ESPN STAR Sports boasts a stellar football programming schedule that also
includes coverage of some of the world's most-watched soccer tournaments
including the English Premier League, FA Cup, Senior and Under 21 England home
matches, World Cup and European Championship qualifiers, Spanish Primera Liga
and the UEFA Champion's League among others. We bring the world 's premier live sports and leading regional
events to viewers 24 hours a day.

Setanta Sports Launches on DIRECTV as a Premium Subscription Service April 26 2005

The channel will also provide integrated sponsorship packages for
sponsors and advertisers to reach this passionate football audience. Fox Soccer Channel's
exclusive coverage of the UEFA European Women's Championship will
feature a total of 15 matches, including 11 live events, and will
culminate with the championship final live from Blackburn, England on
Sunday, June 19, at 10:00 a.m.m.

youth concacaf

From ten matches a week, a majority
of them live, to a variety of different magazine and news shows it is clear
that fans are getting far and above the usual football fix compared to fans in
England. On the ground, the ESPN STAR Sports Event
Management Group manages and promotes premier sporting events around Asia,
including the Asian X Games and the San Miguel Asian 9Ball Tour.
Setanta Sports worldwide is a leading, international pay television
broadcaster and the number two sports broadcaster in the United Kingdom. It
provides top sports leagues and events to more than 60 million digital
television homes globally and to commercial venues in six countries including
the U. ET.
The tournament has expanded from 16 to 20 teams (including qualifying
rounds) and reflects the growing prestige and popularity of the
women's professional game in Europe.
Fox Soccer Channel is affiliated with Fox Sports International, an
international sports programming and production entity housed within
Fox Networks Group.m. Denmark 3:00 p.
Sunday, June 19 Final - Teams TBD (Live) 10:00 a.

concacaf netherlands

Together with our FA package of
football rights, UEFA Champions League, Asian Football packages and Spanish
Primera Liga, it has reaffirmed our position as Asia's most complete provider
of sports programming.cn and espnstar.
and will be available to residential subscribers for $11. The
DIRECTV carriage agreement is part of a long-term strategy by both parties to
serve the increasing demand for European and international football (soccer)
in the American market.com/usa , an on-line newsletter and a public
relations campaign. July and August, 2005, will mark the beginning of a major
marketing campaign to kick off the European football season with plans to
include targeted print and on-line advertising, television campaigns, and
event promotions. and those of European ancestry whose
passion for popular national sports keep them connected to their country of
origin. Privately owned, Setanta
Sports has offices in Dublin, London, Glasgow, San Francisco and Sydney.m.m.

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The network has also produced an unprecedented number of programmes
dedicated to the English Premier League.com.m. It will air seven days a week ,
18 hours a day through August and then expand to a full, 24-hour channel.setanta.S.m.

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On-line,
espnstar.,
Setanta Sports expects its European-style on-air presentation and programming
line -up will also attract sports fans from all walks of life. on Fox Soccer Channel. Italy (Live) 3:00 p.

canada wales

All programmes include content and elements that
engage and involve viewer participation taking soccer entertainment to a whole
new level."
The League's 2004/2005 season is seen in 210 million homes across Asia
live and exclusive on ESPN STAR SPORTS. In the last season alone, 8 out of 10
million people with cable in Asia tuned in weekly to watch the drama and
excitement of the EPL. The channel, Setanta Sports, launches in the U. Setanta Sports programming will feature top-quality LIVE sports
productions from renowned European broadcasters. and Canada. Other women 's soccer
powers participating in the tournament include Italy, France, Finland
and host nation England. Fox Networks Group, an operating unit of the Fox
Entertainment Group, consists of the FOX Broadcasting Company, Fox
Cable Networks, FOX Sports and Fox Networks Engineering + Operations
(FNE+O). Finland (Live) 2:00 p.
Thursday, June 16 Semifinal - Teams TBD (Live) 1:30 p.

