"
"We worked with WGH Films in Los Angeles on execution of Prime 'Sexy'
Time," added Ola Kudu, BET Vice President of Creative Services. When I took our
family life 'for granted,' you made sure it was something very special. Rather than just being
loving, my mother is nurturing, forgiving, and devoted. This is my mom. I, who lived and played in the
Calcio, know firsthand the thrill that Italian soccer play in action can bring
to the fan," said Enzo Francescoli, GolTV Founder and CEO.

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The picture of the typical mom
revealed in the "Showers of Flowers" essays portrays a mother that is:

- Always there for me
- Always puts others before herself
- My best friend
- Always smiling
- Example of the kind of woman I want to be
- Devoted to her family
- Has gone through bad times
- Never complains
- Does without so that her family has what they need
- Has cared for father, kids, grandchildren, aging parents, and those who
are ill
- Inspires me to be the best that I can be
- My hero

In addition , many essays tell of mothers doing it all alone after the
death or abandonment of a father, and of the courage of single moms.hallmark. She then took the other glove and
filled it with water.' Really ."

Submitted by Wendy Petro, Orlando, Fla.com

Robin Broder, Fleishman-Hillard , 816-512-2385, broderr@fleishman. The exclusive licensing agreement allows us -- GolTV --
to continue to bring our fans some of the best soccer in the world," added
Constantino Voulgaris, VP of Programming .
Beyond this important renewal, this year, GolTV also landed the exclusive
rights to the Brazilian Soccer League and continues to hold rights to other
important leagues in the sport, including Spain .
Nowhere else will viewers have the must-not-miss opportunity to see some
of the most celebrated payers of the sport, such as Ronaldinho, Beckham,
Ronaldo, Zidane, Raul, Eto'o, Forlan, Riquelme , Fernando Torres, Robinho,
Totti, Maldini, Schevchenko, Del Piero and Adriano, firsthand, live, doing
what they do best.

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"In this series of spots, our humorous, over-the-top
take on those popular campaigns highlights the comedic appeal of our primetime
lineup while drawing upon the sexy edge that makes each series exciting."
A 60-second version promoting all three programs in the primetime lineup
premieres Monday, May 2 on BET. KANSAS CITY, Mo., When Hallmark offered a year's
worth of Hallmark Flowers' bouquets for the six winning essays about "Mom,"
the company expected a few hundred entries of light-hearted experiences about
kids' antics or funny remember-when stories about moms. Many
praise a mother who continued to do for her family despite injury, illness,
and adversity . Surely her mother would punish her.
Yet her mother asked gently, 'Was it fun?' The girl nodded.

"

Submitted by Janie Johnson, Gadsden, Ala.
"Italy is quite simply one of the world 's most successful soccer nations
on earth.

cobblers glazer

They may
not always tell her how they feel, but they sure told us!"
The "Showers of Flowers" contest was simple - submit a 100-word or less
essay about why your mom, or someone who is like a mom to you, should be
showered with flowers for a year .
Story after story tells of mothers who cared for ailing husbands, took in
grandchildren, or cared for elderly or infirm grandparents in the home."
"Most of the essays were focused on telling of the selfless way that moms
care for their families," Falber said, "rather than on winning the prize of
Hallmark Flowers for a year.com. When I
fixed the house, you made it 'home.

Un'Altra Volta GolTV Fa Un Gol (Once Again GolTV Scores a Goal)

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BET Seduces Viewers Into Primetime Lineup With Hilarious Sexy New Ad Campaign

"We have been overwhelmed by the clear, consistent feelings that people
wrote about their mothers," says Harry Falber, president of Hallmark Flowers. And then she ripped one. Instead of simply being
selfless, my mother is generous, thoughtful, and
endlessly looking for ways to make others happy., honoring her mother--

"What is a mom? She is a heart full of love, compassion, giving, sharing,
encouraging, and always open when you need her.

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, honoring her mother --

"The little girl nervously bit her lip.com

This release was issued through eReleases(TM).

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Each person's segment ends with a playful one-liner such as, "I will
make you laugh ," or "I will make you love me," with flirtatious innuendos but
comical delivery.

