"Rugby
welcomes players of all shapes and sizes, skills, genders and ages to
participate in the sport and USA Rugby's organization-wide commitment
to positive coaching will benefit players and performance at every
level.com. (C) MLBPA-Official Licensee, Major League Baseball Players
Association .

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MLB '06 The Show for the PSP system steps to the plate as the premiere
portable baseball simulation. Visit the official
website at MLB. Visit http://www.

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With the advice and counsel of a qualified physical therapist, many
chronic and permanent injuries can be avoided.
The foundation for this National Partnership has been underway for
several weeks now.
The Independent Entertainment Software Rating Board (ESRB) rates MLB '06
The Show "E" for "Everyone.

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"The greatest preventive measures a young athlete can take are
rest, proper techniques and conditioning," advises Bob Thompson , PT, MSPT, of
Thompson + Rodrigues Physical Therapy Associates, Inc. Plus,
MLB'06 The Show now offers online head-to-head gameplay in both King of the
Diamond and Exhibition Modes, along with a new user-friendly online community
complete with downloadable rosters, instant messaging, live sports tickers and
an online news service providing users with news from the League or their
favorite team.com

NOTE: Major League Baseball trademarks and copyrights are used with
permission of Major League Baseball Properties, Inc. (C) 2005
by STATS, Inc.

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Also, physical therapists provide
education and training to prevent injuries from occurring in the first place. In the last
five years participation in youth and high school rugby has more than
doubled, a groundswell fueled by athletes and parents who are seeking
alternatives to a pervasive "win-at-all-costs" athletic culture . announced today the launch of MLB(R) '06 The Show, available
exclusively for the PlayStation(R)2 computer entertainment system and PSP(TM)
(PlayStation(R)Portable) system.
Visit us on the Web at http://www.

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markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console, the
PlayStation 2 computer entertainment system and the PSP entertainment system
for the North American market.us.

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Once kids are warmed up for the season, parents and coaches need to help
children guard against overuse injuries."
Dr.
Rugby is one of the fastest growing sports in America.
Researchers at Michigan State University 's Institute for the Study of
Youth Sports have found that children who participate in organized
sports achieve higher results in school, develop superior
interpersonal skills and generally lead healthier lives.
"In time we want all youth rugby coaches to embrace the principles of
Double-Goal Coaching ," said Humm. Additionally, Rex Hudler joins
Matt Vasgersian and Dave Campbell for a new Three-Man Booth to go along with a
Progressive Broadcast to deliver the most comprehensive, game-specific
commentary heard in any baseball videogame. batter duel and highlights the
intricacies of the showdown in a head-to-head, time-based challenge. continues to redefine the
entertainment lifestyle with its PlayStation (R) and PS one(TM) game console,
the PlayStation(R)2 computer entertainment system and the PSP(TM )
(PlayStation(R)Portable) system. The PlayStation 2 computer entertainment
system is set to revolutionize the home entertainment market, offering the
most compelling interactive content and the capability to be used as a network
terminal in the coming broadband era.

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Through proven, research-based training programs, PCA teaches
coaches, leaders and parents the skills necessary to establish and
maintain a positive organizational culture, where "Honoring the Game"
is the norm. As PCA Trainers, these rugby leaders will bring
Double-Goal Coaching techniques to the rapidly growing number of rugby
communities nationwide.
Marketing efforts for MLB '06 The Show include a multi-million dollar
marketing campaign across TV, radio, print and online, that will run
nationally throughout the entire Major League Baseball(R) season. Based in Foster City, Calif. Any commercial use or distribution of the Licensed Materials
without the express written consent of STATS is strictly prohibited.

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These types of injuries , sometimes
called "Little League elbow or shoulder" are caused by repetitive throwing
motions that damage the growth plates at the ends of the forearm bones in the
joint.
The American College of Sports Medicine estimates that 50 percent of
overuse injuries in children are preventable .
There is no greater need for these types of services than those of young
athletes. With the Memory Stick Duo(TM) users can save news
updates to review at a later time.org

About Sony Computer Entertainment America Inc.

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There is also an
increasing number of high-profile coaches and national governing
bodies that are raising the visibility of positive coaching benefits. On December 10-12th, PCA conducted a Certification
Training Seminar for several of USA Rugby's Youth Development Officers
(Billups, Fugate and Humm included) and Coach Instructors from across
the United States .

