes Sponsorship Contest. "These guys are true players who work hard and dig deep, making
their passion for sport contagious to those around them. - Energy Bar Leader's 2005 Cycling Sponsorship Program Spans
Six-Time Tour de France Champion, his Team, Coach, Foundation
and the World's Premier Cycling Event -

BERKELEY, Calif.
"Tour de France cyclists' training and diet has evolved significantly over
the years, with riders and their staffs now armed with the latest sports
nutrition research," said PowerBar Brand Manager Stephanie Brendel."

PowerBar 2005 Sponsorship Program
In addition to the company's official contracts with Lance Armstrong and
the Discovery Channel Pro Cycling Team, PowerBar's 2005 cycling sponsorship
program also includes the 2005 Tour de France (via PowerBar Europe), the Lance
Armstrong Foundation and its Ride for the Roses fundraising event, the Tour of
Hope, Chris Carmichael and his Carmichael Training Systems program and
hundreds of cyclists on PowerBar's Team Elite program.

cuddeback triathlete

These three individuals were named winners of the web-
based essay contest that asked consumers to write why they would like GNC to
sponsor them in their pursuit of an endurance goal.
Anthony and Barber star in the company's new "What 's Gotten Into People
Lately?" television campaign which introduces POWERBAR(R) TRIPLE THREAT(TM) ,
the company's new line of energy snack bars that fuel like a POWERBAR(R) and
taste like a candy bar.
"Our new television campaign is designed to communicate that today there's
a PowerBar for everyone, not just the endurance athlete, and it's called
Triple Threat," said PowerBar Marketing Manager Stephanie Brendel. This translates to each Discovery Team rider consuming an average
of five PowerBar Performance energy bars and five PowerBar PowerGel energy
gels per day, totaling more than 100 bars and 200 gels over the course of the
race. is committed to helping enhance the health and wellness of
active individuals by providing convenient nutritional products and sound
nutrition information.

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- - kjjkjk

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