Advanta WTT Smash Hits Presented by The Hershey Company
Set for Nov."
Tickets for Advanta WTT Smash Hits will go on sale later this summer and
announcements of players competing in the event will begin in July. Cities throughout California are
eager to host the second annual race."
When asked to compare the California race to those about to take place in
Europe, overall second place finisher David Zabriskie (USA) of Team CSC said,
"We're going to take a lot of warm clothes [to Europe] and wish this race was
still happening.com mehenson@golinharris.

dutch real

de
Web: http://www.hrs.
Established in 1992, the Elton John AIDS Foundation is an international
non-profit organization funding prevention education and direct patient care
services for men, women and children living with or at risk of HIV/AIDS.

About The Hershey Company
The Hershey Company (NYSE: HSY) is a leading snack food company and the
largest North American manufacturer of quality chocolate and non-chocolate
confectionery products. "The cities that we
visited this year are very pleased with the positive effect that the race had
on their communities."
In addition to Amgen's partnership with AEG, eight companies joined as
founding partners for the inaugural year: Adobe, ADT Security Services,
California Travel and Tourism, Clif Bar, Health Net, Herbalife, KB Home and
Union Bank of California. AEG, a wholly owned subsidiary of The Anschutz Corporation, owns or
controls a collection of companies including facilities such as STAPLES
Center, The Home Depot Center, The Manchester Evening News Arena and NOKIA
Theatre Times Square; sports franchises including the Los Angeles Kings (NHL),
five Major League Soccer franchises, two hockey franchises operated in Europe,
management of privately held shares of the Los Angeles Lakers (NBA) and Los
Angeles Sparks (WNBA), the Amgen Tour of California cycling road race, and the
upcoming ING Bay to Breakers footrace taking place in San Francisco May 21st;
AEG LIVE, the organization's live-entertainment division, is a collection of
companies dedicated to all aspects of live contemporary music performance,
touring and a variety of programming and multi -media production.

real paume

International Tourism Exchange Berlin 2005 Exhibitor Profiles

California resident Floyd Landis (USA) of Phonak Hearing Systems walked
away as the overall champion of the Amgen Tour of California with
El Segundo-based CSC taking the overall team top prize., we can keep
our children at home. For more information, visit AEG today at http://www.

records dutch

Staff: 150, of whom 80% are from the hotel industry.com, contact
Business Wire's Global Event Services Group:
tradeshow@businesswire . Since its inception, Smash Hits has
raised more than $5 million for the Foundation. To let our riders grow up, we have to let them leave home and go
to Europe.

jeu ballarat

jsp?showId=1107964819142.hrs .org
Web: http://www.org
Press URL: http://www.moma.
Five sets of tennis, using the World TeamTennis (WTT) format, will be
played. It couldn't have gone any
better."
Speaking about the importance of establishing races like the Amgen Tour of
California for the overall development of American professional cycling,
Bisceglia said, "The hardest thing for USA Cycling is having your children
leave home.S.

developed matches

For in-depth information
about the event visit http://www.com
Below are profiles from ITB exhibitors; breaking news releases are
available at http://www.
The event, a special night of tennis action featuring some of the top
players on the men's and women 's professional tours, is hosted by long-time
friends John and King and will benefit the Elton John AIDS Foundation and the
National AIDS Fund. With revenues of over $4 billion and more than 13,000
employees worldwide, The Hershey Company markets such well-known brands as
Hershey's, Reese's , Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly
Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new
products such as Swoops and Hershey's S'mores.S.
"It looks to be a good race.
In December 2005, the race's title sponsor Amgen launched the Breakaway
from Cancer initiative.

developed known

html

Company description:
HOTEL RESERVATION SERVICE (HRS) Robert Ragge GmbH
Founded: 1972 as a private company.

Sir Elton John and Billie Jean King Bring Tennis Charity Event to 'The Sweetest Place on Earth' - Hershey Pa.

It also markets Hershey's cocoa, Hershey's syrup and other branded
baking ingredients, toppings and beverages.
In addition to the thousands of fans lining every stage of the race, the
official Web site had 367,000 visitors who registered more than fifteen
million "page views" over the eight days of racing, with the vast majority
enjoying live race coverage provided by Adobe and enhanced by Google
technology. The site continues to be one of the sport's most viewed with fans
logging on for race recaps, statistics and commemorative memorabilia. "It's a good indication that all
of the foreign riders were happy with the event. Both Pat McQuaid, president of the UCI, and
Gerard Bisceglia, president of USA Cycling, gave high praise to the inaugural
event.

records racquet

Business Wire is the official international
media partner for Messe Berlin.com

For additional information, please visit the Elton John AIDS Foundation at
http://www.