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Little Leaguers Stretch Their Limits With the Help of a Physical Therapist

----Positive
Coaching Alliance (PCA) and USA Rugby are developing a nationwide
program that uses positive coaching principles to retain rugby's
unique traditions and ethos as the sport grows in America.
"USA Rugby's goal is to make rugby the most positive team sport
experience available to young athletes in America, " said USA Rugby CEO
Doug Arnot. "We are excited to be
working with Positive Coaching Alliance to assure the world's most
popular contact sport keeps its character of healthy competition,
camaraderie and respect as it grows in North America," says USA Rugby
Game Development Director Rick Humm.
"With national level coaches such as Barb Fugate and Tom Billups
espousing PCA methodology, and with USA Rugby as our new National
Partner, together we are certain to preserve and expand the positive
youth rugby experience as the sport grows across the country," said
Jim Thompson, founder and Executive Director of Positive Coaching
Alliance.
For fans seeking a quick, arcade-style mini -game, the innovative King of
the Diamond Mode takes the classic pitcher vs."
Top MLB players are literally at a player's finger tips with the new
Rivalry Mode for MLB '06 The Show on PlayStation 2, where players can set up
and maintain multi-game rivalries and track all the stats for the ultimate
bragging rights.

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, Sony Computer Entertainment
America Inc. serves as headquarters for all North American
operations and is a wholly owned subsidiary of Sony Computer Entertainment
Inc.com, the Players Choice on the web., Louisville, KY.

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" To help parents of ball players recognize the importance of
preventative measures, Thompson conducts seminars to enlighten them about
shoulder anatomy , throwing considerations and health and pain management for
their kids. The most popular contact sport in the world, rugby is
fastest growing team sport in the United States among children, teens
and young adults.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc.playstation. Silver
Bat is a trademark of Hillerich + Bradsby Co.

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Evans
concludes , "As critical members of an individual's health team, physical
therapists work closely with other health care providers to restore physical
abilities following an accident or injury. Positive Coaching Alliance and USA Rugby advocate
Double-Goal Coaching.) "I'm excited
about the potential of the partnership to spread rugby's tradition of
developing character both on and off the pitch," said Billups.com/cgi-bin/prnh/20000510/SFW104-a )
In order to provide players with an unrivaled simulation and broadcast
presentation, MLB '06 The Show serves up the perfect blend of authentic
gameplay , cut scenes and now more than 3,000 individual player animations,
including personalized stances , pitching animations, individual swings,
batting rituals and pitcher release points. Controlled access
to the full 40-man rosters will help players respond to new Game Time
Decisions in Franchise and Season Modes, as players will be presented with
scenarios where they need to closely manage their teams to succeed. Rolaids Relief
Man Reward is a registered trademark of Warner-Lambert, a Pfizer Company.

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This year's cover athlete, Boston Red Sox(R) Designated Hitter David
Ortiz, affectionately know as "Big Papi" by the Red Sox Nation(TM), joined a
hallowed group of MLB All-Stars that have graced the cover of the popular
baseball simulation, including last years cover athlete, Los Angeles
Angels(TM) All-Star, Vladimir Guerrero.
Additionally, MLB '06 The Show will receive full public relations and
promotional support, as well as dedicated point-of-purchase displays and
merchandising support.

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This spring, more than five million
children throughout the country, between five and 14 years of age, will don
their caps and "batter up" to play America's favorite spring pastime. A Double -Goal Coach(TM) strives to win; but has
a second, more important, goal of using sports to teach life lessons. In
2005 the testing program will be expanded with almost 1,000
anti-doping tests conducted by the IRB both in and out of competition.

About USA Rugby

USA RUGBY, founded in 1975 , is the national governing body for
rugby and is a member of the United States Olympic Committee (USOC)
and the International Rugby Board (IRB). Additionally, players will be able to utilize new features
such as User Control Slides and new Multi-Branch Fielding to control runners
and fielders as they attempt to make or avoid double plays.

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, Alfred Tennyson wrote, "In
the spring, a young man 's fancy lightly turns to thoughts of love.

MLB(R) '06 The Show Pitches the Complete Game for the PlayStation (R)2 and PSP(TM) (PlayStation(R)Portable) System

Favorite
returning features include EyeToy(TM ) functionality, Release Point Pitching,
Pitching Confidence Meter, Guess Pitch, Career Mode, and more. In 2004, Ortiz put up MVP worthy
stats during his first All-Star season (91 extra base hits , 139 RBI and
41 HR), and he looks to continue to put up those types of numbers this year.

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USA Rugby Partners with Positive Coaching Alliance; Fastest Growing Team Sport in America Works with PCA to Preserve Rugby's Ethos and ''Character on and off t

"We're excited to provide
baseball fans with an opportunity to truly feel what it's like to play in the
Big Leagues.

