The debut line will present 12 fashion hat silhouettes
including Gatsby, Newsboy and Military styles, utilizing cashmeres, wools and
cottons. That can now be
transferred from the field to their phone or PDA thanks to SCORE.

Associations are groups of sports officials together under one banner.

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, New Era Cap Co.
"EK by New Era presents a part of the company's history that many of its
fans are unfamiliar with," said New Era's CEO Christopher H.S.

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" First shown
at The Magic Show in February 2005, EK by New Era will deliver to retail
stores in August 2005.
In a return to New Era's roots in fashion hats, the company extends its
brand with EK by New Era, a property that will bring New Era full circle as a
headwear company.

They may be affiliated with a particular sport, or a group of sports.

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, the premier,
global headwear designer, developer and manufacturer, announced the launch of
its brand extension, a fashion headwear brand, "EK by New Era. "The ability to watch the most exciting plays via a cell
phone was the perfect complement to the other forms of live streaming we were
able to provide from the Silverdome.

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SportStat's SCORE wireless technology application package provides coaches,
scouts, parents, schools, students, alumni and sports enthusiasts with the
ability to capture and access real-time play-by-play video and information
from games at the professional, college , high school or league level.

They may work in one league, or multiple leagues.

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"EK by New Era" was created to honor New Era's founder Ehrhardt Koch
and is inspired by the Gatsby, the style of cap New Era made in its founding
years (1920s-1930s); the brand takes from the past, while affecting the future
of fashion headwear. The new brand has
historical context for New Era and it presents the company as a comprehensive
headwear brand to the market.

NFL Global Junior Championship SCOREs with SportStat Wireless Technology

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Koch.

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Further information is also available at http://www. The All-Stars participating in the
event hailed from Canada, Germany, Japan, Mexico and the U.

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"The nature of our event means that families from five different countries
and three continents take an avid interest in the action.

About SportStat
SportStat, LLC is a sports technology company headquartered in Detroit,
Michigan that produces wireless, media-rich content applications and services.

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"
New Era fans can get fist glances of the forth coming EK by New Era
product in King Magazine's "Tag" section, June '05 issue.

DETROIT, SportStat's patented SCORE (Statistics
Created Online Real-time Everywhere) technology provided coaches and parents
of the world's top 180 teenage football players access to real-time play-by-
play video during the NFL Global Junior Championship held in metro Detroit at
the Pontiac Silverdome the week of Jan 22 - 29.A.

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Founded in 1920, New Era is a privately owned company, headquartered in Derby,
New York, with divisions in Canada, Europe and Japan; it employs more than
1,500 people.
For more information, please visit http://www.

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sportstatz.

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"When my
great-grandfather launched New Era in 1920 we made fashion headwear , Gatsbys,
and did so for 10 years prior to making baseball caps. With this addition we can meet all aspects of
our consumer's headwear needs and that is vitally important to us. EK by New Era
headwear will be available at select retailers in limited cities, as well as
online.com .
New Era is the sole owner of the EK by New Era brand launched in 2005.

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"We're
pleased with the success of SCORE in the NFL Global Junior Championship and
are looking forward to the results the technology will yield in the upcoming
Southwestern Athletic Conference's basketball tournament," said Johnny
Richardson, developer of the SCORE technology.

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New Era Cap Launches New Headwear Brand

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"
The NFL Global Junior Championship is an annual event played in the Super
Bowl host city and showcases 180 of the top teenage football players from
around the world during Super Bowl week.net

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ekbynewera. The exclusive manufacturer and
marketer of Major League Baseball's official uniform caps, worn on the field
of play by every Major and Minor League player, its other licenses include
National Basketball Association, National Hockey League, Arena Football, NCAA
Champions, College - Bowl Games and National Championships and Little League.

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, Inc. New Era is a Category A member of the Fair Labor Association.
"We were delighted that fans of the NFL Global Junior Championship were
able to follow the games through SCORE technology," said tournament organizer
Patrick Steenberge.

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New Era Brand Extension EK by New Era Features 12 Silhouettes
in Fashion Styles

EK by New Era Featured in King Magazine - 'TAG' Section

DERBY, N.Y.

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EK by New Era will be offered in "Black Label" and
"Magenta Label," mid and premium-tier pricing, respectfully.

New Era Cap is an 85-year-old global sports headwear designer, developer
and manufacturer, making more than 20 million licensed and non-licensed,
performance and fashion units per year.SportStat provides access to real-time play-by-play video via wireless
technology for NFL-sanctioned event as part of Super Bowl Week festivities. SportStat is a Detroit-based
sports technology company founded by technology developer and CEO Johnny
Richardson and former Detroit Lions All-Pro receiver Herman Moore, SportStat
president and COO, who also served as honorary chairman of the event.