Chance to Win 'Showers of Flowers' Opens Window into Hearts of Daughters and Sons - Essays Reveal the Real American Mom

As I bring in a bouquet of spring flowers,
my mother exclaims over their beauty and then tells me that I remind her of
her mama. For more information,
visit http://www. GolTV Brings Viewers Face to Face With
The Unsurpassed Skill and Excitement of Italian Soccer

MIAMI, GolTV, the only channel dedicated 100
percent to soccer in the U.
"Regardless of the country or origin of the fan, the high-quality play
that is a staple of this league is simply of vital importance to any soccer
programming line-up.

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Ten years later,
I stayed with you while you were having radiation treatments for your second
primary cancer., announced today that it has once again signed
an exclusive multi-year agreement to broadcast the Italian Soccer League. For more information, please visit
http://www.

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But this seductive aura is given a comedic spin by stars
Tracee Ellis Ross and Reggie Hayes from GIRLFRIENDS; Mo'Nique, Countess Vaughn
and Dorien Wilson from THE PARKERS; and Vanessa Williams and Darrin Henson of
SOUL FOOD as they are featured frolicking on the bed and flirting with the
camera.
"We were unaware we would be witnessing the outpouring of an apparent pent-up
desire to put into words what 'mother' means to ordinary Americans., honoring her mother --

"As Alzheimer's erodes my mother's 82 years of abilities and memories, we look
for connections and moments of joy.S.

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(Photo: http://www.newscom.

WINNING ESSAYS

The winners of the "Showers of Flowers" contest are:

Submitted by Eunice Ahn, Gaithersburg , Md.com.

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"Their
production approach encouraged each actor to really have fun and showcase
their individual personalities."

Submitted by Jack Chapin, North Port, Fla., honoring her mother --

"When you were diagnosed with your first cancer, I was in my early 20s, too
busy with my own life to notice what you were going through. Only seven countries have won the World Cup Championship since it
began in 1930, and Italy has taken that honor three times only second to
Brazil, which has won on five occasions.goltv.

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BET is a
dominant consumer brand in the urban marketplace with a diverse group of
branded businesses: BET.
Instead, the floodgates opened and Hallmark received approximately 6,400
essays that clearly captured the heart of American motherhood with an uncanny
consistency that left no doubt about the character of the woman we call mom.
Women just out of school, new mothers, and older women describing mothers
in their 70s and 80s, use much the same language, and mentioned similar
qualities in describing their mothers.
Even essays that describe a sister or friend reflect those qualities that
emerged as universal in the essence of "Mom. GolTV brings the best
games from many Latin American countries, as well as complete coverage of
soccer from around the world, such as the excitement of live international
matches from Italy and Spain , daily newscasts, interviews and the most
complete goal show on TV.

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"Equally as gratifying as the positive portraits painted of mothers is the
picture of caring and appreciative children, sons-in-laws, daughters-in-law,
and others who told about a mother they loved and admired . She is a cup of coffee, gently steaming out the wrinkles of your
troubled forehead.ereleases. GolTV was officially launched in February 2003.

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The end result is an eye-catching, charismatic
campaign with just the right balance of sensuality and humor.
She had been caught playing with the yellow dishwashing gloves by filling them
with water, making them into silly water balloons. Thank you for giving your heart to
us all. Love, Jack. My mother,
Christine, is none of those things. My mother is who I hope to be one day.

About GolTV
GolTV is the premier Television Channel broadcasting 100% soccer in the
U.

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May she always have the fragrance of flowers .
Instead of being nice, she is unassuming and gracious.com

Hallmark Press Room: http: //pressroom.tv .

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When I forgot
their important dates, you had them inscribed on your heart.

spoofing linfield

(NYSE: VIA; VIA., honoring his wife --

"When I was busy with work, you were busy with our children.

My mother is more than
what a mother is supposed to be - she is what every mother should aspire to
be.S.

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A mother's love for family and her joy in flowers is
forever.

