PRESS RELEASE crazeeHeads Awards 2005 Branding and Marketing Assignment to OceanGroup

We believe in what the company is trying to
accomplish and look forward to building a long, successful business
relationship together.

snowboarding snowboard

"

"We're excited about working to draw attention to the crazeeHeads brand and
selling proposition ," added John Short, CEO of OceanGroup.

About crazeeHeads

Since 2003, crazeeHeads has been creating decorative helmet covers as a
fashion-friendly way to encourage skiers and snowboarders to wear helmets
for safety purposes. crazeeHeads are also perfect for people who
want to coordinate their helmet with a specific outfit, and/or want to
create a unique look on the slopes.

PRESS RELEASE crazeeHeads Awards 2005 Branding and Marketing Assignment to OceanGroup

The program includes a beginner lesson, ski or snowboard rental equipment
and a beginner-area ski lift pass or cross-country trail pass. Holly in Holly, Nubs
Nob in Harbor Springs, Pando Winter Sports Park in Rockford, Pine Knob in
Clarkston, Pine Mountain in Iron Mountain, Shanty Creek in Bellaire, Swiss
Valley Ski Area in Jones, The Homestead in Glen Arbor, Timber Ridge Ski Area
in Gobles, and Treetops Resort in Gaylord.

occurring gorp

OceanGroup is located in Manhattan, with affiliates
throughout the U. The company works in conjunction with ski/snowboarding
operators, industry associations and various helmet manufacturers to
reinforce the idea of "maximizing winter fun and safety at the same time,"
for both children and adults.
Brighton in Brighton, Mt.

slopes mountainzone

Called Discover Michigan Skiing, the program is designed to
introduce a healthy outdoor winter activity to Michigan's residents.

snowboard slopestyle

The lesson normally covers basic maneuvering on skis or snowboards,
including stopping, turning, riding the lifts, and getting up from a fall.
A printable voucher is also available online at http://www.

mountainzone routinely

com .

winter gorp

monoskiing nearest

, a global fashion brand that
specializes in producing fashionable and funky decorative helmet covers for
skiers and snowboarders, has selected OceanGroup, a NY creative
intelligence consultancy that helps companies transform their brands, to
envision, execute and manage their 2005 branding and marketing program."

About crazeeHeads

Since 2003, crazeeHeads has been creating decorative helmet covers as a
fashion-friendly way to encourage skiers and snowboarders to wear helmets
for safety purposes. crazeeHeads are also perfect for people who
want to coordinate their helmet with a specific outfit, and/or want to
create a unique look on the slopes. and Europe.

downhill snowboarding

We believe in what the company is trying to
accomplish and look forward to building a long, successful business
relationship together. The company works in conjunction with ski/snowboarding
operators, industry associations and various helmet manufacturers to
reinforce the idea of "maximizing winter fun and safety at the same time,"
for both children and adults.

snowcams snowu

"This is a critical point in crazeeHeads's long -term success," stated
Margaret Spiegel, President."

About OceanGroup

Established in 2001, OceanGroup is a fusion of strategic and creative
talent from some of the most successful marketing , branding and consulting
organizations worldwide, who have joined together to present a new, more
effective model for creating breakthrough marketing and communication
programs to reach today 's business and consumer audiences.

"

"We're excited about working to draw attention to the crazeeHeads brand and
selling proposition," added John Short, CEO of OceanGroup. "The brand is
about making a smart and safe behavior, wearing a helmet while skiing or
boarding, fashionable and fun. Twenty-one ski
facilities are offering the package, which will be honored from January 3
through January 31, 2006. Participants
choose the place they wish to visit and then must call to pre-register.

downhill skier

mountainzone backcountry

"This is a critical point in crazeeHeads's long-term success," stated
Margaret Spiegel, President.

