From there, the
rider who will have an opportunity to be a Toyota-backed Pro in 2007 will be
open to certain qualifying TMX participants. DENSO has been sponsoring motor
sports since 1971.
This year, DENSO is adding to the products supplied to motor sports teams ,
with a new compact alternator for Panasonic Toyota Racing in Formula 1 and
spark plugs to the Subaru World Rally Team in the World Rally Championship.densocorp-na.

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The
company's product lines include original equipment, aftermarket and re-
manufactured automotive parts, heavy-duty diesel and electrical components,
portable commercial air-conditioning units and industrial robots.

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TOKYO , DENSO Corporation today announced its motor
sports sponsorship plan for the 2005 season.

-- National Hot Rod Association (NHRA) and NOPI Drag Racing Association
(NDRA)
DENSO will sponsor Jojo Callos, the 2003 NDRA Pro 4 Cylinder Points
Champion and 2001 NHRA Hot Rod Champion .
Established in 1971 as the first overseas affiliate of the DENSO
Corporation, DENSO Sales California, Inc.

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TORRANCE, Calif."
The TMX Toyota Athlete Program progresses in stages.
The rider selected via the TMX Toyota Athlete Program will join additional
TMX Team members in 2007.densocorp-na.densocorp-na.

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TWU Local 234: SEPTA Employees Union to Announce `Partnership with the Riding Public' - Start Contract Talks Tomorrow

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"It also is a good opportunity to showcase our
technology to our many customers who support the motor sports community.
*See team information at http: //www.


DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a
leading global supplier of advanced technology, systems and components. PHILADELPHIA, Officers of Transport Workers Local
234, the union that represents the majority of SEPTA employees, will announce
a "Partnership with the Riding Public" at a press conference tomorrow.
Immediately following the private meeting, Local 234 Officers and
negotiators and SEPTA management will make public statements and be available
for questions.

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"Toyota wanted to take our involvement in Supercross and Motocross to the
next level by really helping the rider move forward in their career," says
Brian Smith , TMS corporate manager, truck operations.

Exchange of Contract Proposals 1:00 PM
Local 234 officials will meet with SEPTA management tomorrow at 1:00 PM to
exchange contract proposals opening negotiations for a contract to succeed the
current contract which is set to expire on March 15, 2005.

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ABOUT TOYOTA
Toyota established operations in the United States in 1957 and currently
operates ten manufacturing plants including one under construction.S.

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Toyota will work with additional Lites teams to
place and sponsor amateur riders for the 2007 Supercross/Motocross season.
*See team information at http://www. For more information, go to http://www.

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Decisions on contract
issues and their impact on worker and rider cannot be separated - our members
working environment is the public riding environment," stated TWU 234
President Jeff Brooks .

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densocorp-na.2 billion.globaldenso.

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There are
more than 1,400 Toyota, Lexus and Scion dealerships in the U."

DENSO's sponsorships include:

Four-Wheel Races
-- Formula 1 (F1)
DENSO will continue to support Panasonic Toyota Racing as a corporate
sponsor for the second consecutive season. DENSO-made engine management systems, spark
plugs, radiators, oil coolers , displays and other components will be installed
in the DENSO SARD SUPRA GT.
Sales for the fiscal year ended March 31, 2004 totaled US$561 million. (Estimated time of public statement, 1:30 to 2:00 PM)
Both the private meeting and the public statements will take place at the
Wyndham Franklin Plaza Hotel, 17th and Race Streets.

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com Web site. and its investment here is currently valued at more than
$13 billion, including sales and manufacturing operations, research and
development, financial services and design.

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Stage one of the TMX Toyota Athlete Program begins the first week of April
by visiting the TMX Toyota Athlete Program section of the
http://www." The DENSO SARD SUPRA GT will be
entered in the GT 500 class.

-- Others
DENSO will continue supporting Hisashi Tajima in the All Japan Motorcross
Championship and Keiji Nakamura in the All Japan Drag Race Championship. DENSO common stock is traded on the Tokyo, Osaka and Nagoya
stock exchanges.

