Jaques, raised in a contractor 's family and a contractor by
trade, is racing in this year's Indianapolis 500 and will be featuring
the www.contractorsracing.com. Executive producers are Simon Fuller
and Nigel Lythgoe for 19TV and Cecile Frot-Coutaz and Ken Warwick for
FremantleMedia North America.

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Each contractor or home improvement specialist receives a Jaques
Lazier Contractors Racing hat, an I. alone, MECA is
leveraging the leading form of communications of consumers by offering an
interoperable IM solution that provides brands with a platform to reach their
customers directly from the desktop. "The
American Idol Experience Messenger is the first time fans of the show can
experience the program through instant messaging, making them feel more
involved in the show's progress, and while continuing their interaction with
the American Idol brand during the many hours and days when the show is not on
air.

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About MECA
MECA (May Everyone Connect Always) is the first and only developer of the
Experience Messenger(TM), which empowers brands to create an immersive
experience for consumers through unique private-label instant messenger
applications.

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When race fans search www.
"If a match isn't made, HTHT will continue to search other networks
for the consumer for free.
"Motor sports represent a great vehicle for our contractor team
members to promote their services and provide consumers with a
valuable service for finding pre-screened home improvement help when
needed, " continues Truscelli., MECA Communications, the
first and only developer of the Experience Messenger (TM), has partnered with
FremantleMedia, one of the largest international creators and producers of
program brands in the world and co-producer and licensor of American Idol(TM),
to launch the American Idol Experience Messenger. For
more information visit http://www.

About 19 Entertainment
19 is recognized as a leading creator, provider and promoter of globally
successful, music based entertainment, or "Entertainment Brands".

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www.
The exclusive American Idol Experience Messenger offers an additional
medium for FremantleMedia to maximize the value of American Idol's interactive
marketing and promotional offerings. For example,
American Idol Experience Messenger users will be able to view un-aired
footage, along with unique channels to connect them to interactive content and
promotions.

About American Idol
Five-time Emmy Award-nominee AMERICAN IDOL was created by Simon Fuller of
19TV and developed by FremantleMedia.

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com;
888-216-TEAM (8326).

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contractorsracing.com
"This is a great tool for consumers to find pre-screened
contractors," says Lazier.

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Home Improvement Contractors Team up with HomeTown HomeTeam and Driver Jaques Lazier at This Year's Indianapolis 500

D."

About HomeTown HomeTeam

HomeTown HomeTeam is an online service which connects qualified
home service professionals and manufacturers with buyers of home
improvement products and services. The entire messaging interface and the
associated features and functionality provide consumers' with more
information, and marketers a highly targeted promotional tool. "The American Idol
Experience Messenger allows us to leverage the increased use of instant
messaging to connect with our fan base and utilize a highly viral marketing
strategy to further the Idol brand across our target audience nationwide. Based in
Beverly Hills, MECA was founded in 2000 and is a privately held company.

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Not only will they be
able to be a part of a race team but get new customers at the same
time. "This is just a start of our motor
sports involvement. Our goal is to become the most
recognized name in the home improvement services industry and the
number one resource for locating qualified contractors in your
hometown.S.

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com

About FremantleMedia
FremantleMedia Licensing Americas (FMLA) is the US licensing arm of
FremantleMedia, one of the largest international creators and producers of
program brands in the world, with leading prime time drama, serial drama,
entertainment and factual entertainment programming in over 40 territories . FremantleMedia North
America is one of America's foremost producers of reality-based entertainment
programming for television, and has produced the IDOL format in more than 30
countries worldwide .

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com for home
improvement services, they will find the online profile for each
contractor organized by zip code and specialty," explains Truscelli. An interoperable messaging tool, the Experience
Messenger enables companies to leverage the viral benefits of IM to expand
reach, obtain valuable data, and increase opportunities for revenue,
sponsorship and customer retention.

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"Being a contractor myself , I know how
difficult it is to find good sub contractors for the work we do for
our customers .

MECA Communications Launches Experience Messenger - First Private Label Interoperable Instant Messenger for Brand Marketers

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card showing membership in the
"HomeTown HomeTeam" Contractors Racing program, and an online profile
describing individual or company capabilities.

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com with driver Jaques Lazier.
Contractors can be a part of Jaques Lazier's Indianapolis 500 effort
and gain exposure to race fans about their companies' products and
services.hometownhometeam.
FMLA exploits FremantleMedia 's many strong brands including the award winning,
American Idol, the world's longest running game show The Price Is Right, the
ever-popular Family Feud, and other classic game shows across multiple off-
screen platforms including merchandising campaigns, interactive and wireless
support, home entertainment and music publishing. 19 also manages such leading musical artists as
Annie Lennox , Will Young, Kelly Clarkson, and Fantasia.

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The new interoperable
instant messenger (IM) service will allow fans of the show access to exclusive
content including Idol-specific rich media, contests , features and promotions.

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95 covers the contractor's registration costs.New Technology Debuts with Exclusive American Idol(TM) Branded Content as Part
of Agreement With FremantleMedia

BEVERLY HILLS, Calif."
"We are very excited to be working with MECA to offer American Idol fans a
unique way to interact with the program," said Keith Hindle, VP Integrated
Marketing and Interactive FremantleMedia North America."
The American Idol Messenger is currently available for free download at
http://www.

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Business Editors/Auto Racing Writers/Building/Construction Writers

DENVER----

Consumers seeking contractors and home service specialists look to
HomeTown HomeTeam's contractor team members

HomeTown HomeTeam (HTHT), an online directory covering over 180
home improvement categories that enables consumers nationwide to find
local contractors, announced today that it is launching its new racing
program www.

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In addition, the branded messenger will serve as a gateway for
fans to participate in Idol Chats and special contests and prizes.

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This service is very valuable to consumers, as well as
very beneficial for contractors who participate. A modest monthly fee of
$9.

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contractorsracing.
With more then 80 million IM accounts in the U. MECA's proprietary Experience Messenger creates a new platform
featuring interactive content that enables intimate and direct communication
with loyal customers through a completely brand-specific , exclusive instant
messenger application.americanidolmessenger.

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"
A flat fee of $29.

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Recognizing the pervasiveness of IM, MECA has defined a new
approach to online marketing.

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"
According to Joe Truscelli, CEO of HTHT, anyone in the home
improvement industry is eligible to join.95 covers updates and administration of the team; there are no
additional per lead fees, and consumers search for free . As membership grows, so will our participation in
programs like Indy, NASCAR and NHRA. The interoperable feature allows users to
communicate with friends or family regardless of the IM they are using - -
Yahoo!, MSN, AIM, or ICQ -- as it integrates all messengers into one
interface.
"Unlike other messenger products, our Experience Messenger creates a fully
tethered consumer experience, keeping users actively involved in a brand's
content, images and message, making it a natural fit for integration into the
American Idol brand," said Bob Kimball, CEO of MECA Communications. MECA 's clients and partners include top
entertainment and consumer brands: American Idol, Vivendi-Universal , Rolling
Stone, Real Networks, Build-A-Bear Workshop, Marvel, and others.

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"Contractors can actually
sign up for a listing in the directory to become part of the race
team.meca. 19 has
attracted a unique collection of expertise in people who work together to
integrate and leverage activity across television, music film, merchandising,
music publishing, recording, artist/writer and producer management ,
sponsorship and promotion. To date, 19 has been involved in the creation of
101 Number 1 singles and 81 Number 1 albums with an impressive tally of 233
Top 40 albums and 389 Top 40 singles.