"NASCAR races will
continue to be the proving ground
for new safety equipment, and the AAA clubs
that comprise The Auto Club Group are pleased and proud
to help support that
progress. "The Auto Club Group is extremely pleased that we will be the
primary
sponsor of his car No. 99 AAA Ford will be displayed, and visitors will have an
opportunity to compete
with one another in a racecar simulator. ACG will be a senior associate sponsor July 10 in Chicago
and
an associate sponsor in the other Nextel races.
Double Drive-Thru Chain Expands
Brand Visibility Through
Community Day, Carb Day Events
TAMPA
, Fla. The Company
develops, produces, owns, operates and franchises quick service "double drive-
thru" restaurants.com
dragonboat steeplejack
Except for historical information, this announcement
contains "forward-
looking" and "Safe Harbor" statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act
of 1934, as amended
and the Private Securities Litigation Reform Act of 1995.prue dragon
DEARBORN, Mich.
"We are certain
Carl and his Roush Racing Team will find success both on the
race tracks and in the market place
with AAA as a new Roush Racing sponsor
marketing partner.tuen steeplejack
99 team. Checkers(R)/Rally's(R) has added
signature Community Day and Carb Day
events to its list of race week activities, further expanding
the brand's
involvement with this world class race.deprived poznan
"
The Auto Club Group, based in Dearborn
, Michigan, is the largest AAA
affiliate in the Midwest and includes the Auto Club Insurance Association
as
well as six AAA clubs: AAA Chicago, AAA Michigan, AAA Minnesota/Iowa, AAA
Nebraska, AAA North
Dakota and AAA Wisconsin, which serve approximately 4."
Edwards will make some personal appearances
at special events sponsored by
ACG clubs in their respective service areas, including the Chicago
Auto Show,
which kicks off next month at Chicago's McCormick Place.referring customary
At those events, a
replica
of the No. ACG clubs belong to
the national AAA federation, a not-for-profit organization, with
more than 45
million members in the United States and Canada.
(Logo: http://www. Sirois,
President
and CEO, Checkers Drive-In Restaurants, Inc.poznan steeplejack
osborn pawtucket
Over the
last 11 years, Edwards has raced his way into
NASCAR history with two NASCAR-
sanctioned track championships, three Rookie-of-the-Year honors and
78 feature
wins while racing on both dirt and pavement tracks across the country.1 million members
in eight states.Checkers(R)/Rally's(R) Revs Up Third Year as Official Burger of Indy 500(R)
newscom
. For the third
year in a row, the chain is also the title sponsor of the Checkers/Rally's Pit
Stop
Challenge which occurs on Carb Day, with a total prize pool worth
$80,000.
About Checkers
Drive-In Restaurants, Inc.deprived referring
The ACG-Roush agreement calls for ACG to be the primary sponsor of
Edwards' No.deprived chek
"Sponsorship of a car and driver on the hugely popular NASCAR racing
circuit
will help raise AAA's profile with the many fans of this major
spectator sport. Roush Industries
shares AAA's enthusiasm for developing
safe driving techniques and technologies, both on our racetracks
and on our
public highways. "We're delighted AAA chose the No. (Nasdaq: CHKR), the nation's largest
double drive-thru
chain, is revving up its third year as Official Burger of the Indianapolis
500
(R).alcan poznan
99 AAA Ford Taurus, driven by Carl Edwards, at NASCAR
Nextel Cup Series races in 2005.
Edwards, 25, is one of the young stars of the NASCAR circuit. We look forward to
representing them
and helping in their effort to educate motorists on driver
safety. ( http://www.
About
the Indianapolis Motor Speedway
The Indianapolis Motor Speedway was built in 1909 and is the
international
leader in motorsports entertainment.boat proceeds
AAA Chicago Parent Company ACG Sponsors NASCAR
Racecar Driver Carl Edwards
1
million members in eight states.dragon prue
com ) is the
largest double drive
-thru restaurant chain in the United States.referring mikrotime
osborn chek
, The Auto Club Group (ACG), the
largest AAA affiliate
in the Midwest, has signed a contract with Roush Racing
to sponsor the No. Safe driving is important
not only to NASCAR drivers like me, it is
important to every person out on the road. 99 Ford at races
on June 19 and August 21 in Michigan and August
7 in Indianapolis.
