By utilizing the world's largest 3G network by Verizon Wireless, Amp'd
Mobile will bring a richer video and entertainment experience to users
with various channels for different audiences, similar to cable
networks' ability to target through programming. It will be great
to be able to get the latest sports and weather on my phone no matter
where I am.

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These latest deals will
be the first of many content and marketing sponsorships for the
company in a wide variety of areas.

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"
Winner of surfing's most prestigious big wave event in 2004, the
Quiksilver In Memory Of Eddie Aikau Big Wave Invitational, Bruce Irons
is possibly the most popular surfer ever amongst the aerial generation
and progressive, above-the-lip-minded surfers.

Snow -- Travis Rice + Hana Beaman

Travis Rice is widely recognized as the hottest new athlete in
snowboarding and arguably the best overall rider in the world.com

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"as evidenced by her work for the Association 's Hawaii Chapter, our members,
our national Chapter programs, and her taking office as an Association
Officer.

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"I'm honored to be part of this small, elite team Amp'd has
created," said Rodriguez .
Chad Reed fulfilled a lifelong dream to win in America when
crowned the 2004 AMA 250 Supercross Champion.
Known to be a gadget guru, Reed is gearing up for the unique new
mobile phones from Amp'd Mobile. in Honolulu, Hawaii, has been named the
2005 Outstanding Board of Governors Member by The ESOP Association at the
Association's 28th Annual Conference in Washington, DC. The ESOP Association
is the national trade association for companies with employee stock ownership
plans (ESOPs) and the leading voice in America for employee ownership.
Ms.

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Amp'd Mobile team members will compete around the globe while
providing customers with exclusive, behind-the-scenes footage of world
championships, record-breaking feats, stunts, tricks, as well as
interviews with celebrity athletes and more."
Amp'd Mobile will offer a unique class of interactive wireless
services that appeal to the youth and young adult market, beginning
later this year.

The world-class Amp 'd Mobile action sport team includes the
following athletes:

Surf -- Andy Irons, Bruce Irons + Sunny Garcia

One of the most dominant figures in pro surfing history, Andy
Irons is the only surfer to win all three major titles (Xbox Gerry
Lopez Pipeline Masters, the Vans Triple Crown of Surfing and the
Association of Surfing Professionals) two years in a row.

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He is sometimes
referred to as "Irons the Younger," as in younger brother of legend
and Amp'd co-team member, Andy. He
busted onto the scene in 2001 dominating in slopestyle, halfpipe and
big air and wrote himself into the history books as the rider to watch
after he pulled a backside rodeo and a backside 180 over a 100 -foot
gap, earning him the title Rookie of the Year.

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racing world a few short years ago with the single
goal to become number one.

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She has
established herself as one of the superstars of shredding, competing
and winning in Big Air, Slopestyle and Boardercross categories. With
myriad options to meet each person's individual needs, Amp'd will
bring a more relevant, personal experience to mobile entertainment and
the wireless lifestyle. Targeted to launch later in 2005, more
information can be found at www.

Frieda S. Takaki Named Outstanding Board of Governors Member by The ESOP Association

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Business Editors/Sports Editors/Entertainment Editors/High-Tech
Writers/

Team Amp'd to Bring Exclusive, Cutting-Edge Action to Amp'd
Members, Marks First of Many Diverse Deals for New MVNO

Amp'd Mobile, the first fully integrated mobile entertainment
company for youth/young adults using the power of the world's largest
broadband 3G network, today announced its team of the world's best
action sport athletes from surf, snow, skate and motocross categories . He's well on his way.

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"I worked with the guys a while back and when I heard they were
doing something new, I really wanted to move over with them," said
Andy Irons.
Sunny Garcia has been riding the world's biggest waves for more
than 20 years and counts among his many accomplishments , an ASP World
Championship, a record six Vans Triple Crown of Surfing wins and
placement in numerous video games and TV shows. Since
she was named Rookie of the Year in 2001, she's won gold medals at
Worlds, the U.

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This will be the first
of many best-of-breed deals with a wide variety of sports and
entertainment companies. Garcia is only the
second surfer to amass more than $1 million in prize money and he
shows no signs of slowing down soon.

Skate -- Paul Rodriguez + Ryan Sheckler

At only 20 years old, Paul Rodriguez is well known in
skateboarding for his mellow attitude , screaming moves and as the
young skater to watch.