Inaugural Amgen Tour of California Breaks Attendance Records

Professional Cycling Stage Race Gets High Marks From Cities, Athletes,
Sponsors and Fans; 2007 Planning Underway Following Successful First Year

LOS ANGELES, Calif. Not just good teams here, but the teams have
brought good riders as well, and they're all motivated to do very well. From
the UCI's point of view, it 's good to see this in its first year," said
McQuaid."
To help ensure the success of the Amgen Tour of California, race presenter
AEG partnered with like-minded companies who have an interest in growing the
sport of cycling while communicating the importance of health and wellness to
California communities.
"We are delighted with the inaugural Amgen Tour of California," said Kevin
Sharer , Amgen's chairman and chief executive officer.
Amgen looks forward to our continuing sponsorship of this world class cycling
event.

real records

"We set out to create an event that will one day rival the Tour de
France," said Timothy J. A partnership between Amgen, The Wellness Community
and George Hincapie, Breakaway from Cancer is a complementary component of the
race that includes a series of free workshops designed to help people who are
affected by cancer learn about new treatments, side effects, support networks
and educational resources. "We are also pleased
with the success of our Breakaway from Cancer initiative, which resulted in a
donation of $1.
To learn more about our pioneering science and our vital medicines, visit
http://www.
Additionally, the company has begun fully developing the 28-acre Millennium
Dome and adjacent property located in the eastern part of London along the
Thames River and will create the O2, a new arena within the 'Dome' and
additional arenas, on a 50-acre site in the heart of Berlin and Sprint Center
in Kansas City, Missouri; stadiums in Bridgeview, Illinois and Harrison, New
Jersey.

either known

The system enables direct bookings to be
made free of charge at daily updated HRS special prices.com. Amgen therapeutics have changed
the practice of medicine, helping millions of people around the world in the
fight against cancer, kidney disease , rheumatoid arthritis, and other serious
illnesses. With a broad and deep pipeline of potential new medicines, Amgen
remains committed to advancing science to dramatically improve people's lives .

singles tennis

de/plcms/index.
In addition to the night of tennis, a special VIP event and auction will
be held prior to the start of the tennis action. A
biotechnology pioneer since 1980, Amgen was one of the first companies to
realize the new science's promise by bringing safe and effective medicines
from lab, to manufacturing plant, to patient.

Either singles or doubles matches can be played.

records developed

"With the help of The
Hershey Company we will be the first tennis event in the GIANT Center and we
are looking forward to showcasing some of the best tennis players in the world
and helping raise the awareness of the fight against HIV and AIDS in central
Pennsylvania. In addition to its traditional
confectionery products, Hershey offers a range of products specifically
developed to address the nutritional interests of today's health-conscious
consumer. A breakthrough in Internet race coverage ,
http://www. "We will not rest
until we allow the American riders to have the best event in all of cycling in
their home country. This year was a giant leap toward achieving that goal."
The world's best riders echoed the sentiment, expressing an overwhelmingly
positive experience in California.

(Description adapted from that provided by the Ballarat Tennis Club)

racquet ballarat

fitzer@hrs. Visit us at
http://www.wtt. "From the moment I heard about the Amgen
Tour of California, I knew it would be of the highest quality," said Santa
Rosa resident and California Travel and Tourism King of the Mountain
competition winner Levi Leipheimer (USA) of Team Gerolsteiner.1 million to The Wellness Community to support cancer patients.com.

Media Contacts:

AEG GolinHarris
Michael Roth Michael Henson
(213)742-7155 (917)902-0767
mroth@aeg-la.com

royal paume

moma. Additionally a portion of the event's proceeds will
benefit The Greater Harrisburg AIDS Fund. Players
who have played the event in past years include Andre Agassi, Pete Sampras,
Andy Roddick, Anna Kournikova, Lindsay Davenport , Martina Navratilova and
Jimmy Connors.
"We are thrilled to partner with Elton John, Billie Jean King and World
TeamTennis to bring Smash Hits to Hershey, and more importantly, to support
the fight against HIV and AIDS in Pennsylvania," said John C. Several top players on the men's and women 's professional tennis
tours will compete in men's singles, men's doubles, women's singles, women 's
doubles and mixed doubles. These products include sugar-free Hershey's, Reese's and York
candies , as well as Hershey's SmartZone bars for people seeking balanced
nutrition. The inaugural event , which covered 600 miles of
California roadway from San Francisco to Redondo Beach, received praise from
its host cities, teams and sponsors, as well as from the Union Cycliste
International (UCI ), the international governing body of cycling.
"We're coming back in 2007 and already are thinking about ways to make
this event even better," said Shawn Hunter, president of AEG Sports,
presenters of the Amgen Tour of California. Not only have our 2006 host cities asked us back, but
new cities have also inundated us with requests to come to their areas next
year.
"It's very high up on the list.

real royal

Since 1977 constituted as a
private limited company." A dynamic
exhibition schedule includes this summer's Pioneering Modern Painting:
Cezanne and Pissarro.