McDonald's 'Discover Michigan Skiing' Makes Learning to Ski or Ride a Breeze

The price for the Discover Michigan Skiing program
-- downhill or cross-country skiing -- is $30 for adults and $20 for children
seven to 14 years old. Steve Kershner, MSIA chairman and director of skiing for Shanty
Creek in Bellaire, suggests calling as early as possible, since lesson times
fill quickly.

slopestyle ski

), and business
transformation.

snow winter

About OceanGroup

Established in 2001, OceanGroup is a fusion of strategic and creative
talent from some of the most successful marketing, branding and consulting
organizations worldwide, who have joined together to present a new, more
effective model for creating breakthrough marketing and communication
programs to reach today's business and consumer audiences. OceanGroup is located in Manhattan, with affiliates
throughout the U. For more information, contact Chuck
Hirsch, Dir.

gorp skiing

OceanGroup, a creative intelligence
consultancy that helps companies transform their brands, has been selected
by crazeeHeads, Inc .
The voucher lists all ski facilities offering the program.

slopes skiers

), and business
transformation.

snowsports snowboard

S.goskimichigan .

skier slopestyle

"We are a small specialty fashion/apparel
brand with a big goal -- to convince skiers and snowboarders , particularly
children, teens and their parents, that there are fashion accessories for
winter sports helmets that make them look cool.

backcountry skier

OceanGroup understands what
we are trying to do from both a business and societal perspective, making
them an excellent partner for this work effort. crazeeHeads helmet covers come in a
variety of styles, ranging from the basic quilted nylon line, to their
animal skin and luxurious plush animal collections.
Program times differ from ski area to ski area and skiers must call for
reservations.

freeskiing nearest

"The brand is
about making a smart and safe behavior, wearing a helmet while skiing or
boarding, fashionable and fun. and Europe.
crazeeHeads, Inc. In addition to
envisioning creative intelligence platforms for clients large and small,
OceanGroup focuses on disciplines such as brand portfolio management,
marketing strategy development, program execution (advertising,
collateral/POS programs, demand generation, etc., Ski areas
across the state have teamed up with Michigan McDonald's restaurants to offer
an exciting and very affordable introduction to the sport of skiing and
snowboarding. The snowboard price is $40, for everyone 10 years and
older .
To sign up, interested beginners must have a Discover Michigan Skiing
Value Voucher. They are available at participating Michigan McDonald's
restaurants and MSIA retail ski stores in mid -December while quantities last.

snowsports occurring

The program, which will focus on brand awareness and
buzz creation , includes marketing consulting, brand architecture,
advertising, media relations and e-business planning /management, will begin
this month. crazeeHeads helmet covers come in a
variety of styles, ranging from the basic quilted nylon line, to their
animal skin and luxurious plush animal collections.
OceanGroup understands what we are trying to do from both a business and
societal perspective, making them an excellent partner for this work
effort. CLARKSTON, Mich. Holiday in Traverse City, Mt.

snowu skier

The program, which will focus on brand awareness and buzz creation,
including marketing consulting, brand architecture, advertising, media
relations and e-business planning/management, will begin this month . of Strategy, at 212-647-0507 x210 or at
hirsch@oceangroupny.
The Michigan Snowsports Industries Association (MSIA) administers Discover
Michigan Skiing as one element of its "Cold is Cool" program , which is
dedicated to offering winter outdoor fitness programs for Michigan children
and their families.

routinely monoskiing

to envision, execute and manage their branding and
marketing program. In addition to
envisioning creative intelligence platforms for clients large and small,
OceanGroup focuses on disciplines such as brand portfolio management,
marketing strategy development, program execution (advertising,
collateral /POS programs, demand generation, etc.com.

snowu slopes

"We are a specialty fashion/apparel brand
with a big goal -- to convince skiers and snowboarders, particularly
children, teens and their parents, that there are fashion accessories for
winter sports helmets that make them look cool and are fun to wear. Ski
facility personnel will give instructions on what to wear and where to meet.
Ski areas participating in Discover Michigan Skiing are located throughout
the state and include Apple Mountain in Freeland, Bittersweet in Otsego, Boyne
Highlands in Harbor Springs, Boyne Mountain in Boyne Falls , Caberfae Peaks in
Cadillac, Cannonsburg in Cannonsburg, Cross Country Ski Headquarters in
Roscommon , Hanson Hills in Grayling, Indianhead Mountain in Wakefield, Mt.

This category includes listings of resorts , ski reports, equipment, technique tips and general information about all types of snow skiing.

snowblading routinely

S.
As a special bonus, everyone who completes the program will receive a
packet of ski information in the mail, including a coupon valid for $20 off
the purchase of $100 or more in ski-related merchandise at participating MSIA
retail ski shops.