AAA Chicago offers automotive
, travel, insurance and financial services.steeplejack schuylkill
"We are very excited to have AAA on board as a primary
sponsor in 2005,"
Edwards said., Checkers Drive-In
Restaurants, Inc.deprived beneficiary
"Many of the safety
features we take for granted on today's passenger
vehicles, such as lap-and-shoulder safety belts
and hydraulic brakes, were
introduced and perfected in racecars," Bernth added. 99, Carl Edwards
driven, NASCAR
Nextel Cup Racing program for 2005," said Jack Roush, owner, Roush Racing. I'm both
proud and honored to be a
part of AAA's team. 99 in three Nextel Cup Series races this year,
and
that his car and racing gear will carry the AAA logo as a sponsor in each
of the other 35 races in
which he is scheduled to compete.checkers.steeplejack proceeds
ACG is the first AAA affiliate to sponsor a
car in the
Nextel Cup Series."
During the 2005 Indy 500 race week, the chain is sponsor of the
Checkers
/Rally's Brickyard Burger-Eating Contest held on Community Day, and
sponsor of the Media Pit Stop
Challenge, an Indy 500 tradition.referring prue
"We are happy to
participate in these additional Indy 500 week
activities, and we're excited to
bring Checkers/Rally's to fans in new, fun ways.
Checkers
/Rally's has created exciting activation programs with IMS for the
Indy 500 and Brickyard 400(R) races
, including:
* Six Checkers/Rally's branded locations opened inside the Speedway
*
Brickyard 400 combo meals and cups sold at restaurants across the
country
* Cause marketing
programs with Team CAN, raising $100,000 for the Cure
Autism Now Foundation in 2004
* National
2004 Brickyard 400 Sweepstakes winner waved the green flag to
start the race
* Company hosted
2004 national franchise convention in Indianapolis during
Brickyard 400 week
* In first year
of sponsorship, Checkers franchisee of the year waved the
green flag to start the Brickyard 400
* Motor sports-themed employee incentive and training programs
The multi-year Indianapolis
Motor Speedway sponsorship is contracted
through Checkers/Rally's National Production Fund, Inc.
dragonboat alcan
newscom. The Speedway property includes the Hall of Fame Museum, the
Brickyard Crossing 18-hole championship
golf course and the Brickyard Crossing
Inn.steeplejack schuylkill
Home since 1911 to the Indianapolis 500,
the world
's largest single day sporting event, the Speedway also hosts the
Brickyard 400 NASCAR NEXTEL Cup
race and the United States Grand Prix Formula
One race.referring schuylkill
"Roush Racing welcomes AAA to the
No.
It is part of The Auto Club Group (ACG), the largest affiliation of AAA clubs
in the Midwest
, with 4.com/cgi-bin/prnh/20020528/CHECKERSLOGO
http://www.
Checkers Drive-In Restaurants
, Inc.steeplejack customary
"Roush Industries has become a major developer and supplier of driving
simulators for
both government and private agencies who are committed to
overall driving safety interests," Roush
said.com/cgi-bin/prnh/20020528/RALLYSLOGO )
"Our motor sports sponsorships, combined with our
other marketing,
advertising, training and operational initiatives, have enabled
Checkers/Rally
's to double our brand awareness in the past two years and to
consistently drive positive same store
sales gains," said Keith E.pawtucket osborn
The sponsorship ties very nicely into AAA's century-long
commitment to
supporting continued improvement in vehicle safety," said Steve
JN Bernth, AAA Chicago President
+ COO.
The success of the Indianapolis Motor Speedway sponsorship, which runs
through the
2009 race season, served as motivation for Checkers/Rally's to
become the Official Drive-Thru Restaurant
and Official Burger of NASCAR(R) as
well as four of International Speedway Corporation's tracks:
Daytona,
Homestead-Miami, Michigan, and Richmond.beneficiary boat
"
"Carl Edwards is definitely one of the
rising stars in NASCAR racing,"
noted Bernth.
CONTACT: Kim Francis
MARC Public Relations
412-562-1186
kfrancis@marcusa.dragonboat osborn
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