behind
Labatt Blue. Visit usahockey. Most importantly, it will
provide us with the opportunity to create an experience of a lifetime for
those student-athletes who participate in it, and for the fans in attendance.
"Detroit is the ideal choice for collegiate hockey's most prestigious
tournament because of our strong community and corporate support. Paul Excel Energy Center
2012 Tampa St.

USA Swimming Makes Splash With Nationwide April Pool's Day Water Safety Initiative

- Nearly 90,000 Kids and Families Signed First-Ever Water Safety Pledge; Five
Elementary Schools with Most Pledge Signatures Win Ultimate Pool Parties
Featuring Olympic Swimmers -

COLORADO SPRINGS , Colo., USA Swimming today
announced that nearly 90,000 children and families across the country
participated in its month-long April Pool's Day water safety initiative,
signing the first-ever Water Safety Pledge and committing to stay safe in
pools this summer.com/cgi-bin/prnh/20050516/PHM049 -b )
Additionally, three second-place winners - located in Oklahoma, Texas, and
Louisiana - will each receive a $500 donation from USA Swimming.

fila lutte

All team members must be 21 years old by
tournament 's first day.
The Detroit Metro Sports Commission is a subsidiary of the Detroit Metro
Convention + Visitors Bureau (DMCVB). The DMCVB is a private, nonprofit
organization whose mission is to market and sell the metropolitan Detroit area
on a worldwide basis as a destination for leisure and business travel
including conventions, trade shows, corporate meetings, amateur and
professional sports events, tours and incentive travel to maximize additional
visitors, visitor expenditures, state and local tax revenues, and job
opportunities. One bonus
school - located in Virginia - was randomly selected from the second-place
finishers and will receive a $500 donation as well as an Ultimate Pool Party. These open houses, pool parties and free swim days
combined elements of water safety education with relationships with local fire
departments, the Red Cross, and former Olympic swimmers to educate members of
each club's community about the importance of water safety as the summer swim
season approaches. USA Swimming has
more than 300,000 members nationwide and sanctions more than 7,000 events each
year.

wrestling fawakhir

Visit usahockey.com), first brewed in 1951, is the #1 selling
Canadian beer and the #4 imported beer in the United States. Formed by the combination of Labatt USA and Beck 's North
America, InBev USA distributes some of the world's leading premium beers,
including Beck 's(TM), Stella Artois(TM), Brahma(TM) and Bass(TM). The four first place winners will also each receive a $1,000
donation from USA Swimming to be allocated to physical education and after
school programs .winpoolparty.

ABOUT ALLOY MEDIA + MARKETING, AN ALLOY, INC.

sanctions sanctioned

The competition and social
events will be held in a resort community best known by outdoor enthusiasts
for its beauty, hospitality , snowmobile derbies and the Klondike Days
Festival, which also takes place that weekend. Eagle
River 's Dollar Lake will be transformed into a championship event site with
six 150'x75' rinks, guaranteeing each team a minimum of three round-robin
games and frozen pond fun.
The economic impact to a city in hosting the Frozen Four is estimated at
$10 million, but the number could increase based on Ford Field's larger
capacity compared to past Frozen Four facilities.
This year's April Pool 's Day campaign generated the highest percentage of
participation for any initiative in USA Swimming 's history, with a
participation increase of more than 40% over a similar campaign last year.

Amateur wrestling associations from around the world.

biannually developes

Aiming for a quality hockey and social experience,
the tournament will follow all USA Hockey playing rules and will be officiated
by USAH officials."
The Wisconsin Amateur Hockey Association (http://www. DETROIT, Detroit has been selected to host the
National Collegiate Athletic Association (NCAA) Men's Frozen Four hockey
tournament for 2010 , the Detroit Metro Sports Commission (DMSC) announced
today. Paul, 2011; and Tampa, 2012.
(Photo: Michael Phelps:
http://www.
In addition to USA Swimming's online Water Safety Pledge and Ultimate Pool
Party contest, more than 2,800 of the organization's officially sanctioned
swim clubs across the country lent a hand, hosting April Pool's Day events
throughout the month . With large-scale networks, unique and exclusive media and
promotional partnerships, and offices located in major markets across the
country, Alloy Media + Marketing services over 1500 companies including half
of the Fortune 200.

developes wrestling

Other cities that bid on the Frozen Four include: Boston , Philadelphia,
St. Louis Savvis Center
2008 Denver Pepsi Center
2009 Washington MCI Center
2010 Detroit Ford Field
2011 St.newscom."
USA Swimming's April Pool's Day initiative takes time each April to
educate children and families across the country about the ways to reduce
water-related injuries and drowning deaths.

sawa cawa

waha-hockey .
The Ultimate Pool Party contest is another new aspect of USA Swimming's
April Pool's Day initiative.

coordinates biannually

usahockey. In addition to the CCHA, the bid process was coordinated by the Detroit
Metro Sports Commission, Ford Field and The Detroit Lions. Other successful Frozen Four sites
included: Washington, D.

kelowna sanctioning

The entry fee includes USA Hockey membership and its
benefits and services.org) also
support the tournament. Labatt Blue is a
classic lager that is light in color with a slight hop aroma, good balance,
fruity character and a clean, refreshing taste.

