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It will also be webcast at
www.

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(NYSE: NKE)
today announced that executive Sandy Bodecker has been named Vice President,
Sport Culture , for the Nike brand, a newly created position designed to drive
growth of Nike's sport-inspired footwear , apparel and equipment businesses.5% 4.5%

Fiscal Year $656.companyboardroom .

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, which designs, markets and
distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey
Inc.

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Bodecker will lead Nike's expanding sport culture opportunity, including
action sports and skate. Wholly
owned Nike subsidiaries include Converse Inc. These statements
involve risks and uncertainties, including risks and uncertainties
associated with meeting expected financial results , management of
growth, relationships with mall developers and operators, the risk
that available cash or mall space will not be adequate for planned
expansion, fluctuations in sales and comparable store sales results,
risks and uncertainties with respect to new store openings including
risks associated with the company's new store concepts and Internet
stores, music and fashion trends, competition from other retailers,
uncertainties generally associated with specialty retailing, the
effect of economic conditions, the effect of severe weather or natural
disasters, political and/or social changes or events that could
negatively impact shopping patterns and/or mall traffic as well as
other risks detailed in the company's SEC reports, including its
Quarterly Reports on Form 10-Q and its Annual Report on Form 10-K for
the year ended January 31, 2004.

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Nike Names Sandy Bodecker to Lead Sport Culture Business

"

NIKE, Inc.

retailers monoskis

Business Editors/Apparel/Textile Writers/Fashion Editors

CITY OF INDUSTRY, Calif.7%

Fourth Quarter $211.com

In addition to the historical information contained herein, this
news release contains forward-looking statements , which include
statements relating to financial results, guidance, projections and
other financial performance, and managing growth.

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5 billion.----Hot
Topic, Inc. The
conference call number is 800 -370-0869, and will be accessible to all
interested parties. is a national mall-based specialty retailer .

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Hot Topic Inc. Reports January Comp Store Sales Down 2.5%

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Sandy will bring
greater focus and integration to our evolving efforts over the past few years,
enabling us to create more complete and compelling product stories and build
deeper relationships with consumers around the world who are inspired by
sport.2 9% -6.38 per diluted share for the fourth
quarter of 2004.

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(Logo: http://www.

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Additionally,
a conference call to discuss fourth quarter results , business trends
and other matters is scheduled for March 16, 2005 at 4:30 PM (ET).

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newscom.

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Torrid , the company's
second concept, provides plus-size fashion-forward apparel and
accessories that target young women principally between the ages of 15
and 29.

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Executive Who Established Nike's Soccer and Skate Businesses Tapped to Drive
Global Growth of Sport-Inspired Products

BEAVERTON, Ore. Historical results achieved are not
necessarily indicative of the future prospects of the company, and
actual results or circumstances could differ materially from the
forward -looking statements.

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"Building off of Nike's global strength in sport performance, sport
culture is a tremendous growth opportunity for us across all product types,"
Denson said., a leading designer and distributor of hockey equipment; Cole Haan, a
leading designer and marketer of luxury shoes, handbags, accessories and
coats; Hurley International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories and Exeter Brands
Group LLC , which designs and markets athletic footwear and apparel for the
value retail channel.0% 8.4 15% -2.torrid.

Monoskiing is a snowsport in which the skier rides on a single, wide ski , with both feet side-by-side pointed length-wise down the ski.

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based near Beaverton, Oregon is the world 's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities.

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Bodecker
will report to Nike brand President Charlie Denson.6 14% -2.
Hot Topic, Inc.

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9% 7. Hot
Topic offers apparel , accessories and gifts to young men and women
principally between the ages of 12 and 22.

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For more detailed information on January sales results, please
call (626) 709-1209 to listen to a recorded commentary.

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Most recently, Bodecker headed Nike's skate business, driving product
innovation and building strong relationships and brand credibility with skate
retailers, athletes and consumers . A replay will be available at 877-519-4471,
pass code 5620263, for approximately two weeks.

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"Sport performance inspires sport culture.4%

The company also stated that it is comfortable with the current
consensus earnings estimate of $0. The company currently operates 592 Hot Topic stores in all 50
states and Puerto Rico, 76 Torrid stores, and Internet stores
www.

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, NIKE, Inc. He will have responsibility for strategic leadership
and direction, as well as partnering with Nike's product engines and regional
management, to grow one of Nike's largest opportunities worldwide.com/cgi-bin /prnh/19990818/NIKELOGO )
Bodecker, 52, is a 23 year Nike veteran known for successfully building
new businesses and creating strong connections with retailers and Nike
consumers in new categories .

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Bodecker's leadership firmly established Nike as
a leading global soccer brand, helping to build soccer into one of the
company's top three sports categories with revenues approaching $1. (Nasdaq:HOTT) today announced the following sales results
through the end of its fiscal January (ended January 29, 2005):

Net Sales Comparable Store
Sales % Change

Millions % Increase This Last
Year Year

January $37.com.