Tulsa-based Winnercomm, America's largest independent sports production
company, recently acquired the licensing rights to the PRCA's Xtreme Bulls
Tour through 2008.

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Ticket purchases are subject
to transaction fees.
The Federation Equestrian International , headquartered in Lusanne,
Switzerland, and the United States Equestrian Federation, headquartered in
Lexington, KY, are the sanctioning bodies for the Las Vegas World
Invitational.
The championship finals of the Pace Chute-out will be on Sunday, May 14
beginning at 3 p.

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S., Tulsa will host one of professional
rodeo's most prestigious events -- the championship finals of the Wrangler
ProRodeo Winter Tour known as the Pace Picante ProRodeo Chute-out -- as well
as an Xtreme Bulls 2006 Ride Hard Tour stop and a western trade fair during a
three-day festival honoring Oklahoma rodeo legend and native Tulsan Jim
Shoulders at the Tulsa Convention Center on May 12-14, 2006.m.

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Equus Entertainment + Sports of Las Vegas is the parent company of the
LVWI.5 million for the 2006 event. The top four
from the semi-finals then advance to the final round, where scores and times
determine the winners.
"The Jim Shoulders Great Western Weekend will provide an exciting package
of compelling rodeo action featuring the best athletes in all of ProRodeo,"
said Ellerman."
The Jim Shoulders Great Western Weekend will open on Friday, May 12 at 8
p.

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13 and can be purchased at the
Tulsa Performing Arts Center Ticket Office, by phone at 918-596-7111 or 1-800-
364-7111 , on the internet at http://www.
The web site for The Jim Shoulders Great Western Weekend is
http: //www.

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World-ranked riders who will compete will include FEI point leaders
Rodrigo Pessoa, from Brazil; Ludger Beerbaum from Germany, formerly the number
one ranked rider in the world; his sister-in-law, Meredith Michaels Beerbaum,
currently the world's top-ranked rider; Elizabeth (Beezie ) Madden, the
American champion from Cazanovia, N.

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Room reservations at the Hilton are available by calling
1-800-442-4002 or at i4vegas., and Nichole Simpson, a top U.
The Jim Shoulders Great Western Weekend will also feature a three-day
western trade fair with vendors offering a unique collection of merchandise
for the western lifestyle including apparel, home furnishings, jewelry , art,
boots, hats, saddles and tack.

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'The Jim Shoulders Great Western Weekend' Rides Into Tulsa May 12-14; Prestigious Events to Deliver Rodeo's Finest and National TV Exposure

with an Xtreme Bulls 2006 Ride Hard Tour event featuring the nation's top
bull riders, including Matt Austin who captured the 2005 world champion bull
riding title with record earnings of $320,766.
"Winnercomm loves the entire sport of rodeo and we think Xtreme Bulls has the
potential to be a great franchise."
The Pace Chute-out begins on Saturday, May 13 at 8 p.

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First Las Vegas World Invitational to Match Best International Riders in
4 Events for Largest Purse in Equestrian Competition

LAS VEGAS, The world's 25 best show jumping riders
will compete for $1 million in prize money , the largest purse in the history
of equestrian competition, October 14-15, in Las Vegas, Nev. Its mission is to take show jumping to a new level in the U. TULSA, Okla. Born in Tulsa on
May 13 , 1928, Shoulders retired to his Henryetta ranch in 1970, where he
operated a successful stock contracting business as well as a rodeo production
company and rodeo riding school. "This new event will bring today's best cowboys back again to my
hometown while honoring the traditions and legends of the past . at the Convention
Center Arena.

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com or at the Las Vegas Hilton Hotel, the
official host hotel and a sponsor of the LVWI.

Additional sponsors are expected to be
announced shortly .

Media Contacts:
Kim Macleod Lynda Haschke
Community Affairs Manager Director of PR
City of Tulsa Winnercomm
918-596-7803 or 527-0164 918-496-1900 or 972-740-3529
lhaschke@winnercomm .

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com. rider
from Thousand Oaks, Calif. "We will be hosting a prestigious national event that delivers a
significant economic impact and tremendous national TV exposure for the city
and the state.

with a
repeat airing on ESPN2 on May 28.m.com

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S.com .

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Y. As the
sport's worldwide popularity increases in the U.m.