Detroit Selected to Host NCAA Men's Frozen Four in 2010

newscom. Alloy generates revenue from its broad array of
media and marketing services as well as through the direct sales of apparel,
accessories, footwear, room furnishings and action sports equipment to the
youth consumer via catalogs, the internet and retail stores.

cawa internationnal

The games will be held at Ford Field and are tentatively scheduled for
April 8 and 10. Pete Times Forum

Metro Detroit is hosting several future NCAA Championship events in the
coming years, including:

2006 NCAA Men's Basketball First/Second Rounds, Palace of Auburn Hills
2007 NCAA Division I Wrestling Championships, Palace of Auburn Hills
2008 NCAA Men's Basketball Regional, Ford Field
2009 NCAA Men's Final Four, Ford Field
2010 NCAA Men's Frozen Four , Ford Field

This year, USA Swimming partnered with Alloy
Media + Marketing to invite more than 30,000 elementary schools to participate
in April Pool's Day, launching the Ultimate Pool Party contest.

freestyle fila

The Labatt Blue USAdult Pond Hockey Championships
coincide with the area's Klondike Days Festival, featuring lumberjack
competitions, cultural expositions and arts and crafts shows . Brewed
in Canada, Labatt Blue Light is the #2 Canadian import in the U.

USA Hockey, Inc. Through Alloy Media + Marketing, advertisers gain access to
a group of "best of breed" services providing depth of expertise and breadth
of programming across multiple key platforms.

sanctioned governing

"
"Labatt Blue and USA Hockey share a similar goal: to grow and build
excitement around the best adult hockey programs in the world," said Dave
Ogrean, executive director of USA Hockey. We are certain that Ford Field
will provide an unparalleled experience for both the players and fans in the
heart of Hockeytown, and we look forward to showcasing the diversity and
uniqueness of our world-class stadium. Paul, Tampa and Washington, D.
"USA Swimming is thrilled to have reached such an impressive number of
children and families with information about why water safety is crucial
heading into the summer swim season," commented Rod Davis, chief marketing
officer for USA Swimming.

charted lutte

America 's Top-Selling Canadian Beer and Nation's Largest Organized Adult
Hockey Program Provide 60 Adult Hockey Teams With the Ultimate Hockey Weekend
February 17-19, 2006 in Eagle River , Wisconsin

NORWALK, Conn., Labatt Blue, the number-four
imported beer in the United States , and USA Hockey are inviting hundreds of
"true blue" pond hockey players and fans to the Labatt Blue USAdult Pond
Hockey Tournament from February 17-19, 2006, in Eagle River, Wis. "No one is more dedicated to the true essence of hockey than
Labatt Blue, and this is a chance for us to prove it.C. COMPANY: Alloy Media +
Marketing is one of the country's largest providers of non-traditional
targeted media and promotional marketing programs connecting with elusive
consumer groups.

greco sawa

Up to 60 teams will be divided into six no-check divisions, with USA
Hockey reserving the right to place teams in the appropriate divisions.com or labattblue.eagleriver.labattblue."
"The City of Detroit is honored and thrilled at our selection to host the
2010 NCAA Men's Frozen Four," said Detroit Mayor Kwame M. More than 700 businesses are represented in the DMCVB's
membership. Alloy Media + Marketing is part
of Alloy, Inc.

kelowna sanctioned

"This event is just one example of
how our partnership with Labatt Blue offers unprecedented benefits for our
membership at the grassroots level."
Detroit Lions Executive Vice President and Chief Operating Officer Tom
Lewand added, "We are extremely pleased that the NCAA has awarded the City of
Detroit their Frozen Four championship games. Detroit's
team made the bid presentation in Indianapolis on June 8 and 9, 2005. USA Swimming formulates the rules,
implements policies and procedures, conducts national championships,
disseminates safety and sports medicine information, and selects athletes to
represent the United States in international competition.

sanctioned freestyle

Players may only play on one team, and are required to
follow USAH equipment recommendations.
As exclusive sponsor of USA Hockey's adult recreational hockey programs
since 2004, Labatt Blue is proud to support the national governing body for
the sport of ice hockey in the United States, representing more than 80,000
men's and women's adult members playing as part of teams and tournaments
across the country known as Labatt Blue USAdult Hockey."

