7248, or visit
http://www.

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The partnership will employ the sponsorship verification and measurement
product -- Sponsorship Scorecard(TM) -- as part of its ongoing efforts to
maximize the investments behind its racing program with General Motors
Motorsports properties.

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BETHLEHEM , Pa. Total revenues amounted to EUR 3.

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Detroit Police Athletic League Announces Paul W. Smith's Pals for PAL Golf Tournament

DETROIT, The Detroit Police Athletic League (PAL)
announced recently that the 2005 Paul W. The tournament is
expected to be one of the top fundraisers for PAL in 2005 .

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"We are proud to be the first major motorsports client of
Sponsorship Scorecard(TM) and look forward to maximizing the ROI (return on
investment) index for our valuable sponsors, which include our own SKI
Motorsports NASCAR Busch Series team.-based independent affiliate of SKI +
Company , campaigns the #30 Chevrolet car that officially began competing in
the NASCAR Busch Series at Las Vegas and Atlanta last month.org .

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, SKI + Company, agency of record
for General Motors Racing, announced today a new licensing agreement with
Nielsen Sports for their new innovative service, Sponsorship Scorecard(TM). NASCAR Nextel
Cup regular Scott Riggs and two-time NASCAR Craftsman Truck Series champion
Ron Hornaday have been slated to drive Chevrolet's car during its eight-race
commitment in 2005. VNU is active in more than 100 countries, with
headquarters in Haarlem, the Netherlands , and New York.com

For more information about Nielsen Sports and Sponsorship Scorecard(TM )
please visit http://www.

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A. Smith's Pals for PAL will feature two shotgun starts on the North
and South courses, respectively.

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It's about your ability to generate equivalized and audited
audience impressions for your sponsor partners. The company employs
38,000 people.vnu. Established in 1899 , the 219-acre Detroit
Golf Club features two beautifully wooded courses and provides an outstanding
day of golf.203.

For softball organizations.

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"
SKI Motorsports, the Charlotte, N. Smith's Pals for PAL golf tournament
will be Monday, August 15 at the Detroit Golf Club.

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return as major sponsors of the 2005 tournament.
For 35 years, PAL has provided educational and recreational opportunities
for young people ages 5-18 through 11 sports programs, six tutorial sites and
two multi-purpose activity centers.
For information on sponsorship opportunities for Paul W.

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com

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Sponsorship Scorecard(TM) verifies and provides the
currency for sponsored placed media for all televised sporting events
including NASCAR. With that, I can't think of a
more powerful , credible and proven brand than Nielsen to help deliver the most
accurate assessment of how we are performing in the media on behalf of our
sponsors," said Chris Lencheski, president and CEO of Bethlehem -based SKI +
Company.

About Nielsen Sports
Nielsen Sports is a unit of global information and media company VNU,
which features leading market positions and recognized brands in marketing
information (ACNielsen), media measurement and information (Nielsen Media
Research) and business information (Billboard, The Hollywood Reporter,
Computing, Intermediair).

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For more
information , please visit the VNU website at http://www., Inc. With its one-on-one interaction between
youngsters , police officers and adult volunteers, PAL is also one of Detroit's
leading youth development organizations .

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C. "GM
Motorsports properties initiative to utilize our new service demonstrates
their leadership and innovation in the motorsports industry.

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Sponsorship Scorecard(TM) Gets Green Flag in Partnership Agreement Between SKI + Company and Nielsen Sports

Last year's
tournament raised more than $265,000 for PAL. Smith Pals for
PAL, please contact the Tournament Office at 313.palsforpal.

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VNU is
listed on the Euronext Amsterdam (ASE: VNU) stock exchange.

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"
Added David Pettit, General Manager of Business Development for General
Motors Racing: "We look forward to incorporating the results of this SKI +
Company/Nielsen relationship into greater return-on-investment indexing to
show true audited numbers for the media success relative to our clients."

About SKI + Company
SKI + Company is the official agency of record for the development of new
business partnerships with GM-branded teams in competition in the NASCAR
Craftsman Truck Series, IRL IndyCar Series, National Hot Rod Association,
Sports Car Club of America, Grand American Rolex Sports Car Series, American
Le Mans Series, and the 24 Hours of Le Mans.
Title Sponsor News/Talk 760 WJR, along with Presenting Sponsors Ford Motor
Company, General Motors, DaimlerChrysler and Toyota Motor Sales, U.

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nielsensports.S.

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Paul W.

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"Success in racing at the highest levels is about more than performance on
the track.

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"We are pleased to be supporting the motorsports industry with SKI
Motorsports," said Ron Schneier, General Manager, Nielsen Sports.

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8 billion in 2004.

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---

- - kjjkjk

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