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, Equus is playing a major
role in that growth by presenting the sport on television as never before.
Equus' coverage includes cutting edge techniques that utilize moving cameras
at close proximity and low angles to show the extreme athleticism of horses
and riders.com/cgi-bin/prnh /20060123/DAM026LOGO )
The announcement for The Jim Shoulders Great Western Weekend was made
today at a City Hall press conference attended by Shoulders with Tulsa Mayor
Bill LaFortune, Tulsa Convention + Visitors Bureau senior vice president
Suzann Stewart, Professional Rodeo Cowboys Association Commissioner Troy
Ellerman, Winnercomm president Jim Wilburn and Steve Rempelos, executive vice
president of Pro Rodeo Tour LLC. Contestants reach a Pace tour finale by finishing in the top 12
of the Winter Tour standings after the final rodeo of the series.

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International show jumping champions from the United States, Europe and
South America will match riding talents in four events over two days at the
Thomas + Mack Center on the campus of the University of Nevada Las Vegas
(UNLV).
(Logo: http://www. I'm proud it
bears my name and glad to see it held right here where it all began for me.tulsaconvention.

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Tickets, $75, $85, $175, $225 and $1,000 for two-day VIP packages , are
available at the Thomas + Mack box office in Las Vegas, by telephone at
1-866-388-3267, at unlvtickets. He was a five-time World Champion All-Around Cowboy, seven-time
World Champion Bull Rider and four-time World Champion Bareback Bronc Rider,
winning all 16 world titles in a 10-year span, from 1949-59. All 12
contestants in each event participate in the opening round; the top eight
advance to a semi-final round where times and scores are erased.
"Bull riding is America's original extreme sport," said Wilburn. National television coverage of the Pace Chute-out will
be on CBS.

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"This level of championship competition only happens in two
other places outside the Wrangler National Finals Rodeo, so Oklahoma rodeo
fans are in for a real treat. Professional rodeo's top athletes will compete in seven
different events including bareback riding, saddle bronc riding, bull riding,
steer wrestling, tie-down roping, team roping and barrel racing.

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, in the first Las
Vegas World Invitational, an event that will combine extreme Olympic caliber
sports with world-class entertainment . The remainder of the field will be determined
later this summer by FEI and Unites States Equestrian Federation events in the
United States and Europe. Shoulders is a member of the Pro Rodeo Hall
of Fame in Colorado Springs and the National Cowboy + Western Heritage Museum
Rodeo Hall of Fame in Oklahoma City."
Event organizers anticipate nearly 8,000 out-of-town visitors for The Jim
Shoulders Great Western Weekend and three national television telecasts that
will showcase the city and provide a total economic impact to the city of
approximately $3.greatwesternweekend.

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World's Top 25 Showjumpers to Ride for $1 Million Oct. 14-15 in Las Vegas

They will compete in the $100,000 Welcome Stake, a speed event that
features one round of jumping against the clock; the $50,000 Double Slalom ,
where riders will race against each other on identical courses; the $100,000
Ride and Drive, a unique event where riders first complete a jumping course on
a horse, then finish an obstacle course in a car, and the $750,000 Grand Prix,
a premier jumping event that will include six-foot-high fences .

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The inaugural LVWI has been rated a five-star event (CSI 5*) by the
International Equestrian Federation (FEI), the only show in North America to
be rated at that level.newscom."
The Pace Chute-out is the championship event for the Wrangler ProRodeo
Winter Tour.

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"We believe we can bring a new dimension to show jumping and widen its fan
base with a dynamic presentation that will fit perfectly in Las Vegas, the
entertainment capital of the world," said Fairlie Arrow, executive producer
with Equus Entertainment, the Las Vegas-based company that is producing the
Las Vegas World Invitational . The Tulsa Xtreme Bulls 2006
Ride Hard Tour event will be televised on ESPN on May 21 at 2 p. We want Tulsa to play a part in building
that franchise with a nationally televised championship rodeo event that pays
tribute to one of our great native sons and a true hero of the sport, the
legendary Jim Shoulders.

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Shoulders' record of 16 world championships in multiple events may never
be surpassed.com and at
participating Homeland stores.

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S.
"I started rodeoing when I was 14, right here in East Tulsa," said
Shoulders.
Event tickets will go on sale Monday, Feb.

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"We have attracted a major league event with big benefits for Tulsa," said
LaFortune. Tour sponsors include Wrangler and Montana Silversmiths,
the leading buckle and jewelry manufacturer in the western industry and
Official Silversmiths of the PRCA.