The
"Tips From the Pros" promotion will be supported by online and television
advertising, which will begin airing nationally the week of April 25, 2005.

, TotalVid, the leading video download
store for action sports, anime, and travel enthusiasts , is rolling out the
virtual red carpet on May 2 with the exclusive world premiere of the hottest
skateboarding video of the year, the Globe 2005 World Cup Skateboarding video,
filmed recently in Melbourne, Australia. "If a
photo is worth a thousand words, for all those that wished they could have
gone to Australia for the event but couldn't, this video is worth a million.
Before customers spend over $20 on a DVD, they can download it from TotalVid
for as low as $1.

spanky vallely

"Our goal is to encourage young people to work hard, eat
right and stay active.tonythetiger.

With 2004 sales of nearly $10 billion, Kellogg Company (NYSE: K) is the
world's leading producer of cereal and a leading producer of convenience
foods, including cookies, crackers, toaster pastries, cereal bars, frozen
waffles, meat alternatives, piecrusts, and ice cream cones. For more
information, visit Kellogg 's Web site at http://www. It featured
some of the best skateboarders in the world, competing for a total prize pool
of $97,700 on one of the most progressive street courses ever built. TotalVid is a leading video download store for action
sports, anime and travel, offering millions of people what they want but can't
get through traditional distribution channels such as TV, video rental stores
and DVD retailers: instant access to over 1000 legal, high-quality, low-
priced video downloads in over 30 categories, with more to come in 2005.

waldon skaters

Later in the year, limited-edition posters featuring the pros will be
inserted into specially marked packages of Kellogg's Frosted Flakes.
The event also played host to the seventh annual Gallaz Skate Jam
featuring some of the best female skateboarders in the world.
"TotalVid is inviting everyone to come out and participate in this unique
mega event to celebrate one of Globe's biggest movies of the year and to
sample TotalVid 's innovative and convenient approach to watching, purchasing
and downloading videos," said Karl Quist , General Manager of TotalVid.totalvid. Starting
out as a way for surfers to keep in shape when there were no waves, it wasn't
long before skateboarding developed its own identity.

tosh quim

waldon margera

Kids can
access the tips via a CD-ROM available in packages of Kellogg's Frosted
Flakes.99 to be viewed as many times as you
like for 7 days, so you can be the first to watch this with your friends
before it hits the stores on June 2, 2005.totalvid.com) is
a wholly owned subsidiary of Landmark Communications , Inc.

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During the exclusive virtual red carpet premiere on May 2, fans can chat
live with Executive Producer Brett Hardy for a behind-the-scenes look at what
you'll see, and won't see, on the video .

skateboarder spanky

TotalVid Experience
The TotalVid service is unique in that customers can select from over 700
downloads for as low as $1.
Headquartered in Norfolk, Virginia, TotalVid (http: //www., which also owns
The Weather Channel.

margera townend

Experts know that if kids are physically fit it helps
give them the confidence to succeed in other parts of their lives. All those that download or pre -order the video in
May from TotalVid will be eligible to win daily prizes such as Globe T-shirts ,
posters, and more.

lasek townend

skateboarders berra

"
The highlight of the new initiative is "Tips from the Pros," offering
insider training tips and challenges from Hamm, Hawk and Garnett.

Evolution of a Revolution
The sport of skateboarding has seen many changes over the years.

jocke quim

com. In addition,
customers receive the permanent download version -- free of expiration.

townend skateboarders

The result is one of the craziest weekends of partying, mayhem
and high performance skateboarding you're ever likely to see. DVD pre-orders can also be placed
on the TotalVid website.99. Other
partners of TotalVid include Microsoft Windows Media (MSFT), ThePlatform and
Akimbo Systems.

tosh bam

In the playbook, kids can earn stripes for their
accomplishments and redeem the stripes for rewards. Even better, every week for 4 weeks in May, one lucky
skate enthusiast who orders the Globe video from TotalVid will win a pair of
the newest Globe shoe lines for summer: Castro, Vegas, Daytona and Icon.
World Cup Skateboarding (WCS), the organization behind the Globe World
Cup, is a result of the changes.

spanky waldon

"
Another highlight of the program is the newly redesigned Tony the Tiger
Web site (http://www. The company's
brands include Kellogg 's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain,
Rice Krispies, Murray, Austin, Morningstar Farms , Famous Amos, Carr's,
Plantation, Ready Crust, and Kashi. Be among the first to see exactly what went down, down under

NORFOLK, Va.

tosh bam

99.

