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The agreement also includes stadium and outer-court signage,
broadcast enhancements , commercial units during national broadcasts and center
court promotions at each of the 14 AVP Nissan Series events in 2005.

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AVP operates the industry's most
prominent national touring series, the AVP Pro Beach Volleyball Tour,
currently sponsored by Nissan and referred to as the AVP Nissan Series , which
was organized in 1983.com

New Restrictions to Cheerleading Stunts at All Basketball Games Issued by AACCA Effective Immediately

Currently, there is a specific recommendation before the rules committees
to study and review the performance of basket tosses and pyramids in
basketball venues during this year's regularly scheduled meeting to take place
April 20, 2006 .

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In
addition to the overall rules review process, specific recommendations and/or
requests to review practice or performance situations go before the board for
analysis and possible action in the form of a formal change to guidelines.

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McDonalds began sponsoring the Series in 2002. women in professional beach volleyball.New guidelines apply to cheerleading performances at all conference basketball
games and tournaments

MEMPHIS, Tenn.

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~ Agreement Makes McDonald's Official Quick Service Restaurant of the
AVP Nissan Series Through 2006 ~

LOS ANGELES, AVP Pro Beach Volleyball
Tour, Inc. Professional beach volleyball is one of
the most exciting and fastest growing sports in the United States today. A coach's notice can be downloaded for printing
and distribution at http://www.

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(OTC: AVPN), a lifestyle
sports entertainment company focused on professional beach volleyball, and
McDonald's Corporation today announced a two-year renewal agreement that will
make the restaurant chain an official sponsor of the AVP Nissan Series through
2006.avp., The executive committee of the
American Association of Cheerleading Coaches and Administrators (AACCA)
convened today for a special session to review cheerleading safety rules and
performance standards at basketball game venues. 38
roxana@southardinc .com

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is a leading lifestyle sports
entertainment company focused on the production, marketing and distribution of
professional beach volleyball events.

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The immediate recommendation by the AACCA Executive Committee is as
follows:

"2-1/2 high pyramids and basket tosses are prohibited in basketball venues
without the use of a mat.

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AVP Pro Beach Volleyball Tour, Inc.

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com

AT FINANCIAL RELATIONS BOARD:
Amy Cozamanis
General Information and Investor Inquiries
(310) 854-8314
acozamanis@financialrelationsboard.

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All tournaments will be televised live (or same day) on
either Fox Sports Net or NBC Sports.com. Today's session is in
response to recent cheerleading injuries related to basketball game
performances.

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, a wholly owned subsidiary of AVP, Inc. Last
year, the company sponsored a free Smashmouth concert at the Hermosa Open in
Hermosa Beach, California.

AT THE COMPANY:
Andrew Reif Courtney Leddy
Chief Operating Officer Director of Public Relations
and Chief Financial Officer (646) 283-2121
(310) 426-8000 cleddy@avp.
Recognized as the standard of care for cheerleading safety, the AACCA has
recently issued an updated Third Edition of the AACCA Cheerleading Safety
Manual.
Again, this recommendation is to go into effect immediately and should be
distributed to all cheerleading coaches, tournament officials and directors
and conference commissioners.

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This is
a partnership that clearly demonstrates our active lifestyle strategy," said
John Lewicki, Senior Director/McDonald's Sports Alliances.

About AVP Pro Beach Volleyball Tour, Inc. Featuring more than 150 of the top American men and
women competitors in the sport, AVP will stage 14 events throughout the United
States in 2005 .

The AACCA executive committee issues the following statement:

"In light of recent events, the American Association of Cheerleading
Coaches and Administrators Executive Committee has decided to make a
recommendation, effective immediately, that will extend throughout the
remainder of basketball season, including tournament play.

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"McDonald's and the AVP Nissan Series have a great relationship and we're
excited to extend it through 2006," said Leonard Armato , Chief Executive
Officer of AVP. For more information,
please visit http://www.

MEDIA CONTACT:
Roxana Keikavousi
Southard Communications
212-777-2220, ext.

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The AVP Nissan Series is AVP's national touring series that features
more than 150 of the nation's top male and female professional beach
volleyball players.com
areif@avp.

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Each year, the AACCA executive and rules committees review all safety
rules following the basketball season and make necessary changes for the
following academic school year, effective June 1 of that same year.

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"The AVP and all the athletes who participate with the property really
personify a lifestyle activity that connects well with our customers. In
2004, AVP athletes successfully represented the United States during the
Olympics in Athens, Greece, winning gold and bronze medals, the first medals
won by U.org.

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AVP Signs Two-Year Sponsorship Renewal With McDonald's Corporation

"The restaurant has a very loyal brand following and everyone
involved is very enthusiastic which means we will achieve great things
together.aacca.

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"
As part of the contract, McDonald's becomes the presenting sponsor of the
Chicago Open, held September 1st through 4th and broadcasted live on NBC
Sports. The rules
committees will address the issue of cheerleading performance in
basketball venues during their regular meeting following the basketball
season to determine appropriate action for the 2006-07 school year."

The NCAA, NAIA and other basketball tournaments require that cheerleading
teams conform to the American Association of Cheerleading Coaches and
Administrators Cheerleading Safety Guidelines. In addition to a committee review of high school and college
cheerleading safety rules, AACCA offers safety certification and training for
cheerleading coaches at all levels.

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As part of their contract, McDonald's is scheduled
to sponsor another popular music concert at this year's tournament.

All above mentioned trademarks are the property of their respective
owners .