australia uefa

on DIRECTV, the
country's leading digital television service, on April 26, 2005, it was
announced today by Setanta Sports North America Ltd. led to a major brand identity
initiative unveiled across a number of mechanisms including Setanta's
international network of television channels , a new consumer
website http://www. The
company was founded in 1992 and began operating its close -circuit television
business in the U.
Reigning world champion Germany hopes to savor a fourth
consecutive European championship following its 2001 golden-goal
triumph over Sweden. Norway (Live) 3:00 p.
Thursday, June 9 Denmark vs.

northern concacaf

, the channel's sole
owner.
The network's parent company, Setanta Sports, has already delivered
successful, pay-per-view sports event programming on DIRECTV and has attracted
a loyal following with its closed-circuit television business that broadcasts
unique, LIVE sporting events around the country.net
Setanta Sports

Bob Marsocci, 310-726-4656, ramarsocci@directv. ET against two-time champion Norway. For more information, visit Fox Soccer Channel online at
www.m.

(a) Programming is subject to change.

soccer england

com

S. The network is designed primarily, but not exclusively, for
European expatriates living in the U.S.

Business Editors/Sports Editors/Entertainment Editors

LOS ANGELES----The 2005 UEFA European
Women's Championship kicks off on Sunday, June 5, when Sweden faces
off against Nordic neighbor Denmark in Blackpool, England.m.m.

schoolboys such

SAN FRANCISCO, The newest arrival on America's
sports broadcasting scene is a premium channel that will offer the most
extensive line-up of popular European football (soccer) programming ever in
the U. and Setanta Sports has
extensive experience and expertise in serving these ethnic and expatriate
audiences.S.S.

uefa northern

S.

Contacts: Denise Arrigali, 678-580-1245, darrigali@comcast. A win this summer would mean a sixth championship
for the German side, which opens up Group B play on Monday, June 6, at
1:00 p.
Saturday, June 11 Finland vs.m.

northern sports

We are Asia's
complete sports provider reaching over 110 million households for ESPN and
over 54 million households for STAR Sports (as of July 2004).com .S.
Setanta Sports debuts on DIRECTV on Tuesday, April 26 at 6:00 a.T.S.
Sunday, June 12 Norway vs.

Youth soccer links to countries such as Canada, England, Scotland and the United States .

youth canada

The network's coverage of the English Premier League itself has scored its
own goals by becoming Asia's most watched sports programming. By the close of
the season, sports viewers in Asia would have seen up to 380 League matches
compared to the previous 165.com

Cheryl Sim, ESPN STAR Sports
Tel: +65-6488-6134
Email: simc@espnstar.
Setanta Sports will feature no less than 1,000 LIVE and short-delay sports
events, including the UEFA Champions League, the premiere club competition for
European Club teams; the FIFA World Cup Qualifying matches; the UEFA Cup, the
secondary, Europe-wide knock-out competition for Club sides; the Coca Cola
Championship (previously the National League); Manchester United and Chelsea
matches, the British and Irish Lions rugby tour and Tri-Nations rugby. Live and
exclusive match coverage will air on Fox Soccer Channel beginning at
12:00 noon ET.m. Please visit foxsoccer.

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com, espnstar.tw interact with millions of
users providing them with in-depth sports news, results and competitions.99 a month and
commercial subscribers for $100 a month.
DIRECTV reaches over 13.
The launch of Setanta Sports in the U.
Monday, June 6 France vs. Sweden (Live) 1:00 p.

zealand uefa

For the current 2004/2005 season
alone, ESPN STAR Sports has produced a total of 10 programmes covering
predictions, highlights and the latest soccer information.S. Setanta Sports is also negotiating digital distribution deals with
other cable , satellite, broadband and wireless providers.