Labatt Blue (http://www. is the National Governing Body for the sport of hockey in
the United States. Kilpatrick. This year for the first time,
Olympic swimmers Michael Phelps, Amanda Beard, Natalie Coughlin and Ian
Crocker joined forces to help promote the April Pool's Day initiative, with
Phelps and Beard teaming up to announce the first-ever Water Safety Pledge and
Ultimate Pool Party contest live from the 2005 World Championship Trials in
Indianapolis . Alloy Media + Marketing ranks fifth on the Advertising Age
list of Top 100 Marketing Services Agencies and ranks among the World's Top 25
Ad Organizations. (Nasdaq: ALOY).

sawa greco

For those seeking non-hockey experiences, Eagle River offers snowmobiling,
ice fishing, snowshoeing, and relaxing by the fireplace of the event's host
hotel, The Canticleer Inn."
Detroit Metro Sports Commission Executive Director Dave Beachnau added,
"Landing this prestigious event will enhance Detroit's reputation as a leading
city for sporting events, and build on the momentum of metro Detroit hosting
the 2004 Ryder Cup, 2005 Major League Baseball All-Star Game, Super Bowl XL in
2006 and NCAA Men's Basketball Final Four in 2009 and other marquee sporting
events. For further
information regarding Alloy 's media, marketing and promotional services,
please visit http://www.alloymarketing.

rankings fila

"We're proud to welcome the participants of this tournament and illustrate
through our strong hockey fan base and hospitality why Detroit has earned the
name 'Hockeytown,'" Beachnau said.
The Central Collegiate Hockey Association is the host conference for the
bid.

developes participant

com
for rules, division criteria , registration forms, hotel information and
directions, and team schedules.
"Labatt Blue has always been a major force in league support and organized
adult hockey tournaments, and this combination of resources with USA Hockey is
a win-win for everyone," said Glen Tibbits, Labatt Blue brand director ,
InBev USA.com for more background.

"The Central Collegiate Hockey Association is extremely excited to be part
of another major sporting event that is coming to Detroit," said CCHA
Commissioner Tom Anastos. The event is
currently televised on ESPN.

ABOUT USA SWIMMING: USA Swimming is the national governing body for
competitive swimming in the United States .

rankings greco

"The Labatt Blue USAdult Pond Hockey Championship is a great time for
adult hockey players to get together with friends for a weekend and a chance
to promote the growth of adult hockey in America," said Tibbits. "Our goal is
to provide the best possible experience for all participants at this premier
adult ice hockey event. Its mission is to promote the growth of hockey in America
and provide the best possible experience for all participants by encouraging,
developing, advancing and administering the sport. We're eager
to showcase Detroit's new development and sports traditions .C., 2009; St. The DMCVB was founded in 1896 as the world's first convention and
visitors bureau . Additionally, the national governing body for the sport of
swimming in the United States today announced that the four first place
elementary schools with the most pledge signatures throughout April - located
in Kansas, Oklahoma, West Virginia and California - have won Ultimate Pool
Parties featuring appearances by Olympic swimmers like Michael Phelps and
Amanda Beard. USA Swimming
and Alloy Media + Marketing provided schools with water safety educational
curriculum and prompted children from each school to log onto
http://www. The
program was additionally supported by Alloy's in -school media vehicle, School
Voice and through direct e-mail efforts focusing on parents.

sanctioned lutte

Games will include a two-minute pre-game warm-up
and two 15-minute halves.com.com) and the
Eagle River Chamber of Commerce and Visitors Center (http://www.com/cgi-bin/prnh/20050516/PHM049-a )
(Photo: Amanda Beard:
http://www.

fila cawa

The first-ever Labatt Blue USAdult
Pond Hockey Championships will provide 60 adult amateur teams with a weekend
of four-on-four, fast-paced pond hockey action .S. "The Frozen Four at Ford Field will provide an
incredible platform for us to showcase our sport .com to sign the first-ever Water Safety Pledge.

kelowna affiliate

Labatt Blue and USA Hockey Launch Nation's First Pond Hockey Championships

, for a
celebration of hockey in its purest form.
The NCAA Frozen Four consists of two semifinal games and a championship
contest to determine a Men's Division I Ice Hockey champion. "This year's April Pool's Day campaign - and our
first-ever Water Safety Pledge - has created an intense ripple effect, helping
the nation recognize that swimming can be the most fun sport for families to
enjoy together, as long as they swim safely.

internationnal cawa

The $360 team entry fee includes a minimum three-game pond hockey
experience, commemorative hat, awards, Saturday night reception, and cold
Labatt Blue refreshments. The sponsorship also
provides Labatt Blue with a seat on the bench of the United States Men's and
Women's National Teams, which compete in International Ice Hockey Federation
World Championships each season. World Beer Cup Gold Medalist
Labatt Blue Light is famous for its clean, pure and refreshing taste.

FUTURE NCAA MEN'S FROZEN FOUR SITES

2006 Milwaukee Bradley Center
2007 St.com.

sawa rankings

To register, call USA Hockey at 800-566-3288 or
http://www. As
"America's Premium Beer Company," InBev USA offers a portfolio of over
20 international brands, including Labatt Blue(TM) and Labatt Blue Light(TM),
as well as Rolling Rock(TM) and Rock Green Light(TM) from Latrobe Brewing
Company. With a membership of more
than 600,000 ice and inline hockey players, coaches, officials and volunteers,
USA Hockey 's primary emphasis is on the support and development of grassroots
hockey programs.