In addition, the Honey Hydrator was named the "Official Beverage" of
American Youth Football and Cheer for the 2005 season. By making the Honey Hydrator the 'Official Beverage' of
AYF, we hope to provide kids and parents with a cost-effective, delicious and
healthful way to keep players and cheerleaders hydrated. The NHB has also created a
special section of its Web site, http://www.

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"The National Honey Board is excited
about working with AYF and bringing the issue of hydration in young athletes
to the forefront.

Schulz Academy Appoints Top Brazilian Soccer Coach for New Developmental Program

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honey.com , featuring kid-
friendly, healthy honey snack recipes and hydration and nutrition guidelines
for parents and coaches.com , and serves U.
The new Schulz Academy Developmental Program starts March 1.

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Honey: Giving Football Fans Something to Cheer About

About American Youth Football and Cheer
American Youth Football and Cheer is a non-profit international youth
football organization established to promote the wholesome development of
youth through their association with adult leaders in the sport of American
football. BOCA RATON, Fla.

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Parents should make sure kids arrive to practice
sessions, games and competitions fully hydrated and coaches should enforce
drink "pauses" every 15-20 minutes, encouraging their athletes to drink even
if they do not feel thirsty.honey., Schulz Academy soccer club
(http://www.net

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MEDIA CONTACT: Mark Hopkinson 561-852-5767
NewsMarkPR@Bellsouth.

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American Youth Football Announces Partnership With National Honey Board

LONGMONT, Colo."
Research studies have shown that providing flavored, cooled beverages, as
opposed to water, produces greater fluid consumption among children and helps
prevent dehydration. Josef Schulz, Director of Coaching of the Schulz
Academy.

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Participants will receive a weekly newsletter explaining lesson plans and
during the first week, players will be analyzed and a parents/players meeting
will be established to explain each child's development in all aspects of the
game, including nutrition and fitness, " Dr. Playing soccer at the highest level is becoming more difficult and
only players developed from their early years will be able to compete," he
said.

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"
Through the sponsorship, NHB will provide AYF coaches, administrators,
players and cheerleaders with important information on hydration and nutrition
in its monthly newsletter, throughout the year.
"We're developing a new generation of soccer players and will teach
players and their parents to appreciate the necessary steps for becoming
committed and successful while never sacrificing good grades at school. This is not a traditional recreation program for young
players.
For registration, please call (561) 479-2637.

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com) announced today the launch of an additional
training program for U6, U8, U10, U12 boys and girls and the appointment to
its coaching staff of Prof.
A USSF A-licensed coach with a graduate degree from Boston University in
Education, Sports Medicine and Sports Psychology, Coach Thadeu played and
coached professionally in Brazil and later at Boston University.

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"We are proud to work with the National Honey Board and together, bring
the importance of hydration education to parents and players," said Joe Galat,
president of AYF.

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"Without proper hydration from beverages like the Honey
Hydrator that provide the necessary carbohydrates and sodium, athletes' bodies
cannot perform at peak levels . Schulz added.

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The fastest growing youth organization in America, AYF is now in 44
states with more than 200,000 documented participants.
"We're proud to announce that Coach Thadeu's appointment coincides with
the launch of a new Schulz Academy Developmental Program that builds on our
success this year in having the highest number of players from a single club
in the Super Y League National Selection Teams, and capturing the U14 National
Champions title," said Dr.

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Josef Schulz, a former professional
player in Austria's Division 1, with a PhD in Economics and Soccer Management
from the University of Vienna.

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For the Honey Hydrator recipe, hydration and nutrition information and
pre- and post-exercise snack ideas and recipes, visit http://www.

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About the National Honey Board
Based in Longmont, Colorado, the National Honey Board provides consumers
with honey information and recipes at http://www.

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honey producers, packers and importers through honey research, promotion and
marketing. Thadeu Goncalves, the founder of Brazil's
Instituto Brasileiro de Futebol, the source of many of that country's top
soccer players.

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, The National Honey Board (NHB)
today announced its 2005 sponsorship with American Youth Football and Cheer
(AYF).com/cgi -bin/prnh/20050830/CGTU008LOGO )
"Honey has been fueling athletes for centuries.
"Coach Thadeu will be bringing a combination of exciting, distinctive and
fun Brazilian soccer.

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newscom.

Sites about women's football, including teams, organisations, players and tournaments.

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The Academy's Travel Club, which participates
in Florida leagues, tournaments and the State Cup, is ranked first in Florida
in U13 and U14, second in U15, and fourth in U16 age groups.

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(Logo: http://www. It provides a natural and
sustained energy boost and compares well to the more expensive sports drinks
and snacks commonly distributed on the sidelines at halftime," said Bruce
Wolk, director of marketing for NHB.honey.com .S.

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SchulzAcademy.

The Schulz Academy was founded by Dr.