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, Toyota announced today the
formation of TMX, a Toyota athlete program designed to help motocross riders
get recognized and move forward in the sport, and to present an opportunity
for one fortunate rider to race as a Toyota-backed Pro on the Motoworld Racing
PPG Yamaha Team for 2007."
TMX is a great way for amateur racers to increase their exposure, receive
Toyota promotional benefits and, for one select rider, may provide a path to
move to the Pros in style. The initial stages
of the TMX Toyota Athlete Program are open to all racers participating in AMA-
sanctioned amateur races between April 1 and July 31, 2006.com

"DENSO is excited to sponsor these motor sports teams, and we hope to
improve our name recognition and corporate image through our involvement with
motor sports around the world," said Hiroshi Uchiyama, senior managing
director, Sales and Marketing .com under Media Center

-- All Japan Formula 3 Championship (F3)
DENSO will support the Le Beausset Motor Sport as the main sponsor
starting in 2005.

-- Pro Drag Racing Series
DENSO will be the title sponsor of the Pro Street Class for the third
consecutive year .

Two-Wheel Races
DENSO will continue to supply Iridium Power spark plugs, the world 's first
spark plug that uses a 0.
*See team information at http://www.com . is an automotive components sales
and distribution company that employs 229 people in Long Beach, California.

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toyotacross . Participation in the TMX Toyota Athlete
Program is subject in all respects to the Official Program Rules to be
available on the TMX Toyota Athlete Program Web site. Worldwide, the company
employs 95,000 people in 31 countries and regions, including Japan.
"Local 234 has included a `Partnership with the Riding Public' in our
contract proposals for SEPTA management approval.

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Toyota Moves Amateur Riders Forward with TMX Toyota Athlete Program

Media Contact:
Tracy Segal
GolinHarris for Toyota
213-438-8781
tsegal@golinharris.densocorp-na.

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*See team information at http://www. Its
customers include all the world's major carmakers.

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DENSO Announces 2005 Motor Sport Sponsorships

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which sell
more than 2 million vehicles a year. Toyota directly employs more than 32,000
people in the U.com under Media Center

-- World Rally Championship (WRC)
DENSO will continue to support the Subaru World Rally Team as a corporate
sponsor for the second consecutive season.com under Media Center

-- National Mustang Racers Association (NMRA) DENSO Iridium Power Ford
Drag Racing Series
DENSO will be the title sponsor for the second year and will support
drivers Larry Geddes, Robin Lawrence and Justin Burcham .
Consolidated global sales for the fiscal year ended March 31, 2004 totaled
US$24.
The press conference is scheduled for 11:00 AM, tomorrow, Wednesday,
January 26, 2005 at 60th and Markets Streets, Philadelphia.

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The selected rider will not only receive an
opportunity to ride with Motoworld Racing PPG Yamaha in 2007, but will also be
sponsored by Toyota, receive use of a Toyota truck and be provided additional
benefits, including a trainer, sports psychologist and media training.S.
*See team information at http://www.

-- FIM Road Racing World Championship (WGP)
DENSO will support new-comers Tomoyoshi Koyama and Toshinaga Kuzuhara in
the 125cc class.com under Media Center

-- All Japan Road Race Championship
DENSO will continue its sponsorship of Atsushi Watanabe (JSB1000) and
Hiroyuki Kikuchi (GP125).3 billion.

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4-mm iridium alloy center electrode, to various
Motocross and World Two-wheel Championship riders. DENSO also will continue to sponsor Team LCR (owned by
former GP rider Lucio Cecchinello).
In the Americas, DENSO employs 14,000 people at 33 companies with
consolidated sales for the above fiscal year totaling US$5. (SW Corner)
"For years, especially when contract negotiations with their employees are
on the horizon, SEPTA pulls out all the stops to drive a wedge between
employees and riders.

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Also, new alternators developed by
DENSO will be installed in the TF105 , in addition to the DENSO spark plugs,
radiators, and oil coolers that have been installed since the entry of
Panasonic Toyota Racing to F1 in 2002. The
Partnership items will be included in the formal contract proposals that Local
234 will submit to SEPTA management later on Wednesday.

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"There's no better way
to do that then to move talented riders from the amateur ranks to the
professional circuit with a sponsorship and a place on a great team.
"Toyota's participation in the sport has been incredible," says Paul
Lindsey "Motoworld Racing PPG Yamaha is excited to work with a sponsor like
Toyota, one that is so dedicated to the sport and the forward movement of the
riders' careers .
These teams and riders will be announced later in the year.com under Media Center

-- Super GT (tentative name)
DENSO will support TOYOTA TEAM SARD as the main sponsor in the Super GT,
previously named "All Japan GT Championship.

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Also, spark plugs developed for
the WRC car will be installed in the SUBARU IMPREZA WRC 2005.

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- - kjjkjk

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