75 tons), has over 20 different colors
and took 3,000 hours to build.

rodeos oldest

, Mercedes-Benz will hold the world
debut of its all-new R-Class luxury vehicle during press activities preceding
the New York Auto Show. The Tour, which launches at the San Antonio Stock Show +
Rodeo on February 12, showcases "Tony the Tiger " and his friends
"Toucan Sam," "Dig'Em" and "Snap! Crackle! Pop!"
Over the next year, the famous "Kellogg's" characters will travel
across the United States in the custom-made "Tonymobile" -- a 23-foot
long, 13-foot high traveling "character-vehicle. More details about the 'Tonymobile'
and the Tour can be found at the 'Tonymobile' website,
www.

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About Mercedes-Benz USA
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible
for the sales, marketing and service of all Mercedes-Benz and Maybach products
in the United States.com .

festivals fairs

Innovative design and useful
technology now make possible an automotive decathlete -- a Mercedes-Benz
sports tourer that can excel at an unprecedented range of owner needs. More information on MBUSA and
its products can be found on the Internet at http://www. "'Tony the Tiger' and his friends have been a part of
breakfast fun for decades, and we're thrilled to provide people
throughout the nation the opportunity to meet these beloved
characters.

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fairs cowboy

EST on March 23rd.

bull saddle

An entirely new type of Mercedes-Benz, the new R-Class combines the
distinct advantages of several disparate vehicles -- the versatility of an
all -weather sport utility vehicle, the performance of a fine sports sedan and
the stylish comfort of a luxury wagon.

``Tonymobile'' Roars Across the Country with ``Tony the Tiger'' and His Friends; Kellogg Company Launches Third Annual Tour

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J.mbusa.

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MONTVALE, N.
"The 'Tonymobile' is more than just a fun vehicle -- it's a great
opportunity to interact with your favorite Kellogg's characters ," said
Jenny Enochson, Kellogg Company senior director of marketing
communications.

cowboy rodeo

saddle ingram

mbusa.

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" "Tony" and his
friends will visit some of America's most exciting festivals and
fairs, bringing the "Kellogg's" gang to life for people of all ages.
Following the tour launch in San Antonio, families can mingle with the
"Kellogg's" characters in cities such as Miami, Philadelphia, Denver,
Baltimore and Washington, DC.com

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The Mercedes-Benz press conference is scheduled for
10.kelloggcompany .

worlds saddle

saddles ingram

tonymobile.

Includes sites that are a service to the sport of rodeo.

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ingram advancement

All-New Mercedes-Benz R-Class Will Make Its Global Debut at New York Auto Show

double saddlemakers

m.----"Tony the
Tiger" and some of his closest friends bring breakfast fun to families
throughout the country as the third annual "Tonymobile Tour" gets
underway. The company's brands include "Kellogg's," "Keebler,"
"Pop-Tarts," "Eggo," "Cheez-It ," "Nutri-Grain," "Rice Krispies,"
"Murray," "Austin," "Morningstar Farms," "Famous Amos," "Carr's ,"
"Plantation," "Ready Crust," and "Kashi.

don competitions

Business Editors/Food Editors/Marketing Writers

BATTLE CREEK, Mich. It runs at 285 horsepower and features
a Chevrolet 350 Vortec V-8 engine .

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In addition, new stops on this year's
tour include events in Atlanta, Boston, Raleigh, Cleveland and Macon,
Georgia.

cowboy saddle

In 2004, MBUSA achieved an all-time sales record of
221,610 new vehicles, setting the highest sales volume ever in its history and
achieving 11 consecutive years of sales growth.
While visiting the "Tonymobile," families have an opportunity to
take photos with "Tony " and his friends and learn about their favorite
characters and cereals."
The 'Tonymobile,' designed by Prototype Source in Santa Barbara,
CA, weighs 9,500 pounds (or 4." Kellogg products are
manufactured in 17 countries and marketed in more than 180 countries
around the world. For more information, visit Kellogg's web site at
www.

athletes committed

Detailed information on the new R-Class and a
wide selection of photography will be available concurrently for accredited
news media professionals on the MBUSA News Media Website at
http://media.

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20 a.com
With 2004 sales of nearly $10 billion, Kellogg Company (NYSE:K) is
the world's leading producer of cereal and a leading producer of
convenience foods, including cookies , crackers, toaster pastries,
cereal bars, frozen waffles, meat alternatives, pie crusts, and ice
cream cones.

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Trivia contests, fun giveaways and samples of
"Kellogg's" newest products are also available.

saddlemakers learn

com .

rodeo atkinson

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