Note to Show Organizers: For information about adding your trade
show, conference or event to http://www."
The 10 host cities for the inaugural race included San Francisco,
Sausalito, Santa Rosa, Martinez, San Jose, Monterey, San Luis Obispo, Santa
Barbara, Thousand Oaks and Redondo Beach. "I can say now
that it was even better than expected," continued Leipheimer who won the
race's Prologue held in San Francisco . "Their belief in this race, support of our
vision and commitment to ensuring that this event was a great experience for
everyone involved made this one of the greatest first-year events that I have
ever been a part of.com.

either singles

org/press

Discover the The Museum of Modern Art in its extraordinary new home,
that The New York Times calls "one of the most exquisite works of
architecture to rise in this city in at least a generation.com. Coca-Cola Zero, Google, Kendall-Jackson, Prodir and
Voler also supported the race as official partners.

played ballarat

com/media/show/display.

doubles adapted

Business Editors/Travel Editors
International Tourism Exchange Berlin 2005

BERLIN----International Tourism
Exchange Berlin (ITB) 2005 takes place March 11 - 15, 2005 at the
Berlin Exhibition Grounds in Berlin, Germany . John and King
also plan to participate in a celebrity doubles event to open the evening.3 million spectators from February 19-26, 2006, setting records in
attendance for any single sporting event in California, as well as for any
cycling event in the U."
The highest ranking officials from UCI and USA Cycling -- the
international and national governing bodies of the sport -- were on hand in
California to witness the race. But if we can bring this kind of cycling to the U.

ballarat paume

virtualpressoffice . 7 at GIANT Center

NEW YORK, Professional tennis makes its
GIANT Center debut in Hershey when pop icons Sir Elton John and Billie Jean
King bring the 13th annual Advanta WTT Smash Hits presented by The Hershey
Company, to town on Monday, November 7, event organizers announced today.

"I have no doubt that the potential is here to grow and develop this
race into a big, big spectacle in both the state of California and the United
States."

ABOUT AMGEN
Amgen discovers , develops and delivers innovative human therapeutics.

provided dutch

Company: The Museum of Modern Art
Booth/Stand: 240
Show Contact Phone: 212 708 9749
Show Contact E-mail: Peter_Foley@moma.tradeshownews . Now in its 13th year, Advanta
WTT Smash Hits has raised more than $7 million to help in the fight against
HIV and AIDS around the globe.amgen.

adapted singles

, The recently concluded Amgen
Tour of California , an eight-day professional cycling road race, drew more
than 1.

ABOUT AEG
AEG is one of the leading sports and entertainment presenters in the
world.

game known

de
Press Area URL: http:/ /www.
Partners: Robert Ragge is the sole shareholder.
Commercial Register: Civil Court Records Cologne, HRB 6099

Product description: HRS operates an electronic hotel reservation
system for business travelers and private guests with a hotel database
of over 150,000 hotels worldwide - in every price category in Germany,
Europe, Asia and America.
"Over the years we have been very fortunate to bring our special brand of
tennis and this wonderful event to some great cities across the country," said
Ilana Kloss, CEO/Commissioner of World TeamTennis. Long, Vice
President , Corporate Affairs, The Hershey Company.

adapted records

Company: HRS - Hotel Reservation Sevice
Booth/Stand: H 9, Stand 201
Show contact phone: Ilona Fitzer, +49-221-2077-505
Show contact email: ilona. The players will form two teams, with one team
captained by Sir Elton John and the other by Billie Jean King. From
1992-2004, the Foundation has funded more than 2,417 grants in North America.hersheynewsroom . With preliminary
details of the 2007 route expected in the next 30 to 60 days, race presenter
AEG has reiterated its commitment to building the race into one of the premier
sporting events in the world. Leiweke, President and CEO of AEG."
"We built this race on three objectives: to create a great experience for
riders, the communities and the corporate sponsors," said Bob Colarossi,
managing director of the Amgen Tour of California.

game sports

itb-berlin.amgentourofcalifornia. "We are extremely satisfied with
this first year, and the best is yet to come.
"Our partners are as vital to the success of this event as the athletes
and host cities," said Hunter.

In England the game is known as Real Tennis, in America, Court Tennis, in France, jeu de paume, and in Australia, Royal Tennis.

court either

To date , the Elton John AIDS Foundation has distributed over $50 million to
fund HIV/AIDS programs around the world.com provided fans with live text updates, four
channels of live streaming video and continuously updated still photos from
the road. I think it was a great event," added
overall fourth place finisher and winner of two stages George Hincapie (USA)
of the Discovery Channel Professional Cycling Team and spokesperson for the
Amgen Breakaway from Cancer(TM) initiative.aegworldwide.