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" In the
United States , it turns to baseball.
A long winter filled with indoor activities leaves some children out of
shape for the rigors of pitching no-hitters and batting home runs. Symptoms include swelling, pain at the joint and pain when throwing
overhand. Thompson
is all too familiar with this type of pain given he pitched in college and
specializes in treating shoulder injuries and pain."

The California Physical Therapy Association exists to educate the people
of California as to the attributes, benefits and value of physical therapy;
meet the physical therapy needs of the people of California through the
development and improvement of physical therapy education, practice and
research; meet the needs of the Chapter members through identification,
coordinated action, communication and fellowship. Through
this partnership, USA Rugby seeks to manage the explosion in youth and
college -age participation by training high school coaches, parents and
leaders in positive coaching, reinforcing a rugby culture that
embraces courage, camaraderie, loyalty, respect and teamwork." (A PCA "trainer " is the workshop facilitator. Now available in stores, MLB '06 The Show is
the only officially licensed first party video game by Major League Baseball
Properties (MLBP), Major League Baseball Advanced Media (MLBAM) and the
League's Players Association (MLBPA).newscom.
"With advancements to Career, Franchise and Online Modes, as well as an
unrivaled broadcast simulation, MLB'06 The Show has raised the level of
authenticity and realism and further solidified its position as the most
true-to-life game in the market," said Scott Rohde, director, sports product
development, Sony Computer Entertainment America. And now that the highly desired Career
Mode is available on the portable platform, MLB '06 The Show lets users create
a player to take out and play anytime, anywhere , or test their skills against
the best in the history of the game with the Historical Greats option .esrb.

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in Yuba City."
By incorporating PCA principles into current youth development
initiatives , USA Rugby aims to provide coaches with the tools needed
to create the best learning environments for both experienced rugby
players as well as newcomers to the sport.
Over the past six years PCA has partnered with more than 400 youth
sports organizations across the United States.
Tom Billups, head coach of the US Men's National Team, has
endorsed the partnership quite literally by becoming a certified PCA
"Trainer." For more information about the ESRB visit
http://www. Sony Computer
Entertainment America Inc.MLBPLAYERS.

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To reduce
the stress and risk of injuries, it is important that young athletes, similar
to the professional sports player, build muscle strength and endurance and
develop proper techniques for playing baseball."
Driven by rugby's culture of fair play, USA Rugby boasts one of
the most comprehensive anti-doping regulations in American sport , with
professionals and amateurs competing in full compliance with the World
Anti Doping Agency (WADA) and International Olympic Committee (IOC).

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According to Thompson, "Kids
will sometimes modify their throwing because of pain from Little League elbow
or shoulder when they really should stop playing, rest and have the pain
treated. Patricia Evans, a physical therapist and the Chief Staff Executive of
the California Physical Therapy Association, agrees with Thompson about the
essential role physical therapy plays in the lives of young athletes.

PSP is a new portable entertainment
system that allows users to enjoy 3D games, with high-quality full-motion
video, and high-fidelity stereo audio.

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Physical Therapist From Yuba City Teaches Proper Conditioning
for a Winning Season

SACRAMENTO, Calif.

Sports Editors

PALO ALTO, Calif. "The rugby ethos is attracting parents and young athletes
looking for a sport where character, leadership, sportsmanship and
decision making are fundamental tenants of the game.
Rugby 's ethos and tough policies on doping help make it one of the
cleanest sports in the world at all levels, a unique attribute among
highly professional sports that demand extraordinary strength and
stamina. Last summer USA Rugby joined the International Rugby Board
(IRB) in adopting a comprehensive anti-doping policy to ensure the
sport continues to grow and develop in a drug free environment.

(Logo: http://www.
Sony Computer Entertainment America Inc.

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Thompson believes , "By seeing a physical therapist in the early
stages of pain, a young athlete can avoid bigger health problems later in
life. The organization is
responsible for the development of boys, girls, high school,
collegiate and club athletic programs and ultimately, the Eagles, the
national teams representing the United States in international
competition. Longest Running Officially Licensed Baseball Franchise Takes the Mound and
Delivers Core Gameplay Enhancements and All-New Features

FOSTER CITY, Calif. Gaming on the go is a snap as multiplayer Ad
Hoc Mode allows quick wireless match ups between local players, while the
multiplayer Infrastructure Mode allows players to compete across the nation
and take advantage of the Online News Service to stay on top of MLB news from
around the country.

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- - kjjkjk

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