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A dynamic personality, she has brought new life to the Hawaii Chapter, has
served on the Executive Committee's State + Regional Chapter Council for the
past year, and currently serves on the Association's Special Task Force on
Meetings.
"Frieda has gone above and beyond the normal activities expected for a
Board of Governors Member ," said Association President, J.

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"
In one of his first professional contests, skateboarding
phenomenon Ryan Sheckler became the youngest skater in history to win
a World Cup event and then went on to win the X-Games, Gravity Games
and the Overall Van's Triple Crown Title, a feat that had never before
been accomplished -- let alone by a 13-year-old rookie! His
achievements have earned him a place in the Guinness World Record
Book, multiple signature skateboard decks, covers of Sports
Illustrated for Kids, Big Brother, Slap and the front page of the LA
Times, among others.
Hana Beaman counts two World Championships, numerous gold medals
and a Winter X-Games silver medal among her many accolades .

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She was elected to serve as Vice Chair of The ESOP Association this
May.

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.S.

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"We're excited to be working
with this superior group of athletes as they help to bring the
exclusive, cutting-edge sports action that will be unlike anything
mobile users have seen on their phones before. Takaki , President and CEO of
CHART Rehabilitation of Hawaii, Inc.

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and the wins keep coming
in. Open, and the Grand Prix and she's quickly become the
verified queen of snowboard videos.

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He went on to take
first in the US Open (quarterpipe), first in Grand Prix (big air) and
gold at the Winter X-Games (slopestyle) ."

About Amp'd Mobile

Amp'd Mobile will be the first fully integrated mobile virtual
network operator (MVNO) for youth, young professionals and early
adopters. By leveraging the superior 3G network of Verizon Wireless,
Amp'd will offer traditional services plus a completely fresh user
interface and experience designed specifically for this market. Takaki has energetically promoted the Association's Hawaii Chapter by
giving 100% to the Chapter and devoting her company 's employees and resources.

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Amp'd Mobile customers will receive traditional
wireless services coupled with a uniquely designed user interface
(UI), which allows easy access to all the relevant 3G broadband
content the youth market demands, including music, lifestyle,
entertainment, sports and gaming . He beat out many talented veterans placing
third in his first professional event, the prestigious Slam City Jam
and took home gold at the 2004 X Games. "I really like the rest of the team and
working with the Amp'd guys -- I see us having a great, easy
relationship.S.

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Credited with bringing the sport out of the
backyard and into the living room, he always had a unique flair and
personality and raised the bar for all of those who came after him. I hear there may be some shots of hot content we 'll be
seeing that I'm looking forward to as well.

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He's graced the covers of Slap
Magazine and Transworld Skateboarding and has appeared in numerous
videos with his own signature skate decks and impressive moves.

Motocross -- Jeremy McGrath + Chad Reed

Quite simply the king of supercross , Jeremy McGrath is a legend
and one of the few to transcend his sport.

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Amp'd Mobile Sponsors Team of Top Athletes in Surf Snow Skate and Motocross

Among his
many accolades, Irons captured Surfer Magazine's Surfer of the Year
award from nine-time winner Kelly Slater in 2002 and again in 2003 . "Their ideas for this company are so different from
anything I've seen and I know they make all those crazy phones really
easy to use. Officially retired in 2003,
fans can still play the many videogames featuring McGrath, read his
recent book, "A Life in Supercross," or catch him in select motocross
events and competitions. A well-known fixture in
the Aussie outback and fabled GP tracks of Europe, Reed seemed to just
appear in the U. WASHINGTON, Frieda S.

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"Whether riding surf , snow, boards or bikes, every member of the
Amp'd Mobile team is at the very top of their sport, " said Peter
Adderton, Amp'd Mobile founder and CEO..

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Working with its star athletes,
Amp'd Mobile will create exclusive content and live event coverage
specifically made to appeal to the demanding "on the go" mobile user. "I've been using the Amp'd network
for a while because it definitely has the best coverage and I'm really
into the new handsets and content they're planning."
Founded in 1978, The ESOP Association represents over 1,300 ESOP companies
and 750,000 employee owners who believe that employee ownership will improve
American competitiveness, increase productivity through greater employee
participation and strengthen our free enterprise economy.

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---

- - kjjkjk

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