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Network Unveils Sensuous 'Prime 'Sexy' Time' Promo Campaign
Spoofing Lingerie Ads This Week

WASHINGTON, BET is launching a series of sensuous,
seductive and silly promotional spots this week to promote the network's
primetime syndicated series GIRLFRIENDS, THE PARKERS, and SOUL FOOD . The BET Network
reaches more than 80 million households according to Nielsen media research,
and can be seen in the United States, Canada and the Caribbean. They
speak of mothers who had worked several jobs to provide for her children.. She is
the rain when you need a cleansing moment from the onslaught of everyday
trials."

Contacts:

Rachel Bolton, Hallmark Cards , 816-274-4873, rbolto2@hallmark. The
renewal to broadcast the top Italian teams Milan, Inter, Juventus and Roma
(among others) constitutes another milestone and coup for GolTV in a sports
broadcasting industry that is becoming increasingly competitive.

Assorted fun stuffs with a soccer theme.

glazer footballing

B), is the nation's
leading television network providing quality entertainment, music, news and
public affairs programming for the African-American audience.."

Submitted by Aimee Syverson, Rochester, N. She is a flower opening to
encourage, and closing to shelter when you need a haven from a storm .hallmark.

superlatives glazer

The universal description of mom that emerged was amazingly consistent in
phrasing , recognized strengths, and respect for character that was
unmistakably clear, according to Falber . Women
tell of being inspired by their mothers to be strong and independent. Her mother laughed
quietly . And nothing mattered anymore - not the lack of money,
not the tiny apartment they lived in, not the long hours of
daycare and work - because a yellow glove was overflowing with love that
night .H.

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com/cgi-bin/prnh/20050502/DCM067 )
The promos take a comedic turn as each actor hams it up for the camera
with exaggerated gestures and expressions; Dorien Wilson rips open his silk
robe , Countess Vaughn gets her fingers tangled in her hair, and Reggie Hayes
growls. Additional 15 and 30 -second show-specific
versions of the new ads will also run in rotation on the network well into the
spring, leading up to even more ground-breaking changes coming in 2005 as BET
marks its 25th anniversary.com, the Number 1 Internet portal for African
Americans; BET Digital Networks - BET Jazz , BET Gospel and BET Hip Hop,
attractive alternatives for cutting-edge entertainment tastes; BET Event
Productions, specializing in a full range of event production services,
including event management , venue selection, talent recruitment, sound,
lighting and stage production; and BET Books, the nation 's leading publisher
of African-American themed romance novels under the Arabesque imprint which
also publishes compelling fiction under the Sepia imprint and inspirational
fiction and nonfiction under the New Spirit imprint."
Hallmark officials explain that it is rare for a contest to generate so
much response with no national advertising, little lead-time, and information
about the contest tucked away on the page about Hallmark Flowers at
http://www.without you our lives and
relationship would have been pretty empty. 'If there was anything blooming, mama had a bouquet on the table and
you 're the same way.' How lovely that flowers
bring grandmother, mother, and daughter together through the distance imposed
by time and illness. You've recently been diagnosed with your third, fourth , and
fifth primary cancers and you're still smiling! What an amazing woman to be
able to come through all this with such a great attitude.

footballers engrossing

In the
ads, a romantic mood is set in a bedroom with satin sheets, ambient lighting
and playful music., honoring her mother --

"Mothers are supposed to be pretty, nice, selfless, and loving. Instead of being pretty, she is beautiful. And for all of this, she lovingly deserves
a year full of flowers.

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"

Submitted by Wendy Walker, Bend, Ore.

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"Popular lingerie brands have set the standard for high-glam,
provocative television advertising ," said Kelli Lawson, BET Executive Vice
President of Marketing.

ABOUT BET
BET, a subsidiary of Viacom, Inc. You have shown me
that with faith, hope, laughter, and love, you can overcome any obstacle.
This, coupled with the airing of other important matches, tournaments , and
quality original programming, are some of the reasons why GolTV is
experiencing such explosive growth and why the channel is slated to reach the
10 million subscribers mark by year's end, making it the fastest growing
independent channel in the industry.

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---

- - kjjkjk

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