UEFA European Women's Championship to Air Exclusively on Fox Soccer Channel Starting June 5

This elite championship event will be televised for the first time
ever across the U. Denmark (Live) 12:00 p.
Sunday, June 5 England vs.
Sunday , June 12 Germany vs.m.

soccer such

Compared to
viewers in England, sports fans here get to watch ten matches each competition
week including a line-up of programming that covers predictions, highlights ,
news and information as well as pre- and post-game analysis. The programming
line-up includes staples Football Focus and Tiger First Edition hosted by John
Dykes, and new favourites like Football Crazy, an alternative football-based
show aimed at Asian youth. (Peoplemeter)

ESPN STAR Sports is a 50:50 joint venture between two of the world's
leading cable and satellite broadcasters , ESPN Inc. Setanta Sports operates more sports channels than any other
broadcaster in the United Kingdom and Ireland.S.

netherlands soccer

ESPN STAR Sports Scores By Providing Most Comprehensive
Football Coverage of Asia's Most Popular TV Sport

SINGAPORE, March 2 /Xinhua-PRNewswire / -- English Premier League viewers
across Asia are being served more football than in England on Asia's number
one sports broadcaster ESPN STAR Sports.A and STAR Sports
Hong Kong.S.
The channel is dedicated to distinctly European football (soccer) from
enormously popular football countries such as England, Ireland, and Scotland
and also carries an increasing number of European and world -class rugby
events.com

Group A Group B

Sweden Germany
Denmark Norway
England France
Finland Italy

Schedule of UEFA European Women's Championship matches on Fox Soccer
Channel(a)

DATE TEAMS TIME (ET)

Sunday, June 5 Sweden vs.
Thursday , June 9 Italy vs.
Thursday, June 9 Sweden vs. Finland 5:00 p. France (Live) 10:00 a.

international england

Said Rik Dovey, Managing Director, ESPN STAR Sports: "We have invested a
great deal to strengthen and enhance our soccer coverage and programming. From the ratings, it is evident viewers appreciate
expanded football coverage and the enjoyment we have brought to the game. League matches on ESPN STAR Sports continue to be the
top programming on cable, rating 10 times better than the best programme on
all other cable channels. and STAR.

Contact:

Stephenie Vasko, ESPN STAR Sports
Tel: +65-6488-6126
Email: vaskos@espnstar .9 million homes across the U. The company's success has
been in providing European football programming that is not shown by any other
sports networks to Europeans living in the U.
The UEFA European Women's Championship has been the premier
tournament for European women's soccer since its inception in 1982.
Monday, June 6 Germany vs.
Thursday, June 9 France vs.m.

schoolboys wales

E.
This multilingual , online platform which is closely integrated with ESPN and
STAR Sports on air networks, has established the sites as the number one
on-line sports destination in their respective markets. E. in 1996.foxsoccer . Germany (Live) 12:00 p. England 8:00 p. Italy 12:00 p.com
for updated programming information.

england uefa

The channel will be offered as a premium subscription service and is
expected to attract an audience from various ethnic communities and
predominantly male 25-54 European, expatriate football fans living in the U. With the growing phenomenon and interest in soccer in the U.com
DIRECTV, Inc.m.m. Norway (Live) 1:00 p.
Saturday , June 11 England vs.m.

countries netherlands

Football Fans in Asia Enjoy More EPL Coverage than Fans in England

This unprecedented number of English Premier League programmes demonstrates
our commitment to deliver not only the most complete but the best coverage of
the League to sports fans across Asia. We have 13
networks -- ESPN Asia, ESPN India, ESPN Taiwan, ESPN Philippines, MBC-ESPN
(Korea), ESPN Singapore , ESPN Hong Kong, Xing Kong Sports, STAR Sports India,
STAR Sports Taiwan, STAR Sports Singapore, STAR Sports S. Setanta Sports
will continue to operate and expand on its commercial businesses as it
launches this new channel of program offerings for residential and commercial
customers.m.

Wednesday, June 15 Semifinal - Teams TBD (Live) 1:30 p.