For more information on New Sun Nutrition's products, log on to
www.
"Nike is excited to launch the Nike Shox Cog ad campaign which offers
humorous yet extraordinary scenarios that runners can relate to," says Jenna
Fallon, Nike Account Brand Manager.

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Holdren and Nygaard are trained by renowned conditioning specialist
Dr. Thanks to proper nutrition and
training I am back to the top of my game, feeling stronger and
healthier than I did earlier in my career.newscom. "Nike is committed to bringing innovative
running products and energy to consumers through our partnership with Finish
Line and Wieden+Kennedy."
The "MOTIVATION" spots feature three colors of the Nike Shox Cog, and the
15-second spots will run as bookends when they air on national television
beginning 6.

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The company's current product portfolio includes FRS(R) Plus
antioxidant health drink, a scientifically formulated supplement
beverage designed to fight fatigue, boost performance and neutralize
free radicals before they can cause cellular damage. In addition, the Company also operates 38 Man Alive
stores in nine states.

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, a Harvard-trained physician and injury
prevention consultant for the National Football League, has been
training elite athletes using FRS Plus for the last year. Another benefit of FRS is the mental aspect
which brings a focus to my thinking that I haven't felt in a long
time . INDIANAPOLIS, The Finish Line, Inc.05.

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The Nike Shox Cog ads will also appear online via Yahoo !
Music, ESPN Motion, Gamespot, MTV and Maxim.
NIKE, Inc.

This category lists official and unofficial sites, fan pages, team sites.

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"This is our sixth campaign with Nike to promote Finish Line as
the destination for the best selection of Nike Shox running shoes, and we are
excited to support the Nike Shox Cog.finishline.

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Marcus Elliott and use FRS Plus in their daily nutritional program
as well as before workouts and matches. "It helps me to ensure
sustained energy during back to back matches and significantly
improves my mental focus and recovery.
The New Sun Nutrition management and advisory team is comprised of
nutrition and beverage industry leaders, renowned Harvard scientists,
doctors and specialists in the fields of sports performance, disease
prevention, and drug development. The background scenarios include a male
runner on a treadmill with an ostrich chasing him, a female runner with ghost
eyes chasing her and another male runner with aliens coming after him. based in Beaverton, Oregon is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities.

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FRS Plus neutralizes these free
radicals often associated with long term health problems and premature
aging., a leading designer and distributor of hockey equipment; Cole Haan (R),
which designs, markets, and distributes fine dress and casual shoes and
accessories; Hurley International LLC, which designs, markets and distributes
action sports and youth lifestyle footwear , apparel and accessories and Exeter
Brands Group LLC, which designs and markets athletic footwear and apparel for
the value retail channel.com

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Top AVP Volleyball Players Say FRS Plus Antioxidant Energy Drink Fuels Peak Performance

The two elite
athletes attribute their success this year to a specialized
conditioning program that emphasizes speed and agility and the use of
a patented , clinically-trialed antioxidant energy beverage, FRS Plus.

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Elliott
says, "I can definitely see a difference when the athletes I work with
use FRS.

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Marcus Elliott, M.

About New Sun Nutrition

New Sun Nutrition is pioneering the development of flavonoid
health solutions to improve consumer health and provide a sustained
energy improvement critical to enhancing athletic performance.

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No matter what the sport, athletes supplementing with
FRS are reporting greatly improved energy, endurance and recovery.

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----After a
spectacular performance Sunday winning the AVP Santa Barbara Open,
partners Dax Holdren and Jeff Nygaard have finished in the final four
of the first four tournaments of the 2005 AVP season.
"FRS Plus played a critical role during my off-season conditioning
to help me get back into top shape," said Holdren, who has battled
back from a career threatening knee injury ."
FRS Plus is gaining widespread acceptance as the daily performance
supplement of choice for a wide variety of athletes including
endurance athletes, like runners and cyclists, as well as power
athletes like volleyball, basketball and baseball players. is one of the nation's leading athletic specialty
retailers offering the best selection of footwear, apparel and accessories for
men, women and kids.

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To learn more about The Finish Line, visit
http://www.

About Nike, Inc . Wholly
owned Nike subsidiaries include Converse Inc.

Sites devoted to the cross country teams of American High Schools.

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"
Dr. It is
starting to get the attention of pro sports teams, including the Los
Angeles Lakers, whose players and coaches are trialing the product
this off-season.

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During longer runs, for many runners mind over matter can be the key
motivating factor needed to make it to the finish line.

Media Contact:
Elise Hasbrook
Corporate Communications Manager
317-899-1022 ext.

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"

About Finish Line
The Finish Line, Inc.

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D. The
company uses the latest scientific research to create innovative,
great tasting dietary supplements, beverages and ingredients.

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The
proprietary formulas synergistically combine nature's most potent
plant nutrients with other healthy ingredients to provide both
immediate and long-term health benefits.
"Nike Shox technology continues to be a top-selling performance platform
in our stores," says Kevin Flynn , Finish Line's Senior Vice President of
Marketing. 6827
ehasbrook@finishline.

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"
Holdren 's partner, 32 year-old Jeff Nygaard comments, "Not only
does FRS give me more energy for training but my recovery feels like
that of a 20 year old.com

(Nasdaq: FINL), an Indianapolis -based athletic specialty retailer, launched a
new television campaign in conjunction with Nike and agency Wieden+Kennedy.

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Beach volleyball players are
particularly susceptible to free radical damage due to their strenuous
workouts and extreme sun exposure.

Finish Line and Nike Break 'MOTIVATION' Commercials For Shox Cog Running Shoes

24.manalive.

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Business Editors/Health/Fitness Writers

SANTA BARBARA, Calif. These new
ads will air primarily on national cable television including ESPN, ESPN 2,
ESPN News, MTV, MTV 2, Comedy Central, Spike, BET, G4, and Adult Swim on
Cartoon Network.com .

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Finish Line is publicly traded on the NASDAQ National
Market under the symbol FINL and currently operates 625 Finish Line stores in
46 states and online.

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frsplus.
(Logo: http: //www.com/cgi-bin/prnh/20020603/FINISHLINELOGO )
The three 15-second spots called "MOTIVATION " feature the new Nike Shox
Cog running shoes -- the newest in the Nike Shox running series.
With the Nike Shox Cog, runners are motivated to train faster and longer. That's why
"MOTIVATION " depicts three runners on separate treadmills with various
scenarios projecting behind them.com and to learn more about Man Alive visit
http://www., which designs, markets and
distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey
Inc.

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Their energy and productivity throughout their workouts are
consistently and dramatically increased.