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" The film will screen at the Brattle Theatre in Cambridge on
March 10 at 9:30 and 10:30 p.

Contact:
John Moran
Four Corners Films
617-576-3100 x204
jmoran@bluewaveprod. Targeted to launch later in 2005, more
information can be found at www.

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In addition, Amp'd will offer access to PRIMEDIA's recently
launched WaveWatch site, a free, real-time, Web-based surf camera and
surf condition forecasting network. A fresh user interface and
fully customizable experience is designed specifically for the 18- to
35-year-old target gaming audience.

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PRIMEDIA and Amp'd Mobile to Bring Exclusive Action Sports and Automotive Enthusiast Content to 3G Mobile Devices

PRIMEDIA
Enterprises extends the company's brands into consumer product
categories such as apparel, accessories, toys , interactive games,
automotive accessories and equipment, books, and calendars, as well as
service licensing and promotions.

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, BLUE WAVE Marketing + Promotions
and Four Corners Films today announced the first Boston screening of "CHANGE
THE SUBJECT.
Captured on 16mm and digital video and shot on location in Tahiti, Australia,
South Africa, Hawaii, California, France and Spain the footage focuses on
modern performance surfing, including epic contest clashes between world
champions, as well as free surfing in some of the world's best waves.com

The full line-up of exclusive games, videos and other offerings
will be announced later this year. By leveraging the power of 3G
EV-DO, Amp'd will offer traditional services plus a completely fresh
user interface and experience designed specifically for this market.

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"CHANGE THE SUBJECT" is an action surf film that takes
on a documentary feel to offer a unique perspective into progressive surfing. (NYSE: PRM), the country's leading targeted media
company, and Amp'd Mobile , the first fully integrated 3G
youth-oriented mobile entertainment company, today announced an
agreement to create exclusive content for 3G mobile devices using nine
of PRIMEDIA's action sports and automotive enthusiast titles.

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Local executive producer, John Moran of BLUE WAVE Marketing + Promotions
teamed up with producers John Lynch and Theo Bessin, and cinematographer Matt
Scott to produce the film . "These brands are a perfect fit for our active
customer target. PRIMEDIA Business Information
has more than 60 publications in 18 market sectors.
With myriad options to meet each person's individual needs, Amp'd will
bring a more relevant, personal experience to mobile entertainment and
the wireless lifestyle.

Kitesurfing is sailing, surfing, waterskiing, wakeboarding, etc.

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About PRIMEDIA

PRIMEDIA (PRM) is the leading targeted media company in the United
States.

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The group traveled to South Africa, Europe and
Hawaii to complete the production of the film and upon returning, Moran
recruited Matt Kleiner as the editor and creative director and Ryan Kleiner to
finalize the art direction on the project.com

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Being able to deliver exclusive video clips, live
feeds and forecasts from the leading surfers, snowboarders,
skateboarders and car enthusiasts will show how far 3G and wireless
content has come.

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A true collaborative effort,
"CHANGE THE SUBJECT" was completed and released under Four Corners Films, out
of Santa Barbara, CA.

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Amp'd Mobile will leverage 3G EV-DO
(Evolution-Data Optimized) offering broadband wireless network as well
as traditional wireless phone services. PRIMEDIA Education
includes Channel One and other educational products.

About Amp'd Mobile

Amp'd Mobile will be the first fully integrated MVNO for youth,
young professionals and early adopters.

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With 2004 revenue of $1. PRIMEDIA Enthusiast Media includes more than 120 consumer
magazines, with well-known brands such as Motor Trend, Automobile,
Creating Keepsakes, In-Fisherman, Power + Motoryacht, Hot Rod,
Snowboarder, Stereophile and Surfer.

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in 2004 . The
offering will allow Amp'd Mobile users access to video games, video
clips, and more, anytime , anywhere, through the carrier's 3G-optimized
mobile phones.
"Bringing our content to life through innovative applications of
new technology is central to our strategy of extending our brands to
serve our readers' interests in an on-demand world," said Don Meek,
president of PRIMEDIA's Action Sports Group." The games, scheduled for launch later
this year, will provide users a "console-like" gaming experience and
incorporate the expertise of the titles' editors, the renowned
enthusiasts in their respective markets.3 billion, our properties comprise
more than 200 brands that connect buyers and sellers in more markets
than any other media company through our print publications, Web
sites , events, newsletters and video programs in four business
segments: Enthusiast Media, Consumer Guides , Business Information, and
Education.

This sport is also referred to as flysurfing and kiteboarding .

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'CHANGE THE SUBJECT' to Make a Splash at the Brattle Theatre

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and include a Q+A session with local executive
producer, John Moran. Amp'd Mobile is working alongside the editors and gaming
developers to create "Snowboarder 3D featuring Travis Rice" and
"Asphalt: Import Tuner Edition.1, a tool that enables video clip integration within games, as
well as on-the-fly download of new game levels and assets, such as
cars, gear and characters. Internationally, PRIMEDIA's content
and brands are licensed in more than a dozen countries around the
world.

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fourcornersfilms.com. PRIMEDIA Consumer Guides is the
#1 publisher and distributor of free consumer guides, with Apartment
Guide, Auto Guide and New Home Guide.

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The film stars champion surfers Kelly Slater, Andy and Bruce Irons , Mike
Fanning, Taj Burros, The Hobgoods, Dean Morrison, Joel Parkinson, Cory and
Shea Lopez, Taylor Knox, Chis Ward and others in beautifully captured shots of
competitive and free surfing action.

Other highlights include a soundtrack of
independent musical artists such as, Pinback, Spoon, Placebo , RJD2, The Dining
Rooms, Built to Spill, Cursive, Enon and more.

Business Editors/Telecommunications Writers/Video Game Writers

NEW YORK + ALISO VIEJO, Calif.

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The
game uses several dream cars , tricked out with the latest parts and
innovations from the pages of Import Tuner.

About PRIMEDIA Enterprises

PRIMEDIA Enterprises is the worldwide brand licensing division for
PRIMEDIA's 250 publications, having established brand extension
programs for titles such as Motor Trend, Hot Rod, Lowrider, Super
Street, Import Tuner, In-Fisherman, and Creating Keepsakes.

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Boston Premiere of Unique Action Surf Film Features World's Best Surfers,
Local Culture, Progressive Music and International Surf and Travel
Cinematography

CAMBRIDGE , Mass.
For more information about the film and the featured surfers, please
visit: http:/ /www.
Amp'd Mobile will provide customers access to live video feeds,
unique ring tones, photographs and compelling editorial content from
PRIMEDIA's leading action sports brands, including Snowboarder ,
Surfer, Skateboarder, Bike, Surfing, Powder, Climbing as well as
Import Tuner, a leading title in PRIMEDIA's International Automotive
Group.
"Working with PRIMEDIA to bring exclusive anytime , anywhere
content from the world's best enthusiast brands will help make Amp'd
Mobile the must -have wireless service," said Peter Adderton, CEO and
founder, Amp'd Mobile.
Asphalt: Import Tuner Edition showcases the hottest 3D racing
action complete with road blocks, police and helicopter chases .ampdmobile.

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----PRIMEDIA Inc."
Amp'd will also deliver branded mobile video games for each
PRIMEDIA title on an exclusive basis, beginning with Snowboarder and
Import Tuner.
Snowboarder 3D featuring Travis Rice provides users with the
ultimate snowboard experience in mobile, by combining cutting -edge
graphics and lifelike snowboarding action and tricks from Travis Rice,
an Amp'd team rider , as well as five other professional snowboarders.
These first two games will utilize Amp'd Mobile 's deployment of
BREW 3.