Press Contacts:
Mary Ray
TotalVid
757-446-2600
press@totalvid.

sheckler giveaway

This year the
Globe World Cup was once again an invitational event, and was the Australian
leg and opening round of the 2005 World Cup Skateboarding series. After unlimited viewing over a seven day
period, these download rentals expire through digital rights management.

lasek brauch

Tony the Tiger and His All-Star Friends Help Kids Earn Their Stripes

com), featuring Web pages for each athlete and an
Earn Your Stripes playbook.
Last year, a sold out crowd from around Australia witnessed an
unbelievable event.com

margera tosh

The CD will take kids to a special Web site, where they will find
exclusive training videos featuring each athlete, encouraging kids to "Work
Hard, Eat Right and Never Stop Earning Your Stripes."
For more details on times for the event, please check for updates on
http://www.

About TotalVid, Inc.com

Glen Gracia
Blanc + Otus, for TotalVid
617-451-6070 ext 202
ggracia@blancandotus .

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, Tony the Tiger and his
all-star friends -- soccer legend Mia Hamm, pro skateboarder Tony Hawk and NBA
star Kevin Garnett -- have joined together to encourage kids to get active,
eat right and work hard to achieve all of their goals.

townend glifberg

An entire month before it hits retail
stores across the world, this will be the first and only one-stop online
location where skateboarding fans can see photos from the competition,
purchase via download this much-anticipated video, win great prizes , and chat
live with the video's executive producer. Focusing on the
professional skateboarder , WCS has grown the pro tour since 1994 from 3 events
to over 20 events that encompass the United States, Canada, England, Germany,
Czech Republic, France, Spain, Switzerland, Australia, Malaysia and Brazil. If they like it and want to buy the DVD version from
TotalVid, TotalVid refunds customers the cost of the download.

quim skateboarder

kelloggcompany.
Every year a hand picked line-up of renowned skateboarding legends travel
to Melbourne, Australia to test their skills against the best competition
skateboarders . From steel wheels to
urethane wheels, loose ball bearings to modern sealed bearings, flat pieces of
oak to laminated concaved kicked tail and kicked noses, wheelies to heel
flips, from the streets to skateparks, local contest to World Cup events,
skateboarding has stood the test of 40 years of change and is here to stay.

saari skateboarders

"I'm very excited to be working with Kellogg to show kids that fitness can
be fun," said Hamm.com.

brauch vallely

TotalVid Hosts Exclusive Virtual Red Carpet Premiere for Globe's Hottest Skateboarding Video of the Year

With record-
breaking prize purses across seven countries, the Gallaz Skate Jam has become
the cornerstone for girls worldwide skate culture.

tosh acuna

Kellogg Joins Forces With Kevin Garnett, Mia Hamm and Tony Hawk
to Promote Physical Fitness and a Healthy Lifestyle

BATTLE CREEK, Mich. The all-stars' efforts
are part of an initiative sponsored by Kellogg's Frosted Flakes that is
designed to help kids build their confidence, stay fit, and at the same time
have fun. This year with the high quality field out there, skate
enthusiasts once again got to see the best in the world such as current World
Record holder Danny Way, 2003 X -Games Gold Medallist Eric Koston and the 2003
World Cup Skateboarding Champion Ryan Sheckler.
"Combining our efforts with TotalVid marketing extended our reach beyond
our core audience -- we will do it all again on the next big one," said Brett
Hardy, Vice President of Whyte House Productions and the Executive Producer of
the Globe World Cup Skateboarding video. Beginning at the premiere , the video
will be available for download for $3.

Includes official, media, and fan sites concerning professional skateboarders.

glifberg townend

Kellogg products are manufactured in 17
countries and marketed in more than 180 countries around the world. WCS grew out of the existence of the once
thriving National Skateboard Association. Learning from the mistakes that the
skateboard industry made during the NSA years, former NSA President and
Directors Don + Danielle Bostick made a commitment to skaters in developing
and directing skateboard competitions around the globe.

townend jocke

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- - kjjkjk

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