-- BATMAN, BARBIE, AND MORE: A line of Batman -inspired helmets and
accessories for biking and skating -- capturing the resurging popularity
of the Winged One, who will be the talk of summer '05 in the highly
anticipated film "Batman Begins.

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Skateboarding on Snow; New Design Lets Skateboarders Ride and Do Tricks On the Snow Just Like They Do on the Street

Headquartered in
Irving, Texas, the company has operations in Santa Cruz, Calif.

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View product photos at http://www.
(Click here for details)
Bell 's inspiration for the new line came in part from a recent survey
conducted in conjunction with the National SAFE KIDS Campaign, which found
that a whopping 59 percent of kids ages 5 to 14 don't wear helmets when
participating in wheeled activities. Wheelerz Spoke Lights: Motion-activated, multi -
colored lights in fun shapes attach to spokes and give bikes a colorful
glow. The company markets helmets and accessories under the Bell,
Giro, Blackburn, CoPilot, X Games, West Coast Choppers , Batman,
Barbie, Hot Wheels and Fisher Price brands.

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; Rantoul,
Ill.

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The company has also added
features to make it easier to adjust helmet straps and buckles to achieve
proper fit.

2005 Style Highlights

-- CUSTOM CHOPPERS: 89% of boys aged 8-15 are interested in chopper -
styled bikes and accessories, and popular bands like Good Charlotte are
bringing the trend to an even broader mix of tweens and teens.

flicks trick

This allows the RAILZ snowskate to skate on snow just like a
skateboard on pavement. The
conversion kit allows you to convert your own skateboard into a RAILZ
snowskate just by replacing the wheels with RAILZ skis. For more information, visit
http: //www. "For
our 2005 line, we placed the greatest emphasis on designing helmets with
icons, images and characters that kids can associate with, while adding
features to make it easier to adjust our helmets for the optimal fit.

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XpressPress.

-- MAKE AN ENTRANCE: Razzle Tazzles: Decorative handlebar streamers
with gemstones jazz up any bike. Helmets are no
different," said Alex McKinnon, vice president of marketing at Bell.

grind skate

RAILZ offers a short board, a long board and a conversion kit that allows
you to convert your existing skateboard into a snowskate. Bell owns patents for
CamLocks and PinchGuard, and has a patent pending on QuickFit. More information about Bell bike
helmets and accessories is available at www.bellbikestuff.com.

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Bell believes wheeled sports are an
integral part of kids' lives, and that everyday interests can inspire them
to take proper safety measures when they ride. and Tony Stewart, plus a special commemorative helmet
honoring Dale Earnhardt Sr.

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bellbikestuff.

-- VALUE PACKS: Updates to Bell's popular value pack line for less than
$20, including new themes such as Silly Monster Trucks for toddlers, and
Violet Flower Patch and Knight Quest for kids.

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Youth value packs
in Skulls and Bones and Blue Flowers themes feature a helmet with matching
locks and valve caps.

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The RAILZ snowskate is different than snowboarding or other snowskates,
because it utilizes standard skateboard trucks with four skis instead of
wheels. The popular multi-
sport helmet line is for biking, skateboarding , in-line skating and other
non-motorized wheeled sports." Bike products featuring Barbie, Hot
Wheels and other kids' favorites fill out the licensed line with helmets
to suit all interests . Bell Sports
distributes its products in 45 countries.

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These boards can ollie,
kick-flip, grind and board slide just like their wheeled cousins. These icons of fun, fashion and all things fast are featured
in Bell Sports' 2005 bike and skate helmets, now available at retail.

-- NASCAR -THEMED: A NASCAR-inspired line of multi-sport helmets featuring
the car colors and signatures of the hottest stars in the sport today --
Dale Earnhardt Jr.'s No.

skateparks hoover

htm .
This spring, kids can bike with Barbie and
Batman, head to the skatepark with Tony Hawk, and burn rubber with Dale
Earnhardt Jr. The market leader's 2005 line caters to a wide range
of tastes and ages. 3 Monte Carlo."

Bell helmets are available at mass retailers such as Wal-Mart, Toys "R" Us
and Kmart , among other retailers.

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The short board is
a 32" Tech board for street and vert-type skating.

www.

skateparks skate

; York, Penn.

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This release was issued through The Xpress Press News Service, merging
e-mail and satellite distribution technologies to reach business analysts and
media outlets worldwide.com .

PRESS RELEASE Bell Sports ' New Helmets Let Kids Ride With Their Heroes Favorite Characters

Teens can explore their adventurous side with
signature helmets featuring skateboard icon Tony Hawk and BMX champ Dave
Mirra, or take a ride on the wild side with flame-covered, chopper-inspired
helmets and accessories, while younger kids enjoy traditional favorites,
such as Barbie and Batman.

-- PROPER FIT: More helmets in the 2005 line are upgraded with Bell's
exclusive Quick Fit fit system, CamLocks for easier strap
adjustment and PinchGuard for no-pinch buckling.

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railzusa.

ramps skates

This winter, skateboard and snowboard shops
across the country will be introducing RAILZ, "The Snowskate that skates. The long
board is a 46" cruiser intended for bombing and carving down anything from
packed snow-covered streets to runs at your favorite ski resort.com/id181. Bell is
bringing the low-ride, flame-soaked Harley look to the masses with its
line of Custom Choppers gear, including flame grips, iron cross pedals,
eight-ball valve-ends and more. Ringer Dinger: Space-age-looking bells
you twist to turn heads.

"Consumers of all ages project who they are through what they wear, from
sports team hats and jerseys to designer-label jeans.

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About Bell Sports

Bell Sports is the world's leading designer and marketer of helmets and
accessories in the auto racing, motorcycle , cycling and action sports
categories.

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In short, if you can skate on pavement, you can ride
a RAILZ snowskate on the snow.

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PHOENIX, RAILZ, a manufacturer and supplier of
skateboard and snowskate products, is introducing a line of boards that allow
enthusiasts to skate on snow.com



Bell is making it easier than ever for people to express themselves through
helmets based on today's popular athletes, sporting events, fashion trends,
toys and characters .

2005 Helmet Highlights

-- X-GAMES CHAMPS: Tony Hawk leads the line of Bell Signature Series
helmets featuring fellow X-Games champion Dave Mirra. The value pack line
features a helmet, matching knee pads and elbow pads.; Limerick, Ireland; and Hong Kong.

dunedin skateparks

"
The RAILZ snowskates will allow skateboarders to ride and do tricks on the
snow just like they do on the street, and with zero learning curve.

For more information, please contact: Eric Hansen at (602) 402-7747 .

skate skateboards

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- - kjjkjk

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