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For more
information, visit www., Top-performing pharmaceutical
companies maximize brand awareness , sales and overall market share through
strategic sales force structure and deployment.

Download a summary of Increasing Sales Productivity Through Superior
Performance Management at http://www3.
"With all the heavy pads and the heat of the summer season, a 250 pound
football player can lose up to a gallon of sweat -- including 4,200 milligrams
of sodium -- during a game .

If no subcategory exists you may place them into this category.

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The event is sponsored by Chris
Moore , one of Hollywood's most dynamic and philanthropic producers. Best Practices,
LLC serves clients in 43 of the 50 world's leading pharmaceutical companies.The Saints Are One of 20 Teams Participating in a Multi-Year Effort to Ramp Up
Summer Safety Efforts for Athletes During Two-a-Day Practices

METAIRIE, La.gatorade.

For sites about soccer coaching and training.

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Pharmaceutical Sales Force Management: Super Targeting Drives Super Sales

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Assignment Desks/Feature Editors/News Editors/Sports Editors
REMINDER. All proceeds from
the event will be matched 1:1 and will benefit Positive Coaching
Alliance.best-in-
class.
Other team participating in the NFL/Gatorade High School Coach Training
Camp events this summer include: the Dallas Cowboys, Houston Texans, Green Bay
Packers, Indianapolis Colts, Atlanta Falcons, Arizona Cardinals, New York
Giants, Seattle Seahawks, San Francisco 49ers, Carolina Panthers, Miami
Dolphins, Jacksonville Jaguars, Kansas City Chiefs, Cleveland Browns, Chicago
Bears, New York Jets, Denver Broncos, Minnesota Vikings, Tampa Bay Buccaneers
and San Diego Chargers.

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C. "These training camp events extend our
long-standing commitment to high school sports," he added.

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"Increasing Sales Productivity Through Superior Performance Management,"
available with a complimentary study summary online at http://www3.com. For more information on The Gatorade
Company, visit http://www.com .

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C. CHAPEL HILL, N.htm, examines the superior management tactics and strategies
that leading companies use to increase sales productivity.htm. For more
information about this study and other research projects , contact Dorris
Huffstetler at (919) 767-9259 or at dhuffstetler@best-in-class. Patton.

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Executives realize that "too many products diminish product
mastery and hurt sales. Other
favored performance metrics include: sales by Rx, total market share,
rep sales and national rank by product market share.
Gatorade is manufactured by PepsiCo.

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WHO: Phil Jackson 9-time NBA Championship Coach, Jim Thompson,
founder and Executive Director of Positive Coaching Alliance,
and award-winning Television Producer Chris Moore. For
example, in field research at a major mirrored sales organization,
inexperienced reps employing Super Targeting drove sales uptake faster than
experienced reps using a total territory penetration tactic for the same
product .com.
Visit the corporate website at http://www3.
While the event will cover a broad range of technique and skills
fundamentals, one of the most important topics that attendees will learn about
is how to protect their players from heat illness, especially critical during
grueling two -a-days which take place during the hottest days of summer.

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REMINDER/Join Phil Jackson 9-Time NBA World Championship Coach at an Exclusive ''Chalk Talk'' Benefit For Positive Coaching Alliance

With higher workloads companies may extend the DM's span
of control by 20-30% by assigning a senior sales professional
(certified as a trainer and mentor) to provide additional coaching to
field sales reps.

About Best Practices, LLC
Best Practices, LLC is a research and consulting firm that conducts work
based on the principle that organizations can chart a course to superior
economic performance by studying the best business practices, operating
tactics and winning strategies of world-class organizations.

New Orleans Saints the NFL and Gatorade Help Prepare Louisiana High School Football Coaches for the Upcoming Season

, To help high school teams gear up
for two-a-day practices and the upcoming football season, the New Orleans
Saints, the National Football League (NFL), and The Gatorade Company will
educate more than 125 local high school football coaches on training
techniques and skills, as well as proper conditioning and nutrition. That's why we emphasize the importance of drinking
a sports drink like Gatorade with electrolytes to help players at all levels
stay well hydrated in order to perform at the highest level possible," said
Saints head athletic trainer Scottie B.

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----Phil Jackson, Positive Coaching Alliance
Spokesperson and 9-time NBA Championship Coach, is hosting a special
fundraising "Chalk Talk" to benefit Positive Coaching Alliance at the
Endeavor Agency in Beverly Hills. PCA
offers workshops nationwide for coaches, parents and youth sports
leaders to equip them to positively impact today's young athletes .

Key findings from this study include:

- Product Coverage: Benchmarked companies state that sales reps are most
effective when selling about 3 products, no matter how big the sales
force."
- Super Targeting: Sales reps focus on the top 20-40 targets as a
foundation for their territory and then are expected to further refine
that list by focusing on 50-70 doctors within that territory for
building deep relationships and developing referral systems.

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According to a benchmarking
study by pharmaceutical Research and Consulting firm Best Practices, LLC,
savvy pharmaceutical companies employ Super Targeting (see below).
The Saints event, which takes place from 10:30 am to 4 pm on Tuesday,
August 2 at the Saints Training Facility in Metairie, is one of more than
20 camps taking place across the nation this summer as part of a multi-year
effort called the NFL/Gatorade High School Coach Training Camp program.
"We hope this year's camp will further the New Orleans Saints, the NFL,
and Gatorade's efforts in equipping high school football coaches with the
knowledge to train young players in basic skills and health practices,"
Haslett said.

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Phil Jackson, former Head Coach of the Los Angeles Lakers, is
PCA's National Spokesperson, and Larry Brown, Head Coach of the
Detroit Pistons, is on the PCA National Advisory Board.best-in-class.

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The
organization is headquartered at Stanford University and has Area
Coordinators in Los Angeles CA, New York, NY, Orlando, FL, Sacramento
CA and Washington D.best-in-class.

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com/rr643. This
year the camps plan to reach more than 2,500 high school football coaches and
125,000 high school players with important messages about proper training and
safety . The coaches will also learn the value
of proper strength and conditioning exercises and the importance of hydration
from the Saints' training staff.

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Gatorade(R) Thirst Quencher, the nation's leading sports drink, along with
Gatorade Endurance Formula, is backed by 35 years of research .

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WHAT: Special "Chalk Talk" event to benefit Positive Coaching
Alliance

WHEN: Saturday, May 14
6:00 - 7:00 PM

WHERE: The Endeavor Agency
9601 Wilshire Blvd.

This unique event will provide first-hand insights into positive
coaching at both the professional and youth levels from one of the
world's most renowned coaches.positivecoach . Analysts conducted
27 in-depth interviews with senior managers at home offices and field
organizations at leading pharmaceutical companies, including: Pfizer, Eli
Lilly, Merck, Wyeth, Novartis, Boehringer -Ingelheim, Schering-Plough and
GlaxoSmithKline.

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Gatorade is the official sports drink of the NFL , NBA, WNBA, AVP,
Major League Baseball, Major League Soccer, Major League Lacrosse and numerous
professional , collegiate and amateur teams and events throughout the world.

Sites that are country specific should be placed in the appropriate subcategory.

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The discussion will delve into some of
the issues of violence in today's youth sports culture and will
address solutions for parents, leaders and coaches.
- Performance Measurement: Growth rate of a rep's market share is the top
performance indicator, particularly for large, mature sales forces that
are more interested in how they have grown sales by taking away
competitors' shares than by total prescription sales -- a figure that
is difficult to accurately assess in some smaller markets.

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, 3rd Floor
Beverly Hills, CA

MORE: If you would like to attend, arrangements must be made in
advance by contacting Kathy Jacobson at 925-736-5333. Both are
scientifically formulated and athletically proven to quench thirst, replace
fluids and electrolytes and provide carbohydrate energy to enhance athletic
performance.

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About Positive Coaching Alliance

Positive Coaching Alliance (PCA), a national non-profit
organization, was formed in 1998 to transform youth sports so that all
young athletes enjoy a positive, character-building experience.com/rr643. This
tactic is especially important during the first 6-9 months of a new
product launch.
"Working with the NFL to provide performance and safety tips for high
school coaches speaks to the origins of Gatorade, which was created to help
football players perform at their best," said Tom Fox, senior vice president
of sports marketing for Gatorade.

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PCA has more than 90 certified trainers in 15
states.
- Span of Control: On average, benchmarked pharmaceutical firms employ a
ratio of 7-10 district managers (DM) to 1 regional manager; and 9 sales
reps to 1 DM .
Saints head coach Jim Haslett and his coaching staff will educate the
coaches on the fundamentals of the game while instructing them on football
drills through on-field demonstration.